Industry · municipality
Home Goods Store Industry in Sunnfjord: Current Status and Outlook
Analysis of Companies, Statistics, and Opportunities in the Home Goods Store Sector in Sunnfjord Municipality (2016–2026) with a Focus on Førde and Sande I Sunnfjord Areas and Comparison with Financial Services Industry (Parent Category). SmartGrunder Can Help Founders Explore Ad
Executive Summary
In Sunnfjord, 10 companies are registered within the home goods store industry, employing a total of 53 people in 2026. The industry has been marked by variations in sales and operating results over the years, with a 4.4% sales decline from 2024 to 2025, but a 4.4% increase in 2025 compared to 2024. The most significant companies are Spar Kjøp As and Kid Interiør As, which have higher sales and operating results. The AS organizational form dominates, with 6 companies, while the ENK form is less represented. The industry shows no bankruptcies in 2026, but some companies have negative EBITDA values, which may indicate economic challenges.
Economic Overview
Sales and Employee Development (2016–2026):
| Year | Sales (NOK) | Employees |
|---|---|---|
| 2016 | 69.2M | 63 |
| 2025 | 58.7M | 50 |
| 2026 | 58.7M | 53 |
Sales have been increasing from 2020–2022, reaching a maximum of 64.3M NOK in 2022, followed by a 9.6% decline in 2023 and a 3.2% decline in 2024. In 2025, there was a 4.4% increase. The number of employees has been increasing from 2022–2023, but decreasing from 2024–2025, before a 6.0% increase in 2026. Operating results have been negative in several years, with an EBITDA margin of -6% in 2024 for Spar Kjøp As, but 14% for Kid Interiør As in 2023.



Companies in the Industry
Registered Companies in Sunnfjord (2026):
- Spar Kjøp As Avd Førde (18 employees, EBITDA: -1.8M NOK)
- Kid Interiør As 7 Avd Førde (10 employees, EBITDA: 1.8M NOK)
- Kremmerhuset Ting & Sånt As Avd 260 Førde (9 employees, EBITDA: -181K NOK)
- Princess Avd 394 Førde (9 employees, EBITDA: 146.8K NOK)
- Nille Førde Torg (6 employees, EBITDA: 0)
- Desiree As (5 employees, EBITDA: 403K NOK)
- Kristin Hagelkvist (0 employees, EBITDA: 0)
- Krivule As (0 employees, EBITDA: 0)
- Lumivita Woldemariam (0 employees, EBITDA: 0)
- Vern Vest Arne Dagmund Fauske (0 employees, EBITDA: 0)
Organizational Form:
- AS (6 companies, 57 employees, EBITDA: 309.9K NOK)
- ENK (4 companies, 0 employees, EBITDA: 0)
Note: Spar Kjøp As and Kid Interiør As are the most stable companies, while several new companies (e.g., Kristin Hagelkvist) have no operating results.
Business Geography
Forde (5 companies, 52 employees):
- Sales: 51.9M NOK
- EBITDA margin: 0%
- Average operating result per employee: 1.3M NOK
Sande I Sunnfjord (1 company, 5 employees):
- Sales: 4.4M NOK
- EBITDA margin: 9%
- Average operating result per employee: 118.2K NOK
Conclusion: Forde is the most active area with more companies, but Sande I Sunnfjord has a higher EBITDA margin and better operating results per employee. This may indicate that Sande I Sunnfjord has better cost control or higher sales prices.

Business Dynamics
Bankruptcy Statistics:
- No bankruptcies in 2026 for the home goods store industry in Sunnfjord.
- Forde has more companies, but no bankruptcies, while Sande I Sunnfjord has one company with positive EBITDA.
Operating Results:
- Spar Kjøp As has negative EBITDA (-1.8M NOK) in 2024, while Kid Interiør As has positive EBITDA (1.8M NOK) in 2023.
- Nille Førde Torg and Kristin Hagelkvist have no sales or operating results, which may indicate economic challenges or newly established companies.
Conclusion: The industry shows stability in bankruptcy statistics, but variations in operating results. New companies have lower operating results, which may be a challenge for future growth.
Outlook
Outlook for Founders
Sales Development:
- Sales had a 4.4% decline from 2024 to 2025, but a 4.4% increase in 2025 compared to 2024. This may indicate market stabilization.
EBITDA Margin:
- Kid Interiør As has a high EBITDA margin of 14%, while Spar Kjøp As has a negative margin of -6%. This shows that cost control is crucial for future success.
Bankruptcy:
- No bankruptcies in 2026, which shows stability in the industry. This may be an advantage for new companies seeking to establish themselves.
Conclusion: For founders, there may be opportunities in Sunnfjord, especially in Sande I Sunnfjord where the EBITDA margin is high. However, it is important to focus on cost control and differentiation to avoid negative operating results.
Outlook for Financial Services
Comparison with Financial Services:
- Number of companies: Financial services have 17 companies, while home goods stores have 10 companies.
- Sales: Financial services had 106.9M NOK in 2016, while home goods stores had 69.2M NOK. In 2025, financial services had 58.7M NOK, while home goods stores had 58.7M NOK.
- Employees: Financial services had 119 employees in 2016, while home goods stores had 63 employees. In 2026, financial services had 80 employees, while home goods stores had 53 employees.
Peer companies in financial services:
| Name | Address | Sales (NOK) | EBITDA (NOK) | Employees |
|---|---|---|---|---|
| Norli Elvetorget, Førde | Naustdalsvegen 1A, 6800 Førde | 12.3M | 919.1K | 9 |
| Norli Alti Førde | Naustdalsvegen 4, 6800 Førde | 8.8M | 656.5K | 7 |
| Audhild Viken Avd Skei | Jølstravegen 3238, 6843 Skei I Jølster | 0 | 0 | 11 |
Conclusion: Financial services have higher sales and more companies, but fewer employees compared to home goods stores. This may indicate that financial services have higher operational efficiency, while home goods stores have greater focus on employees.



Other companies in finansielle tjenester (not in home goods store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Norli Elvetorget, Førde | bookstore | Naustdalsvegen 1A, 6800 Førde | NOK 12.3M | 9 | NOK 919.1K |
| Norli Alti Førde | bookstore | Naustdalsvegen 4, 6800 Førde | NOK 8.8M | 7 | NOK 656.5K |
| Audhild Viken Avd Skei | souvenir store | Jølstravegen 3238, 6843 Skei I Jølster | NOK 0 | 11 | NOK 0 |
| Galleri Odd Anders Grimsbø | art gallery | Sjøaholegata 7, 6800 Førde | NOK 0 | 0 | NOK 0 |
| Kirkelig Boklade Ans | bookstore | 0, 6977 Bygstad | NOK 0 | 0 | NOK 0 |
| Rikken Richard Andersen | art gallery | Langebruvegen 26, 6800 Førde | NOK 0 | 1 | NOK 0 |
| Vassenden Vinyl & Consulting As | art gallery | Årsetbakkane 53, 6847 Vassenden | NOK 0 | 0 | NOK 0 |
Conclusion
The home goods store industry in Sunnfjord shows stability in bankruptcy statistics, but variations in operating results. The most stable companies are Spar Kjøp As and Kid Interiør As, while new companies have lower operating results. Forde is the most active area, while Sande I Sunnfjord has a higher EBITDA margin. The industry has increasing sales in 2025 and increasing number of employees in 2026, which may be an advantage for new companies. SmartGrunder can help founders explore addresses and strategies in Sunnfjord for this industry.