Home Goods Store Industry in Verdal: Current Status and Outlook

Industry Overview

In Verdal, there are 3 companies registered within the home goods store industry. In recent years, the industry has experienced both growth and decline, with total sales growth of +16.1% from 2020 to 2021, followed by a sharp decline of -34.0% from 2022 to 2023. Employment trends have been more volatile, peaking at 30 employees in 2019 and declining to 16 employees in 2025. Two of the three companies are AS (limited liability companies), while the newest company, Bee Free Stornes, is an ENK (sole proprietorship) with no employees.

Key Figures

• Total sales in 2025: NOK 22.2 million
• Total number of employees in 2025: 16
• Industry EBITDA margin: Variable, with both positive and negative values
• Bankrupt companies: None registered in the industry

Sales and Employment Development

Sales Development (2016–2025):

• 2016: NOK 25.4 million
• 2021: NOK 65.5 million (highest level)
• 2025: NOK 22.2 million (decline of -66.0% from 2021)

Employment Development (2016–2025):

• 2016: 15 employees
• 2019: 30 employees (highest level)
• 2025: 16 employees

Development Trends

• Largest growth: +56.0% from 2018 to 2019
• Largest decline: -34.0% from 2022 to 2023
• EBITDA margin: Variable, with both positive and negative values (e.g., -8% for Interiørsenteret Trøndelag As Avd Verdal and +14% for Kid Interiør As 85 Avd Verdal)

Registered Companies in the Industry

Legal Form

• AS: 2 companies, 16 employees, total sales NOK 22.8M
• ENK: 1 company, 0 employees, total sales NOK 0

All companies in the home goods store industry in Verdal are registered in the Verdal area. There is no activity in other districts or municipalities. The three companies are located at the following addresses:

• Interiørsenteret Trøndelag As Avd Verdal: Magnus den godes veg 12
• Kid Interiør As 85 Avd Verdal: Jernbanegata 11
• Bee Free Stornes: Flisa 10

Operational Dynamics and Bankruptcy Statistics

Bankruptcy Statistics:

• No registered bankruptcies in the industry in Verdal during the period 2016–2025.

Operational Results:

• Interiørsenteret Trøndelag As Avd Verdal: Operating profit of NOK -1.1M in 2025, with an EBITDA margin of -8%.
• Kid Interiør As 85 Avd Verdal: Operating profit of NOK 1.2M in 2025, with an EBITDA margin of +14%.
• Bee Free Stornes: New company with no operational results (sales and EBITDA of NOK 0 in 2025).

Outlook for Entrepreneurs

Short-term Challenges:

• Falling sales: Sales have fallen by -66.0% from 2021 to 2025, which may be due to economic pressure and bankruptcy risk in adjacent sectors.
• Reduced workforce: A workforce decline of -46.7% from 2019 to 2025, which may affect the quality of customer service and logistics.

Long-term Opportunities:

• New companies: It is possible to establish oneself in the industry, as demonstrated by Bee Free Stornes, which was founded in 2025 with no employees.
• Market share: With only 3 companies in the municipality, there is potential to achieve market share through differentiation and customer customization.

Comparison with Financial Services

Financial Services industry in Verdal has:

• More companies: 5 companies compared to 3 in the home goods store industry.
• Higher sales: In 2025, sales in financial services are NOK 23.5M, compared to NOK 22.2M in home goods store.
• Lower sales decline: A decline of -11.7% from 2024 to 2025 in financial services, compared to -16.6% in home goods store.

Peer companies in financial services:

Conclusion: Financial services have a more stable sales development and more companies, while the home goods store industry has greater variation in operational results and fewer players.

Home goods store industry in Verdal has both challenges and opportunities. With a decline in sales and employees in recent years, as well as variable operational results, it is important to focus on efficiency and customer customization. At the same time, it is possible to establish oneself in the industry, as demonstrated by Bee Free Stornes. For entrepreneurs, SmartGrunder can help find optimal addresses and business models in Verdal for this industry.