Hunter Shop Industry in Larvik: Current Status and Outlook

The hunter shop industry in Larvik consists of two registered companies, but shows clear declining trends in both sales revenue and number of employees over the past years. Sales revenue has fallen from NOK 12.2 million in 2016 to just NOK 1.1 million in 2023, while the number of employees has decreased from 4 to 1. The industry has been marked by significant declines in 2021 and 2022, and both companies have negative EBITDA values. This indicates a highly competitive market, but SmartGrunder can help entrepreneurs find strategic addresses in Larvik for this industry.

The industry has been marked by a sharp decline in sales revenue over the past years. From NOK 12.2 million in 2016, sales revenue has fallen to NOK 1.1 million in 2023, with a decline of 81.6% from 2021 to 2022. The number of employees has also fallen from 4 in 2016 to 1 in 2022, with a decline of 75% over the same period. This shows a highly unstable industry with significant challenges in both operations and staffing.

There are two registered companies in the hunter shop industry in Larvik:

1. Novit As (Lågendalsveien 2765, Steinsholt) – Organizational form AS, established 2014, 0 employees, EBITDA NOK -10.0K
2. Pop Up Ans (Kysthospitalveien 48B, Stavern) – Organizational form ANS, established 1998, 0 employees, EBITDA NOK 0

Both companies are not bankrupt, but show weak financial results with zero sales revenue and negative operating results. The organizational forms are AS and ANS, which suggests that they are small, specialized companies.

The two companies in the industry are located at the following addresses in Larvik:

• Novit As: Steinsholt (Lågendalsveien 2765)
• Pop Up Ans: Stavern (Kysthospitalveien 48B)

This shows that the industry has a highly dispersed presence in the municipality, focusing on peripheral areas. This may indicate limited market potential in central parts of Larvik, or that the companies have chosen to locate in areas with lower rent prices.

The industry has been marked by highly stable operating results over the past years. Both companies have negative EBITDA values, and neither has sales revenue. There are no bankruptcy registrations, but there are clear signs that the companies have very weak financial results. This may indicate that the industry has very high operating costs relative to revenues, or that there is a highly competitive market.

The outlook for a new entrant in the hunter shop industry in Larvik is highly uncertain. With an over 80% decline in sales revenue from 2021 to 2022, and no companies with positive EBITDA values, the data suggests a highly unstable industry. Entrepreneurs should consider focusing on specialized market segments, or seeking partnerships with existing companies to reduce operating costs. It may also be relevant to investigate opportunities to tailor offerings to local needs in Larvik, which may differ from what existing companies offer.

The broader business services sector in Larvik shows a slightly better development than the hunter shop industry. With 21 companies in the sector compared to just 2 in the hunter shop industry, the data shows that the business services sector has a larger market potential. Sales revenue has fallen from NOK 91.6 million in 2016 to NOK 49.1 million in 2025, but with a smaller decline than in the hunter shop industry. EBITDA values for some of the key competitors in the business services sector show that there are companies with positive operating results, even though many have negative values. This shows that there may be opportunities to establish oneself in the business services sector, even though there are also challenges.

The hunter shop industry in Larvik shows clear declining trends in both sales revenue and number of employees. With only two companies and no positive EBITDA values, the industry is highly unstable. Entrepreneurs should consider seeking specialized market segments or partnerships to reduce risk. SmartGrunder can help entrepreneurs find strategic addresses in Larvik for this industry, and provide advice on how to tailor offerings to local needs.