home goods store in Stjørdal

Industry Overview

The home goods store industry in Stjørdal consists of 13 registered companies, most of which are organized as AS. Over the past few years, the number of employees has increased from 35 in 2016 to 42 in 2026, with a significant rise of 18.2% from 2023 to 2024. Sales have been more unstable, with a sharp decline of 31.7% in 2019, but partial recovery in 2024. The industry presents both opportunities and challenges for entrepreneurs, especially considering the dynamics of recent years.

Sales and Employee Development:

• Sales: In 2025, sales amounted to NOK 15.7 million, a decline of 35.3% compared to 2024. The highest sales were recorded in 2016 at NOK 28.7 million.
• Employees: The number of employees has increased from 35 in 2016 to 42 in 2026, with a significant rise of 18.2% from 2023 to 2024.

Short-term Overview:

• Sales have been more unstable than the number of employees, with a sharp decline in 2019 and partial recovery in 2024.
• The industry has shown a certain degree of resilience, with an increase in the number of employees in recent years.

Registered Companies:

• There are 13 companies in the industry, most of which are organized as AS (6 companies). The most well-known companies include:
• Princess Avd 314 Stjørdal (8 employees, NOK 7.4M in sales)
• Kid Interiør As 38 Avd Stjørdal (6 employees, NOK 7.3M in sales)
• Kremmerhuset Ting & Sånt As Avd 233 Torgkvartalet (6 employees, NOK 5.0M in sales)

Organizational Forms:

• AS is the most common organizational form, with 6 companies and 41 employees.
• There are also companies organized as ENK (sole proprietorships), but these often have 0 employees and 0 sales.

Bankruptcy Safety:

• None of the registered companies in the industry are registered as bankrupt, indicating a relatively stable industry.

Geographical Distribution:

• All 13 companies in the industry are registered in Stjørdal, with a focus on areas such as Torgkvartalet, Hell Senter, and Sjøsiden senter.
• No companies are registered in other city districts or municipalities in Trøndelag.

Concentration:

• The industry is concentrated in Stjørdal, with a clear focus on central areas such as Torgkvartalet and Hell Senter.
• This suggests a certain degree of collaboration or competitiveness in these areas.

Bankruptcy Statistics:

• None of the registered companies in the industry are registered as bankrupt, indicating a relatively stable industry.
• This is a positive indicator for entrepreneurs considering starting a company in this industry.

Industry Dynamics:

• The industry has shown a certain degree of resilience, with an increase in the number of employees in recent years.
• However, there is a significant decline in sales in 2025, which could be a challenge for new companies.

Outlook for Entrepreneurs

Opportunities and Challenges:

• The industry has shown a certain degree of resilience, with an increase in the number of employees in recent years.
• However, there is a significant decline in sales in 2025, which could be a challenge for new companies.

Recommendations:

• Entrepreneurs should consider focusing on areas with high competitiveness, such as Torgkvartalet and Hell Senter.
• It may be beneficial to analyze the strategies of existing companies to identify potential gaps in the market.

SmartGrunder can help entrepreneurs find suitable addresses in Stjørdal for this industry, based on natural business opportunities.

Contrast with Financial Services:

• Financial Services have 19 companies in the municipality, indicating that this industry is broader and more diversified than home goods store.
• Sales in financial services have been more stable, with a decline of 2.0% in 2017, but a continuation in 2024.

Peer Companies:

• Ark Torgkvartalet Stjørdal Avd 8600 (NOK 20.1M in sales, 10 employees)
• Ark Trondheim Lufthavn Avd 1006 (NOK 18.1M in sales, 14 employees)

Conclusion:

• Financial services have a more stable development than home goods store, which could be an important factor for entrepreneurs considering starting a company in this industry.

home goods store in Stjørdal is an industry with both opportunities and challenges. With 13 companies and a relatively stable development in the number of employees, the industry can be a good choice for entrepreneurs. However, it is important to be aware of the recent decline in sales, especially in 2025. SmartGrunder can help entrepreneurs find suitable addresses in Stjørdal for this industry, based on natural business opportunities.