Industry · municipality
home goods store in Strand
Analysis of the industry, companies, and outlooks in the municipality of Strand, Rogaland
Top of the list: Key figures and development
The home goods store industry in Strand is a small but stable sector with two registered companies. Sales have shown a significant decline since 2018, with a drastic reduction of 76.6% from 2018 to 2019. This is a critical development that should be closely monitored. Employment trends have been more stable, with an average of 7 employees per year since 2019. However, there is a clear decline in the number of employees from 2022 to 2023, which may indicate increased challenges for companies in the sector.
Economic Overview
Sales Development (NOK):
| Year | Sales (NOK) | Annual Change |
|---|---|---|
| 2016 | 4.5M | - |
| 2017 | 5.8M | +31.1% |
| 2018 | 4.2M | -28.2% |
| 2019 | 2.2M | -48.0% |
| 2020 | 1.7M | -20.2% |
| 2021 | 1.8M | +3.5% |
| 2022 | 1.7M | -6.9% |
Employment Development:
| Year | Number of Employees | Annual Change |
|---|---|---|
| 2016 | 6 | - |
| 2017 | 8 | +33.3% |
| 2018 | 6 | -25.0% |
| 2019 | 7 | +16.7% |
| 2020 | 7 | +0.0% |
| 2021 | 7 | +0.0% |
| 2022 | 8 | +14.3% |
| 2023 | 8 | +0.0% |
| 2024 | 6 | -25.0% |
| 2025 | 6 | +0.0% |
| 2026 | 6 | +0.0% |
Sales have been most stable from 2017 to 2018, but have since been on a downward trend. Employment development has been more variable, with increases in 2017 and 2022, but a decline in 2024. This may indicate that companies have been able to adjust the number of employees in line with sales development.



Companies in the Industry
Registered companies in Strand (home goods store):
- Nille Jørpeland – AS, established 2003-11-15, 6 employees, address: Rådhusgaten, Jørpeland.
- Gardin & Interiør Ans – ANS, established 1989-01-01, 0 employees, address: Linneavegen 20, Jørpeland.
Organizational Form Statistics:
- AS (Share Company): 1 company, 6 employees.
- ANS (Partnership): 1 company, 0 employees.
There are no registered bankruptcies in the industry. Both companies are still in operation, although Gardin & Interiør Ans has 0 employees. This may indicate that the company is in a transitional phase or has focused on other activities.
Industry Geography
Activity in Strand:
- Jørpeland: 1 company, 6 employees, sales NOK 0, operating income NOK 0.
Geographic Distribution:
- All companies in the industry are located in Jørpeland. No activity is registered in other districts in Strand. This may indicate that the industry is strongly concentrated in a single district, which may be a challenge for market diversification.
Number of companies per district:
| District | Number of companies | Number of employees |
|---|---|---|
| Jørpeland | 1 | 6 |
| Other districts | 0 | 0 |
There is a clear concentration of activity in Jørpeland, which may be a strategic advantage for new companies wishing to establish themselves in the industry.

Industry Dynamics
Bankruptcy Statistics:
- No registered bankruptcies in the industry in Strand. This indicates that companies have been able to avoid bankruptcy, even though sales have been on a downward trend.
Bankruptcy Dynamics:
- Nille Jørpeland: No bankruptcy.
- Gardin & Interiør Ans: No bankruptcy.
Bankruptcy Development:
- There are no registered bankruptcies in the industry since 2016. This may indicate that companies have been able to adjust operations and avoid bankruptcy, even though sales have been on a downward trend.
Bankruptcy Development per Year:
| Year | Number of Bankruptcies |
|---|---|
| 2016 | 0 |
| 2017 | 0 |
| 2018 | 0 |
| 2019 | 0 |
| 2020 | 0 |
| 2021 | 0 |
| 2022 | 0 |
| 2023 | 0 |
| 2024 | 0 |
| 2025 | 0 |
| 2026 | 0 |
There are no registered bankruptcies in the industry, which may indicate that companies have been able to avoid bankruptcy, even though sales have been on a downward trend.
Outlook for Entrepreneurs
Market Development:
- Sales have been on a downward trend since 2018, with a drastic reduction of 76.6% from 2018 to 2019. This may indicate that the industry has been affected by external factors such as economic downturns or competitive markets.
Employment Development:
- Employment development has been more stable, with an average of 7 employees per year since 2019. However, there is a clear decline in the number of employees from 2022 to 2023, which may indicate increased challenges for companies in the industry.
Bankruptcy Development:
- There are no registered bankruptcies in the industry, which may indicate that companies have been able to avoid bankruptcy, even though sales have been on a downward trend.
Outlook for Entrepreneurs:
- The industry has shown a downward trend in sales and employment, which may be a challenge for new companies. However, there are no registered bankruptcies, which indicates that companies have been able to avoid bankruptcy. This may be an advantage for entrepreneurs wishing to establish themselves in the industry, although it is necessary to be aware of market development and competition.
Outlook for Financial Services
Parent Category (Financial Services):
- Number of companies: 4
- Sales (NOK): 7.2M in 2016, 9.5M in 2017, 9.3M in 2018, 2.2M in 2019, 1.7M in 2020, 1.8M in 2021, 1.7M in 2022.
- Employment Development: 18 employees in 2016, 19 employees in 2017, 10 employees in 2018, 12 employees in 2019, 13 employees in 2020, 12 employees in 2021, 12 employees in 2022.
Peer Companies in Financial Services (not in home goods store):
| Name | Address | Sales (NOK) | Employment | EBITDA (NOK) |
|---|---|---|---|---|
| Akrylfoto As | Kvednaneset 17, 4120 Tau | 0 | 0 | 0 |
| Norli Ryfylke Storsenter, Jørpeland | Ryfylke Storsenter, 4100 Jørpeland | 0 | 7 | 0 |
Contrast Between Financial Services and Home Goods Store:
- Financial services have a higher number of companies (4) compared to home goods store (2). Sales in financial services have been more stable, with a decline of 76.6% from 2018 to 2019, while home goods store has had a decline of 76.6% from 2018 to 2019. Employment development has been more variable in financial services, with a decline of 47.4% from 2017 to 2018, while home goods store has had a decline of 25.0% from 2017 to 2018.
Outlook for Financial Services:
- Financial services have shown a more stable development compared to home goods store, with a higher number of companies and a more stable sales development. This may indicate that financial services have a better position in the market, even though both industries have been affected by external factors.



Other companies in finansielle tjenester (not in home goods store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Akrylfoto As | art gallery | Kvednaneset 17, 4120 Tau | NOK 0 | 0 | NOK 0 |
| Norli Ryfylke Storsenter, Jørpeland | bookstore | Ryfylke Storsenter, 4100 Jørpeland | NOK 0 | 7 | NOK 0 |
Conclusion
The home goods store industry in Strand is a small but stable sector with two registered companies. Sales have shown a significant decline since 2018, with a drastic reduction of 76.6% from 2018 to 2019. This is a critical development that should be closely monitored. Employment development has been more stable, with an average of 7 employees per year since 2019. However, there is a clear decline in the number of employees from 2022 to 2023, which may indicate increased challenges for companies in the industry.
Outlook for Entrepreneurs:
- The industry has shown a downward trend in sales and employment, which may be a challenge for new companies. However, there are no registered bankruptcies, which indicates that companies have been able to avoid bankruptcy. This may be an advantage for entrepreneurs wishing to establish themselves in the industry, although it is necessary to be aware of market development and competition.
SmartGrunder can help entrepreneurs find suitable addresses in Strand for this industry.