Home Goods Store in Trondheim: Industry Analysis and Outlook

Industry Overview

The home goods store industry in Trondheim is an important part of the local business structure. With 71 companies registered in the municipality and over 300 employees, data shows a relatively stable industry with variations in sales and operating results over the years. In recent years, the industry has experienced both growth and challenges, especially after the pandemic. Key figures such as high EBITDA margin (up to 14%) and high sales growth (10.6% in 2024) show potential, but also variations in operating results that need to be considered.

SmartGrunder can help entrepreneurs find optimal addresses in Trondheim for this industry, based on local conditions and market trends.

Economic Overview

Sales and Employee Development:

Trend Analysis:

• Sales had a significant decline in 2019 (16.6%) and 2020 (1.4%), but recovered with +23.3% in 2021 and +10.6% in 2024.
• Number of employees declined in 2020 (16.5%), but stabilized with +9.1% in 2021 and +7.6% in 2024.
• The average EBITDA margin is 7%, with variations up to 14% for some companies.

Companies in the Industry

Registered Companies:

• A total of 71 companies in Trondheim, with 307 employees.
• 33 companies are organized as AS, which is the most common organizational form.

Examples of Companies:

1. Rusta Retail As Avd 355 Tiller (28 employees, EBITDA 5.8M NOK)
2. Illums Bolighus Norge As Avd Trondheim (18 employees, EBITDA 1.3M NOK)
3. Kid Interiør As Avd 73 City Lade (15 employees, EBITDA 2.5M NOK)

Special Observations:

• Nille City Syd Trondheim and Nille Sirkus Trondheim have no operating results reported.
• Kremmerhuset Ting & Sånt As has negative EBITDA in several of its departments.

Business Geography

Distribution of Activity in the Municipality:

Analysis:

• Trondheim is the main hub for the industry with 25 companies and the highest sales (324.8M NOK) and EBITDA (25.4M NOK).
• Tiller has lower sales (85.4M NOK) but a higher EBITDA margin (9%) compared to Trondheim.
• Heimdal has the lowest number of companies (1) and employees (4), but a high EBITDA margin (5%).

Business Dynamics

Bankruptcies and Operating Results:

• No companies in the industry are registered as bankrupt in the data.
• Kremmerhuset Ting & Sånt As has negative EBITDA in several of its departments (e.g., -226.2K NOK in Avd 201 Solsiden).
• Nille City Syd Trondheim and Nille Sirkus Trondheim have no operating results reported, which may indicate inactivity or newly established companies.

Operating Results:

• The highest EBITDA margin is 14% for Kid Interiør As.
• The lowest EBITDA margin is -4% for Kremmerhuset Ting & Sånt As.
• The average EBITDA margin is 7% for the industry.

Outlook for Entrepreneurs

Trend Analysis and Opportunities:

• A stable number of companies (71) and rising sales (351.2M NOK in 2024) show potential in the industry.
• High EBITDA margins (up to 14%) for some companies indicate good operational efficiency.
• Competitive companies such as Rusta Retail and Kid Interiør can be models for new companies.

Challenges:

• A sales decline in 2025 (-14.2%) may indicate market disruptions or competitive pressure.
• Negative EBITDA for some companies (e.g., Kremmerhuset) shows risk for poor operating results.

SmartGrunder can help entrepreneurs find optimal addresses in Trondheim for this industry, based on local conditions and market trends.

Outlook for Financial Services (Parent Industry)

Comparison with Financial Services:

• Financial services have 133 companies in Trondheim, compared to 71 companies in the home goods store industry.
• Sales for financial services increased from 509.0M NOK in 2019 to 664.8M NOK in 2024, while home goods store sales increased from 248.1M NOK in 2019 to 351.2M NOK in 2024.
• Number of employees in financial services decreased from 756 in 2016 to 580 in 2026, while home goods store employment stabilized from 349 in 2016 to 305 in 2025.

Peer Companies in Financial Services:

• Ark Brunhjørnet Trondheim Avd 8100 (sales 40.2M NOK, EBITDA 5.9M NOK)
• Ark Sirkus Shopping Trondheim Avd 8450 (sales 26.2M NOK, EBITDA 3.8M NOK)
• Norli Nordre Gate, Trondheim (sales 35.0M NOK, EBITDA 2.6M NOK)

Conclusion:

• Financial services have a higher number of companies and sales, but lower EBITDA margins compared to the home goods store industry.

Conclusion

The home goods store industry in Trondheim shows potential with a high EBITDA margin (7%) and stable sales growth (10.6% in 2024). With 71 companies and 307 employees, the industry is relatively stable, but with variations in operating results. Financial services have a larger market share and higher sales, but lower EBITDA margins.

SmartGrunder can help entrepreneurs find optimal addresses in Trondheim for this industry, based on local conditions and market trends.