Home Trade in Steinkjer: A Detailed Industry Analysis

Other observations

• Size and organizational form: 10 companies in the industry, with a total of 64 employees. 6 of these are AS companies, while 1 is an ANS. There are no bankrupt companies in the industry in Steinkjer.
• New companies: Two companies were established after 2020 (Kremmerhuset Ting & Sånt As and Le Marché As), indicating a certain level of dynamism in the industry.
• Different websites: The companies are spread across several locations in Steinkjer, with a focus on Sjøfartsgata and Sersjantvegen.
• Establishment year: The older companies (such as Nille Steinkjer Thon Senter) have been in operation since 1992, while the newest (Le Marché As) was established in 2025.

Sales development (2016–2025):

Employee development (2016–2026):

Short analysis: Sales have grown by 14% over five years, with a stable trend after 2020. The number of employees has increased by 75% over the same period, but with variations from year to year. The most significant sales increase occurred in 2017 (+66.7%), while a decline was recorded in 2019 (-7.8%).

List of companies in the industry in Steinkjer:

1. Rusta Retail As Avd 367 Steinkjer (Sersjantvegen 4) – 27 employees, established 2017, EBITDA 5.8M NOK.
2. Kremmerhuset Ting & Sånt As Avd 204 Steinkjer (Sjøfartsgata 2) – 12 employees, established 2023, EBITDA -150.8K NOK.
3. Nille Steinkjer Thon Senter (Sjøfartsgata 6) – 8 employees, established 1992, EBITDA 0 NOK.
4. Princess Avd 110 Steinkjer (Zebra-Senteret) – 8 employees, established 1995, EBITDA 122.4K NOK.
5. Kid Interiør As 66 Avd Steinkjer (Sjøfartsgata 2) – 6 employees, established 2002, EBITDA 1.4M NOK.
6. As Interiør (Sagbruksvegen 9) – 3 employees, established 1986, EBITDA 3.5M NOK.
7. Bjørdal Og Moen Ans (Helgesvegen 3) – 0 employees, established 1994, EBITDA 0 NOK.
8. Holøyen As (Åsvegen 53) – 0 employees, established 2012, EBITDA 147.0K NOK.
9. Le Marché As (Elvegata 1) – 0 employees, established 2025, EBITDA 0 NOK.
10. Ll Larsen (Nedre Heggesåsen 1B) – 0 employees, established 2024, EBITDA 0 NOK.

Organizational form: 6 of the companies are AS companies, 1 is an ANS, and 3 are ENK. There are no bankrupt companies in the industry in Steinkjer.

Location-specific data:

Analysis: All companies in the industry are registered in Steinkjer, with a focus on locations such as Sjøfartsgata and Sersjantvegen. There are no specific sub-areas in the municipality that dominate the activity in the industry.

Bankruptcies: There are no bankrupt companies in the industry in Steinkjer.

Operational results: The most stable companies are Rusta Retail As (EBITDA 5.8M NOK) and As Interiør (EBITDA 3.5M NOK). Kremmerhuset Ting & Sånt As has a negative EBITDA (-150.8K NOK) and low sales growth (4%). Nille Steinkjer Thon Senter and Princess Avd 110 Steinkjer both have zero sales, which may indicate temporary closure or a decline in activity.

Conclusion: The industry shows relatively stable dynamics, with some companies achieving high EBITDA margins (10–14%) and others facing challenges. There are no bankruptcies, indicating a stable industry in Steinkjer.

Growth potential: Sales have grown by 14% over five years, with a stable trend after 2020. The number of employees has grown by 75% over the same period, indicating growth in the industry.

Market share: The industry has a market share of approximately 10% of total sales in Steinkjer, with a high average EBITDA margin (10%) and a high average gross profit (3156%).

Competitiveness: There are 10 companies in the industry, with an average sales of approximately 9.9M NOK per company. The most competitive companies are Rusta Retail As and As Interiør, with high EBITDA margins and stable sales.

Outlook: The industry shows positive development, with stable growth in sales and number of employees. There are opportunities for new companies in the industry, especially with a focus on locations such as Sjøfartsgata and Sersjantvegen. SmartGrunder can help entrepreneurs find suitable addresses in Steinkjer for this industry.

Broader industry grouping: Financial services have 15 companies in Steinkjer, compared to 10 companies in the home trade industry. Sales in financial services have grown by 14% over five years, with a stable trend after 2020. The number of employees has grown by 39% over the same period.

Competitiveness: Financial services have a higher average sales per company (approximately 7.5M NOK) compared to the home trade industry (approximately 9.9M NOK). The EBITDA margin in financial services is lower (approximately 8%) compared to the home trade industry (approximately 10%).

Peer companies: The main competitors in financial services in Steinkjer are Ark Amfi Steinkjer Avd 8700 (sales 12.1M NOK, EBITDA 1.8M NOK) and Norli Thon Senter Steinkjer (sales 8.8M NOK, EBITDA 656.5K NOK).

Overall assessment: The home trade industry in Steinkjer shows positive development, with stable growth in sales and number of employees. There are opportunities for new companies in the industry, especially with a focus on locations such as Sjøfartsgata and Sersjantvegen. There are no bankrupt companies in the industry, indicating a stable industry in Steinkjer.

Recommendation: Entrepreneurs should consider opportunities in the industry, with a focus on locations such as Sjøfartsgata and Sersjantvegen. SmartGrunder can help entrepreneurs find suitable addresses in Steinkjer for this industry.