Home Goods Store Industry in Stange: Current Status and Outlook

Overview of the Industry

In Stange, there are 3 companies registered within the home goods store industry. In recent years, the industry has shown a clear decline in both sales and number of employees. Sales figures have fallen from 7.3 million NOK in 2016 to 0 NOK in 2019 and onwards, while the number of employees has varied between 4 and 2 over the past few years. This indicates a highly unstable industry in the municipality, with potential challenges for new players.

Development Trends

The sales decline has been significant, especially after 2018, where sales figures fell by 100% from 2018 to 2019. The number of employees has also shown unstable patterns, with a sharp decline of 60% from 2023 to 2024. This may be due to both economic pressure and changes in the market for home goods.

Organizational Forms

All registered companies in the industry are organized as sole proprietorships (ENK), which suggests that they are small, single-person driven businesses. This may affect the industry's ability to scale up or compete in a broader market.

Sales and Employee Numbers

Development Trends

• Sales: A decline of 24.4% from 2016 to 2017, and 15.6% from 2017 to 2018. A significant decline of 100% from 2018 to 2019.
• Employees: A decline of 22.2% from 2016 to 2017, and 14.3% from 2017 to 2018. A significant increase of 100% from 2024 to 2025, but then a decline of 25% from 2025 to 2026.

This shows a highly unstable industry, with both significant declines and unexpected increases in the number of employees.

Registered Companies

In Stange, the following companies are registered within the home goods store industry:

1. Lialåven Myklebust – Dragonvegen 1, Stange (4 employees)
2. Erica J.n. Adolfsson – Tangenvegen 35, Stange (0 employees)
3. Rune Aasen – Jernbanegata 384, Stange (0 employees)

Organizational Forms

All companies are organized as sole proprietorships (ENK). This suggests that the industry consists of small, single-person driven businesses, which may affect the industry's ability to scale up or compete in a broader market.

Distribution of Business

All registered companies in the home goods store industry in Stange are located in the Stange area. No activity is registered in other city districts or municipalities. This suggests that the industry is concentrated in the municipality's main area, which can be both an advantage and a challenge for new players.

Bankruptcies and Business Viability

None of the registered companies in the home goods store industry in Stange are registered as bankrupt. This suggests that the businesses have managed to stay afloat, even though sales figures have been very low or zero after 2018. This may be due to a combination of small businesses and a significant decline in the home goods market.

Operational Results

All companies have reported zero sales, zero operating income, and zero EBITDA after 2018. This suggests that the industry has been in a highly unstable phase, with potential challenges for new players.

Development Trends for Entrepreneurs

For entrepreneurs considering starting a business within the home goods store industry in Stange, the data suggests a challenging market. Sales figures have been very low or zero after 2018, and the number of employees has shown unstable patterns. This may be due to a combination of economic pressure and changes in the home goods market.

Potential Opportunities

Although the industry has shown a decline, there may be opportunities for new players who can adapt to the market and offer unique products or services. This can be particularly relevant for businesses that can offer local production or specialize in certain categories of home goods.

Financial Services Comparison

The financial services industry in Stange has 6 companies, while the home goods store industry has 3 companies. This shows that financial services are a larger industry in the municipality. Sales figures for financial services have been 10.8 million NOK in 2016, while sales figures for home goods stores have been 7.3 million NOK in 2016. This shows that financial services have a larger market share in the municipality.

Development Trends

• Sales: Financial services have a decline of 15.2% from 2016 to 2017, while home goods stores have a decline of 24.4% from 2016 to 2017.
• Employees: Financial services have a decline of 21.4% from 2016 to 2017, while home goods stores have a decline of 22.2% from 2016 to 2017.

This shows that both industries have been affected by economic pressure, but financial services have a larger market share in the municipality.

Home goods store industry in Stange has shown a clear decline in both sales and number of employees in recent years. This indicates a highly unstable industry, with potential challenges for new players. Nevertheless, there may be opportunities for businesses that can adapt to the market and offer unique products or services. This can be particularly relevant for businesses that can offer local production or specialize in certain categories of home goods.

Guidance for Entrepreneurs

For entrepreneurs considering starting a business within the home goods store industry in Stange, it is recommended to conduct thorough market research and consider opportunities to adapt to the market. SmartGrunder can help find suitable addresses and locations in the municipality for this industry.