Home Trade Retail Industry in Sarpsborg: A Comprehensive Overview

The home trade retail industry in Sarpsborg is a mix of established businesses and newer companies with varying economic performance. There are 22 registered companies in the municipality, but only 16 are reported in the dataset. The most significant companies include Rusta Retail As, Kid Interiør As, and Kremmerhuset Ting & Sånt As, which have higher sales and operating results compared to smaller players like Nille Stopp Tune and Marihøna Interiør As. Economic data shows that the industry has experienced both rising and falling trends over the years, with an average sales growth of 6% in 2024. At the same time, there has been stable growth in the number of employees, from 83 in 2016 to 85 in 2026. This indicates a relatively stable industry with growth potential, but also variations in individual company performance.

Over the past few years, the home trade industry in Sarpsborg has shown a complex development. Sales figures have varied significantly, with a decline of 21.7% from 2018 to 2019, but a strong increase of 62.7% from 2019 to 2020. This growth has continued with +29.6% from 2020 to 2021 and +11.9% from 2021 to 2022. In 2023, a slight decline of 2.5% was recorded, but there has been a mild increase of 4.1% in 2024. The number of employees has shown a more stable development, growing from 83 in 2016 to 85 in 2026, although there have been periods of decline, such as from 2017 to 2018 (-16.9%) and from 2024 to 2025 (-4.3%). This shows that the industry has some variations, but generally a stable approach to employees.

There are 16 companies in the home trade industry in Sarpsborg, with a total of 85 employees. The most significant companies include:

• Rusta Retail As (Lilletuneveien 2): 23 employees, sales of NOK 47.0M, EBITDA of NOK 5.5M
• Kid Interiør As (Klokkergårdveien 31): 11 employees, sales of NOK 14.6M, EBITDA of NOK 2.1M
• Kremmerhuset Ting & Sånt As (Roald Amundsens gate 28): 8 employees, sales of NOK 3.1M, EBITDA of NOK -150.8K

Most companies are organized as AS, with 11 companies in this form. There are also registered companies with 0 employees, such as Nille Storbyen Sarpsborg and Amedi Express Shawali, which have not reported activity. This shows that the industry has both established businesses and smaller players with variable activity.

The home trade industry is most active in Sarpsborg, with 10 companies and 85 employees, while Ise has only one company and one employee. Activity is also registered in other municipalities such as Greåker, Borgenhaugen, and Skjeberg, but these have not reported sales or employees. A comparison of activity in Sarpsborg and Ise shows the following:

This shows that Sarpsborg is the main hub for the industry, with significantly higher activity compared to Ise.

The industry has shown relatively stable development without a large number of bankruptcy registrations. There are no bankruptcies registered in the dataset, but there are some companies with negative operating results, such as Kremmerhuset Ting & Sånt As (EBITDA of -4%) and Marihøna Interiør As (EBITDA of -8%). This may indicate that some companies are having difficulties maintaining profitability, even though they are not bankrupt. There are also registered companies with zero sales and employees, such as Nille Storbyen Sarpsborg and Amedi Express Shawali, which may indicate that they are not active in the municipality. This shows that the industry has some variations in performance, but generally a stable approach.

For entrepreneurs considering starting a home trade business in Sarpsborg, the data show that there is potential for growth, but also challenges. Sales figures have shown strong growth from 2020 to 2022, increasing from NOK 70.7M to NOK 102.6M, but there has been a decline in 2025. This may indicate that the industry is influenced by external factors such as economic variations or competitive pressure. At the same time, the number of employees has shown stable growth, which may indicate that there is a need for labor in the industry. Entrepreneurs should therefore consider establishing themselves in Sarpsborg, but also be aware of the competition and potential challenges in profitability.

When comparing the home trade industry with the broader category of financial services in Sarpsborg, the data show that financial services have a higher number of companies (31) compared to the home trade industry (22). Sales figures for financial services have shown a more stable development, with an increase from NOK 113.3M in 2016 to NOK 138.4M in 2024, while the home trade industry has had more variations. The number of employees in financial services has also shown a more stable development, with growth from 126 in 2016 to 110 in 2026. This shows that financial services have a more stable industry compared to the home trade industry. Nevertheless, the home trade industry may have growth potential, especially in Sarpsborg where there are established businesses and a relatively stable economy.

The home trade industry in Sarpsborg shows a mix of stability and variations in performance. There are 22 registered companies, with stable growth in the number of employees and variations in sales figures. This indicates that the industry has growth potential, but also challenges in profitability. Entrepreneurs should consider establishing themselves in Sarpsborg, but also be aware of the competition and potential challenges. SmartGrunder can help entrepreneurs find suitable addresses and develop strategies to establish themselves in the industry.