Hunter Shops in Oslo

Industry Overview

The hunter shop industry in Oslo is a relatively small but dynamic sector with 9 registered companies. The industry has experienced both strong growth periods and challenges, as evident in recent years. One bankruptcy has been recorded in the industry, and there is a clear variation in company size and financial health. The industry plays an important role in the supply chain for equipment and services related to hunting, leisure, and sports, and there is potential for further development in a city like Oslo, with a large population and high purchasing power.

Economic Trends

Sales and Employees:

• Sales: The industry experienced significant growth in 2019 (NOK 48.3M), but a sharp decline in 2025 (NOK 8.2M). There is a clear variation over the years, with an average annual growth of 11.3% before 2025.
• Employees: The number of employees reached its highest level in 2020 (22 employees), but has since decreased to 13 employees in 2026. There is a clear decline of 31.8% from 2020 to 2026.

Critical Points:

• There is a large variation in financial health between companies. For example, Nansen Outdoor Store As had an EBITDA margin of 6%, while Hagens Våpenforretning As had a negative EBITDA margin of -456%.
• There is a clear dependence on a few large companies, such as Nansen Outdoor Store As, which contributes 70% of the industry's total sales.

Companies in the Industry

There are 9 companies registered in the hunter shop industry in Oslo, with the following organizational forms:

Key Companies:

• Nansen Outdoor Store As (Fridtjof Nansens plass 6): Largest company with 10 employees and sales of 20.0M NOK.
• Vak As (Nydalsveien 30B): Has a negative EBITDA of -1,000 NOK, but is growing sales by 25%.
• Ch Fritid As (Enebakkveien 150): Bankruptcy and no activity.

Financial Health:

• 3 companies have negative EBITDA, including Hagens Våpenforretning As with an EBITDA margin of -456%.
• 2 companies have an EBITDA margin above 4% (Nansen Outdoor Store As and Børsa As).

Geographic Distribution

All companies in the industry are registered in Oslo, with the following details:

Key Areas:

• Fridtjof Nansens plass 6 (Nansen Outdoor Store As): Largest company with 10 employees and sales of 20.0M NOK.
• Nydalsveien 30B (Vak As): Has a negative EBITDA of -1,000 NOK, but is growing sales by 25%.
• Enebakkveien 150 (Ch Fritid As): Bankruptcy and no activity.

Dynamics and Challenges

Bankruptcies and Financial Challenges:

• One company (Ch Fritid As) is bankrupt and has no activity.
• 3 companies have negative EBITDA, including Hagens Våpenforretning As with an EBITDA margin of -456%.
• 2 companies have an EBITDA margin above 4% (Nansen Outdoor Store As and Børsa As).

Growth and Decline:

• There is a sharp decline in sales from 2022 (NOK 51.2M) to 2025 (NOK 8.2M), a decline of 83.8%.
• The number of employees has decreased from 22 in 2020 to 13 in 2026, a decline of 31.8%.

Conclusion: The industry has a large variation in financial health and growth, and there is a need to improve the stability and efficiency of the companies.

Outlook for Entrepreneurs

Opportunities and Challenges:

• Opportunities: Oslo has a large population and high purchasing power, which can provide opportunities to develop new companies in the industry.
• Challenges: The industry has experienced a sharp decline in sales and number of employees, and there is a large variation in financial health between companies.

Recommendations:

• Entrepreneurs should consider focusing on establishing companies with a clearly defined market position and efficient operational models.
• It is important to be aware of financial challenges and ensure stable income.
• It may be beneficial to collaborate with existing companies in the industry to share resources and experiences.

Comparison with the Business Supplier Industry:

• Number of Companies: The business supplier industry has 322 companies, while the hunter shop industry has 9 companies.
• Sales: The business supplier industry had sales of NOK 3,806.3M in 2016, while the hunter shop industry had sales of NOK 11.5M in 2016.
• Employees: The business supplier industry had 2,096 employees in 2016, while the hunter shop industry had 1 employee in 2016.

Peer Companies:

• Louis Vuitton Norge As (Karl Johans gate 16C): Sales of NOK 330.3M and EBITDA of NOK 92.6M.
• Anton Sport Milslukern (Sognsveien 75A): Sales of NOK 241.9M and EBITDA of NOK 19.6M.
• La Sa Båt Og Motor As (Drammensveien 214): Sales of NOK 193.9M and EBITDA of NOK 19.5M.

Conclusion: The business supplier industry is significantly larger in size and economic strength compared to the hunter shop industry. There are opportunities to develop companies in the business supplier industry, but there are also challenges related to competition and operating costs.

The hunter shop industry in Oslo is a small but dynamic sector with potential for further development. The industry has experienced both strong growth periods and challenges, and there is a need to improve the stability and efficiency of the companies. Entrepreneurs should consider focusing on establishing companies with a clearly defined market position and efficient operational models. SmartGrunder can help entrepreneurs find suitable addresses in Oslo for this industry, and provide advice on how to ensure stable income and growth.