Home Goods Store Industry in Tønsberg: A Comprehensive Analysis

Industry Overview

In Tønsberg, there are 33 registered companies within the home goods retail sector, with total sales amounting to 186.6 million NOK in 2025. The number of employees has increased from 102 in 2016 to 166 in 2025, followed by a decline to 133 in 2026. The industry has shown variations in sales and employment over time, with a significant increase in 2021 (50.2% sales growth) and a decline in 2022 (24.1%). This demonstrates a dynamic industry with both growth and challenges.

Sales and Employees Over Time:

Annual Changes:

• Sales increased by 18.6% from 2024 to 2025.
• The number of employees increased by 15.3% from 2024 to 2025, followed by a decline of 19.9% in 2026.

In Tønsberg, there are 16 registered companies within the home goods retail sector, with an organizational form primarily as AS (17 companies). Some examples of companies include:

• Rusta Retail As Avd 316 Tønsberg: 21 employees, sales of 47.0M NOK.
• Kid Interiør As 10 Avd Tolvkanten Tønsberg: 17 employees, sales of 21.9M NOK.
• Nille Tønsberg: 11 employees, sales of 109.7M NOK.

Most companies have positive EBITDA, but some have negative values such as Fix Tønsberg As and Kremmerhuset Ting & Sånt As Avd 256 Farmandstredet.

Business Activity per City/Location in Tønsberg:

Tønsberg is the most active location with 11 companies and higher sales compared to other cities.

Bankruptcies and Financial Challenges:

• Garderobe Eksperten As in Vear is the only company registered as bankrupt in the industry. It had 0 employees and 0 sales.

Financial Indicators:

• Most companies have positive EBITDA, but some have negative values such as Fix Tønsberg As and Kremmerhuset Ting & Sånt As Avd 256 Farmandstredet.
• There is some variation in EBITDA margins, with the highest margins at Princess Avd 403 Tønsberg (2%) and Princess Avd 395 Revetal (2%).

Outlook for Founders

For founders considering starting a home goods retail business in Tønsberg, the data shows that the industry has both growth potential and challenges. Sales experienced a significant increase in 2021, but a decline in 2022. The number of employees has increased over time, but with a decline in 2026. This may indicate a dynamic industry with variations in business activity. There are also more companies in Tønsberg compared to other cities, which may indicate an established market with competitive companies.

Contrast Between Home Goods Retail and Financial Services:

• Financial Services have 54 companies in Tønsberg compared to 33 companies in home goods retail.
• Sales for financial services had an increase of 2.4% from 2024 to 2025, while home goods retail had an increase of 18.6%.
• Number of Employees for financial services had an increase of 12.1% from 2024 to 2025, while home goods retail had an increase of 15.3%.

Peer Companies in Financial Services:

• Examples include Ark Farmandstredet Tønsberg Avd 5900 (bookstore) and Norli Alti Farmandstredet, Tønsberg (bookstore). These companies have higher sales compared to home goods retail, but lower EBITDA margins.

Home goods retail in Tønsberg shows a dynamic industry with both growth and challenges. There are established companies with varied financial indicators, and opportunities for founders looking to establish themselves in a competitive market. At the same time, the data shows that financial services have a larger presence in Tønsberg, which may provide a broader economic context for founders.