Industry · municipality
hunter shop in Ålesund
An analysis of the industry, companies, and development in the municipality
At the Top: A Simple, Yet Dynamic Industry
The hunter shop industry in Ålesund is represented by one company, Jafi As, which operates with 9 employees and has an annual revenue of 13.2 million NOK. Although the industry is small, data shows significant growth in the number of employees since 2021, from 4 to 9 in 2026. This indicates a gradual development and possible adaptation to market conditions. At the same time, sales data shows growth from 2019 to 2020 of over 3700%, which may point to specific conditions during this period. However, there is a decline in sales in 2024 compared to 2023, which should be closely monitored.
Economic Overview: Growth and Challenges
The hunter shop industry in Ålesund has shown strong sales growth from 2019 to 2020, with an increase of 3741.7%. This was followed by growth of 126.5% from 2020 to 2021, and a gradual increase up to 2023. In 2024, however, a decline of 7.7% was recorded, which may indicate challenges during this period. Sales figures have since stabilized with a marginal increase of 2.2% in 2025.
Regarding the number of employees, the industry has shown a gradual increase since 2021, from 4 to 9 employees in 2026. This indicates a positive development in workforce strength, although there are small changes from year to year. It is, however, important to note that the EBITDA margin is negative (-4%) and the operating margin is -5%, which suggests that the industry is facing economic challenges.



Companies in the Industry: A Simple Structure
In Ålesund, one company is registered in the hunter shop industry: Jafi As, which is an AS company established in 2014. The company has 9 employees and is located at Smibakken 3 in Ålesund. There is no registered bankruptcy for this company, but it shows a negative EBITDA of -626,000 NOK and a negative operating result of -689,000 NOK. This indicates that the company is facing economic challenges, even though it has grown in the number of employees.
The organizational form of the company is AS, and there is only one company in the industry, which gives a simple structure. However, it is important to closely monitor the company's economic development, especially in light of the negative margins reported.
Industry Geography: Focus on Ålesund
In Ålesund, there is one company in the hunter shop industry, and this is located in Ålesund. There is no sub-counting of activity in other city districts or areas in the municipality. This indicates that the industry is concentrated in the center of the municipality, which can be an advantage for companies wishing to develop in this area. However, it is important to note that there is no registered activity in other city districts, which may indicate a limited market industry.

Industry Dynamics: Stability and Challenges
In Ålesund, there is no registered bankruptcy in the hunter shop industry, which indicates a certain degree of stability. However, economic data shows that the company is facing negative margins, both EBITDA (-4%) and operating margin (-5%). This may indicate that the company is facing challenges in generating profit, even though it has grown in the number of employees.
It is also important to note that sales figures have shown a decline in 2024 compared to 2023, which may be a result of market conditions or internal challenges. This should be closely monitored, especially in light of the negative economic indicators.
Development Feedback: Opportunities and Challenges
For entrepreneurs considering starting a hunter shop in Ålesund, it is important to take into account both the opportunities and challenges. Data shows that the industry has grown in the number of employees since 2021, which may indicate a gradual development. At the same time, sales figures have shown a strong growth from 2019 to 2020, which may be an indicator of specific conditions during this period.
However, economic data shows that the company is facing negative margins, which may be a challenge for new companies. It is also important to closely monitor sales figures, especially in light of the decline recorded in 2024. This may be an indicator of market conditions or internal challenges that should be carefully considered.
Development in the Business Supplier Industry: A Broader Comparison
In Ålesund, the business supplier industry is represented by 30 companies, which shows a broader industry compared to the hunter shop industry. Sales figures for this industry have shown a decline of 59.6% from 2024 to 2025, which may be an indicator of challenges during this period. The number of employees has also shown a decline over time, from 270 in 2016 to 167 in 2026.
However, it is important to note that the business supplier industry has a broader variation in company structure, with companies such as Farvan As Avd Skarbøvikgata (sales of 30.3 million NOK) and Xxl Sport & Villmark As Avd Ålesund (sales of 85.8 million NOK). This shows that the industry has a broad variation in size and structure, which can be an advantage for entrepreneurs seeking to establish themselves in this industry.



Other companies in forretningsleverandør (not in hunter shop)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Farvan As Avd Skarbøvikgata | boat equipment store | Skarbøvikgata 51, 6006 Ålesund | NOK 30.3M | 15 | NOK 480.0K |
| Nordvendt Invest As | sport equipment store | Søvikvegen 10, 6280 | NOK 550.0K | 0 | NOK 339.0K |
| Bat As | sport equipment store | P.A. Musæus veg 16, 6008 Ålesund | NOK 121.0K | 0 | NOK 336.0K |
| Nordventures As | sport equipment store | Søvikvegen 13A, 6280 | NOK 1.5M | 0 | NOK 166.0K |
| B. Rongve As | sport equipment store | Notenesgata 9, 6002 Ålesund | NOK 22.3M | 15 | NOK 127.0K |
| Peder Øie As | sport equipment store | Kanalvegen 17, 6010 Ålesund | NOK 7.0M | 3 | NOK 125.0K |
| Sporten Brattvåg As | sport equipment store | Strandgata 50, 6270 Brattvåg | NOK 5.8M | 3 | NOK 113.0K |
| Ålesund Dykkersenter Båt & Motor As | sport equipment store | Brunholmgata 2, 6004 Ålesund | NOK 1.3M | 0 | NOK 18.0K |
| Aembd As | sport equipment store | Sjømannsvegen 17G, 6008 Ålesund | NOK 0 | 0 | NOK 0 |
| Corner Footballshop As | sport equipment store | Notenesgata 9, 6002 Ålesund | NOK 0 | 7 | NOK 0 |
| Djurny As | sport equipment store | Langelandsvegen 2, 6018 Ålesund | NOK 0 | 4 | NOK 0 |
| Edge Kayak International As | sport equipment store | Torvald Bjørges veg 11, 6057 Ellingsøy | NOK 0 | 0 | NOK 0 |
| Elin Måseides Unike Verden | sport equipment store | Harhauggata 25A, 6006 Ålesund | NOK 0 | 0 | NOK 0 |
| Elin Måseides Unike Verden | sport equipment store | Harhauggata 25A, 6006 Ålesund | NOK 0 | 0 | NOK 0 |
| Hendig Møre Ola Herje Jr. | boat equipment store | Flisnesvegen 68, 6013 Ålesund | NOK 0 | 0 | NOK 0 |
| Hendig Møre Ola Herje Jr. | boat equipment store | Flisnesvegen 68, 6013 Ålesund | NOK 0 | 0 | NOK 0 |
| Intersport Moa | sport equipment store | Moa Syd Kjøpesenter|Langelandsvegen 25, 6010 Ålesund | NOK 0 | 15 | NOK 0 |
| Intersport Rongve As | sport equipment store | Høgvollvegen 8, 6018 Ålesund | NOK 0 | 19 | NOK 0 |
| Jakob Blindheim Custom | sport equipment store | Jomarka 19, 6012 Ålesund | NOK 0 | 0 | NOK 0 |
| Motorsenteret Ålesund As | boat equipment store | Kjøpmannsgata 23, 6005 Ålesund | NOK 0 | 0 | NOK 0 |
| Motorsenteret Ålesund As | boat equipment store | Kjøpmannsgata 23, 6005 Ålesund | NOK 0 | 0 | NOK 0 |
| Sd Agenturer Svein Dalen | sport equipment store | Brusdalsvegen 256, 6011 Ålesund | NOK 0 | 0 | NOK 0 |
| Sport 1 Digerneset As | sport equipment store | Digernes næringsområde 9, 6260 Skodje | NOK 0 | 13 | NOK 0 |
| Sport Outlet Ålesund | sport equipment store | Langelandsvegen 25, 6010 Ålesund | NOK 0 | 12 | NOK 0 |
| Åke Fiskerstrand Sport | sport equipment store | Fridtjof Nansens veg 7, 6007 Ålesund | NOK 0 | 0 | NOK 0 |
| Kartmannen As | sport equipment store | Nedre Bogneset 20, 6016 Ålesund | NOK 492.0K | 2 | NOK -9.0K |
| B. Rongve Holding As | sport equipment store | Notenesgata 9, 6002 Ålesund | NOK 0 | 0 | NOK -43.0K |
| Johs Vadset Varesenter As | sport equipment store | Skodjevegen 426, 6260 | NOK 3.5M | 4 | NOK -250.0K |
| Xxl Sport & Villmark As Avd Ålesund | sport equipment store | Moavegen 1, 6018 Ålesund | NOK 85.8M | 52 | NOK -21.7M |
Conclusion: Opportunities and Challenges in Ålesund
The hunter shop industry in Ålesund is represented by one company, Jafi As, which has shown a gradual growth in the number of employees since 2021. Although the industry has shown strong growth in sales from 2019 to 2020, there has been a decline in sales in 2024, which should be closely monitored. This indicates that the industry is facing both opportunities and challenges, especially in light of the negative economic indicators.
For entrepreneurs considering starting a hunter shop in Ålesund, it is important to take into account both the opportunities and challenges. Data shows that the industry has grown in the number of employees, which may indicate a gradual development. At the same time, economic data shows that the company is facing negative margins, which may be a challenge for new companies. It is also important to closely monitor sales figures, especially in light of the decline recorded in 2024.