Industry · municipality
Hunter Shop in Gjøvik: Industry Analysis and Outlook
Economic trends, company structure, and market development in Gjøvik's hunter shop industry (2016–2025).
Executive Summary
In Gjøvik, the hunter shop industry is represented by one active company, Jakt Og Friluft As, operating from Welhavens gate 1. The industry shows strong economic trends, with a 296% increase in sales in 2025 compared to 2024, despite a dramatic decline in employees from 10 to 1 in 2024 before rising to 6 in 2025. The industry is part of the broader business supplier sector, which has a more stable development with 15 companies in the municipality. For entrepreneurs, this may indicate both opportunities in a specialized market search, as well as challenges related to operational economics and resource management.
Economic Overview
Sales and employee development:
| Year | Sales (NOK) | Employees | Year-over-Year Change (Sales) | Year-over-Year Change (Employees) |
|---|---|---|---|---|
| 2016 | 15.5M | 6 | - | - |
| 2025 | 44.4M | 6 | +296.0% | +500.0% |
Key figures for 2025:
- EBITDA margin: 11%
- Gross margin: 176%
- Sales growth: 296% (2024→2025)
- Total operating income: 43.0M NOK
- Total equity: 13.8M NOK
The industry shows extreme growth in 2025, but with an unexplained decline in the number of employees in 2024. This may indicate a combination of market economic improvements and internal operational adjustments.
Companies in the Industry
Active companies:
| Company | Address | Organizational Form | Employees | Sales (2025) | EBITDA (2025) |
|---|---|---|---|---|---|
| Jakt Og Friluft As | Welhavens gate 1, Gjøvik | AS | 11 | 43.0M NOK | 5.0M NOK |
Organizational form:
- AS: 1 company, 11 employees, 43.0M NOK in sales, 5.0M NOK in EBITDA.
The only registered company in the industry is an AS with high operational efficiency (176% gross margin) and a stable organizational form.
Business Geography
Distribution by district:
| District | Number of companies | Employees | Sales (2025) |
|---|---|---|---|
| Gjøvik | 1 | 11 | 43.0M NOK |
The industry is fully focused on the Gjøvik city center, with one company dominating market share and operational activity. No activity is registered in other districts in the municipality.
Business Dynamics
Bankruptcy safety:
- Jakt Og Friluft As: Not bankrupt (status: not bankrupt).
Operational fluctuations:
- Employee count: Decline from 10 to 1 in 2024, followed by an increase to 6 in 2025.
- Sales: Extreme growth of 296% in 2025, but with a sharp decline from 21.5M NOK in 2023 to 11.2M NOK in 2024.
This may indicate a combination of market economic improvements and internal operational adjustments, but there is no public documentation of bankruptcy or operational problematic events in the industry.
Outlook
Outlook for Entrepreneurs
Market development:
- Sales growth: 296% in 2025 indicates a strong market economic upturn, but with an unexplained decline in 2024.
- Operational economics: High gross margin (176%) and stable EBITDA margin (11%) indicate good operational efficiency.
- Resource challenges: Dramatic decline in the number of employees (from 10 to 1 in 2024) may indicate challenges in resource management or market conditions.
Recommendation: Entrepreneurs should consider opportunities in a specialized market search, but must be aware of operational economic challenges and resource management in an industry with significant fluctuations.
Outlook for the Business Supplier Sector
Contrast to leaf industry:
- Number of companies: 15 in the business supplier sector vs. 1 in hunter shop.
- Sales: 87.0M NOK in 2025 (business supplier) vs. 44.4M NOK in 2025 (hunter shop).
- Employees: 75 in 2025 (business supplier) vs. 6 in 2025 (hunter shop).
Peer companies:
| Company | Industry | Sales (2025) | Employees | EBITDA (2025) |
|---|---|---|---|---|
| Xxl Sport & Villmark As | Sports equipment store | 60.8M NOK | 34 | -15.4M NOK |
| Amundsen Sport As | Sports equipment store | 37.5M NOK | 24 | 1.1M NOK |
The business supplier sector has a more stable development, with a broader company structure and more variation in operational economics.
Other companies in forretningsleverandør (not in hunter shop)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Amundsen Sport As | sport equipment store | Jernbanesvingen 6, 2821 Gjøvik | NOK 37.5M | 24 | NOK 1.1M |
| Mjøsservice As | boat equipment store | Raufossvegen 530, 2827 Hunndalen | NOK 5.3M | 2 | NOK 41.0K |
| Better Safe Than Sorry As | sport equipment store | Austadroa 60B, 2836 Biri | NOK 0 | 0 | NOK 0 |
| Better Safe Than Sorry As | sport equipment store | Austadroa 60B, 2836 Biri | NOK 0 | 0 | NOK 0 |
| Boardshop 2816 As | sport equipment store | Rambekkvegen 3, 2816 Gjøvik | NOK 0 | 0 | NOK 0 |
| Boardshop 2816 As | sport equipment store | Rambekkvegen 3, 2816 Gjøvik | NOK 0 | 0 | NOK 0 |
| Brotec Da | boat equipment store | Eddavegen 7, 2817 Gjøvik | NOK 0 | 0 | NOK 0 |
| Compact Kettlebells As | sport equipment store | Raufossvegen 593, 2827 Hunndalen | NOK 0 | 0 | NOK 0 |
| Johansen Northadventures | sport equipment store | Skausnaret 15, 2818 Gjøvik | NOK 0 | 0 | NOK 0 |
| Mixing Shop Bente Bjørnødegård | sport equipment store | Kalkvegen 9, 2818 Gjøvik | NOK 0 | 0 | NOK 0 |
| Sport Outlet Gjøvik | sport equipment store | Jernbanesvingen 6, 2821 Gjøvik | NOK 0 | 8 | NOK 0 |
| Verano Solskjerming As | sport equipment store | Damvegen 11, 2827 Hunndalen | NOK 0 | 0 | NOK -18.0K |
| Gamletorvet Sport As | sport equipment store | Øvre Torvgate 11A, 2821 Gjøvik | NOK 9.7M | 0 | NOK -1.2M |
| Xxl Sport & Villmark As Avd Gjøvik | sport equipment store | Kasper Andresens veg 16, 2816 Gjøvik | NOK 60.8M | 34 | NOK -15.4M |
Conclusion
The hunter shop industry in Gjøvik shows both strong economic trends and challenges in operational economics and resource management. With one dominant company and significant sales growth in 2025, the industry may be attractive for entrepreneurs seeking specialized market opportunities. At the same time, attention should be paid to operational economic challenges and resource challenges. SmartGrunder can help entrepreneurs find optimal location and operational strategy in Gjøvik for this industry.