Home Goods Store in Sandefjord: An Analysis of Companies, Statistics, and Outlooks

Industry Overview

The home goods store industry in Sandefjord is an important part of the local business structure. In 2026, there are 28 companies registered in the industry, of which 16 are registered in Sandefjord. There is a clear concentration of activity in Sandefjord, with 8 companies and 70 employees in the town, while Stokke has 1 company and 8 employees. The most well-known companies include Rusta Retail As, Kremmerhuset Ting & Sånt As, and Nille Stokke. The industry has been marked by both growth and decline in recent years, with a peak in 2021 and a decline in 2025. EBITDA margins vary widely, from 14% at Kid Interiør to -9% at Funksjon Kjøkken.

Sales and employees in the home goods store industry in Sandefjord have shown variations in recent years. Sales peaked in 2021 at NOK 186.2 million, but fell to NOK 76.3 million in 2025. Annual growth has been positive in some periods, but negative in others, with a total decline of 23.2% from 2024 to 2025. The number of employees peaked in 2022 at 91 employees, but has since fallen to 76 employees in 2026. This shows a weakness in the industry, especially after 2022. EBITDA margins have also been uneven, with both positive and negative values.

In Sandefjord, there are 16 companies registered in the home goods store industry, of which 9 are AS companies and 7 are ENK companies. The most well-known companies include:

• Rusta Retail As (Hegnasletta 6): 25 employees, NOK 49.6 million in sales, EBITDA of NOK 5.8 million.
• Kremmerhuset Ting & Sånt As (Hvaltorvet Shopping Centre): 9 employees, NOK 3.4 million in sales, EBITDA of NOK -165,900.
• Kid Interiør As (Torget 7): 7 employees, NOK 12.2 million in sales, EBITDA of NOK 1.8 million.

Some companies, such as Nille Stokke and Nille Komplett Sandefjord, have zero sales and zero employees, which may indicate inactivity or closure. There are also several companies with negative EBITDA, such as Funksjon Kjøkken As (-NOK 1.2 million) and Kremmerhuset Ting & Sånt As (-NOK 165,900).

Sandefjord is the main hub for the home goods store industry in the municipality, with 8 companies and 70 employees. There is a clear concentration of activity in the town, with NOK 90.2 million in sales and NOK 7.4 million in EBITDA. Stokke has 1 company and 8 employees, but with zero sales and zero EBITDA. This shows that Sandefjord is the most important area for the industry, while Stokke has a very limited presence.

Bankruptcies and financial challenges in the home goods store industry in Sandefjord are relatively small. There are no registered bankruptcies in the industry, but several companies have negative EBITDA, such as Kremmerhuset Ting & Sånt As (-NOK 165,900) and Funksjon Kjøkken As (-NOK 1.2 million). This may indicate financial challenges for some companies. At the same time, some companies, such as Kid Interiør As and Rusta Retail As, have positive EBITDA and high sales, showing that there are both successes and challenges in the industry.

Outlook for Entrepreneurs

For entrepreneurs in the home goods store industry in Sandefjord, there are both opportunities and challenges. The industry has shown greater growth in the past, but has experienced decline in sales and employees in recent years. This may be due to economic pressure and bankruptcy risk for some companies. Nevertheless, there are opportunities in Sandefjord, where there is a concentration of activity and potential customers. Entrepreneurs should consider focusing on innovation, cost control, and marketing to ensure success in a competitive industry.

Financial services is a broader industry in Sandefjord, with 38 companies and 109 employees in 2026. Sales peaked in 2021 at NOK 222.5 million, but fell to NOK 91.5 million in 2025. This shows a greater variation in financial services compared to the home goods store industry. The most well-known companies in financial services include Ark Hvaltorvet Sandefjord Avd 5950 (NOK 14.1 million in sales) and Norli Hvaltorget, Sandefjord (NOK 12.3 million in sales). Compared to the home goods store industry, financial services has a larger number of companies and employees, indicating a larger market share.

Home goods store industry in Sandefjord has both opportunities and challenges. There is a clear concentration of activity in Sandefjord, with 8 companies and 70 employees, while Stokke has a very limited presence. The industry has shown greater growth in the past, but has experienced decline in sales and employees in recent years. Entrepreneurs should consider focusing on innovation, cost control, and marketing to ensure success in a competitive industry. SmartGrunder can help entrepreneurs find suitable addresses and locations in Sandefjord to start a new business in the industry.