Home Trade in Ullensaker: A Comprehensive Overview

In Ullensaker, the home trade sector is an important part of the local economy, with 37 registered companies in the municipality. In recent years, the sector has shown variations in sales and number of employees, with an increase in sales of 11.8% from 2023 to 2024. Jessheim is the most active area, with 10 companies and 94 employees, while Kløfta has 2 companies and 13 employees. The companies operate with different organizational forms, but AS is the most common. Outlooks for entrepreneurs show potential in Jessheim, with higher sales and employees, but there are also challenges such as companies with zero sales or employees.

From 2016 to 2026, sales for home trade in Ullensaker have varied between NOK 61.4M and NOK 115.1M. There was a rise of 11.8% from 2023 to 2024, but a decline of 4.2% from 2024 to 2025. The number of employees has shown a more stable development, with an increase from 82 in 2020 to 106 in 2024, followed by a decline to 95 in 2025. The most significant increase in employees was recorded from 2021 to 2022 (+12.4%).

In Ullensaker, the following companies are registered in home trade:

• Rusta Retail AS Department 301 Jessheim (21 employees, sales NOK 57.4M)
• Kid Interiør AS 71 Department Jessheim Storsenter (11 employees, sales NOK 19.5M)
• Nille Jessheim Thon Center (11 employees, sales NOK 0)
• Akershus Kitchen Center AS (10 employees, sales NOK 0)
• Søstrene Grene (9 employees, sales NOK 0)
• Babya Jessheim AS (8 employees, sales NOK 0)
• Søstrene Grene Jessheim (8 employees, sales NOK 8.5M)
• Feel Jessheim (7 employees, sales NOK 0)
• Kid Interiør AS Department 64 Romerikssenteret (7 employees, sales NOK 14.6M)
• Nille Kløfta (6 employees, sales NOK 0)
• Princess Department 201 Jessheim (5 employees, sales NOK 5.3M)
• Kitchen Center Jessheim AS (4 employees, sales NOK 11.7M)
• Baby Dreams Mateusz Kita (0 employees, sales NOK 0)
• Bülow Larsen Handmade Products (0 employees, sales NOK 0)
• Cebra AS Bankruptcy Estate (0 employees, sales NOK 0)
• Drømmehagenalgarheim Brunsæl Algarheim (0 employees, sales NOK 0)

Most companies are organized as AS, with 12 companies and 107 employees. Some companies have not registered sales or employees, which may indicate new or inactive operations.

Home trade in Ullensaker is most active in Jessheim, with 10 companies and 94 employees. Sales in Jessheim amount to NOK 102.3M, with an operating income of NOK 115.3M. Kløfta has 2 companies and 13 employees, with sales of NOK 14.6M and operating income of NOK 14.6M. Jessheim shows higher activity, with better margins and higher sales compared to Kløfta.

Home trade in Ullensaker has shown stable development without registered bankruptcies. However, there are several companies with zero sales or employees, such as Nille Jessheim Thon Center, Akershus Kitchen Center AS, Søstrene Grene, Babya Jessheim AS, Nille Kløfta, Baby Dreams Mateusz Kita, Bülow Larsen Handmade Products, Cebra AS Bankruptcy Estate, and Drømmehagenalgarheim Brunsæl Algarheim. This may indicate new companies or companies in a transitional phase. There are no registered bankruptcies in the sector, which shows a stable industry.

For entrepreneurs in Ullensaker, data shows that home trade has shown growth in sales and employees in recent years, with an increase of 11.8% from 2023 to 2024. Jessheim is the most profitable area, with higher sales and employees compared to Kløfta. However, there are challenges such as companies with zero sales or employees, which may indicate competitiveness or a transitional phase. Entrepreneurs should consider establishing themselves in Jessheim, where there is higher activity and better margins.

In comparison with the broader category of financial services in Ullensaker, home trade shows a lower sales volume, but a higher number of employees. Financial services had a sales volume of NOK 240.3M in 2025, while home trade had NOK 110.2M. The number of employees in financial services was 210 in 2026, while home trade had 104 employees. Peer companies in financial services include Ark Osl Departure Department 1200 (sales NOK 50.3M, EBITDA NOK 7.4M) and Ark Osl Pir North Department 1210 (sales NOK 24.1M, EBITDA NOK 3.5M). This shows that financial services have higher sales, but home trade has a higher number of employees.

Home trade in Ullensaker shows potential for growth, especially in Jessheim, where there is higher activity and better margins. However, there are challenges such as companies with zero sales or employees, which may indicate competitiveness or a transitional phase. Entrepreneurs should consider establishing themselves in Jessheim, where there is higher activity and better margins. At the same time, the comparison with financial services shows that home trade has a higher number of employees, but lower sales. This can give entrepreneurs an advantage in a sector with stable development and potential growth opportunities.