Hunter Shop Industry in Ringsaker: A Comprehensive Analysis

Overview of the Sector

The hunter shop industry in Ringsaker is a small but active sector with three registered companies. In recent years, the industry has shown both growth and variations in revenue and number of employees. The most central activity takes place in Furnes and Moelv, where two of the companies operate. The industry has a relatively stable business model, with high gross capital returns (28–43%) and labor costs that account for 12–27% of revenue. However, there has been a marked decline in revenue and employees in 2025, which should be followed up with further analysis.

Economic Trends

Revenue and Employees:

• Revenue for hunter shop companies in Ringsaker grew from 2016 to 2024, reaching a peak of NOK 22.4 million in 2024. It then fell by 26.6% in 2025 to NOK 16.5 million.
• The number of employees grew from 9 in 2016 to 23 in 2023, but fell by 43.5% in 2025 to 13 employees.

Margins and Labor Costs:

• EBITDA margins are at 6–7%, indicating relatively stable operations.
• Gross capital returns (gross margin) are high, between 28% and 43%, suggesting good cost control.
• Labor costs account for 12–27% of revenue, which is competitive compared to other sectors.

Yearly Development:

• Revenue increased by +21.8% from 2016 to 2017, but decreased by -26.6% in 2025.
• The number of employees increased by +33.3% from 2016 to 2017, but decreased by -43.5% in 2025.

Companies in the Industry

In Ringsaker, there are three companies registered in the hunter shop industry, distributed across the following legal forms:

Details about the Companies:

1. Friluftsmagasinet Hamar As (Furnes):

• Founded in 2013, 10 employees, revenue of NOK 16.7 million.
• EBITDA margin of 7%, gross capital returns of 28%.
• No bankruptcy.

1. Ans Dagfinruds Våpenforretning (Moelv):

• Founded in 1981, 5 employees, revenue of NOK 7.7 million.
• EBITDA margin of 6%, gross capital returns of 43%.
• No bankruptcy.

1. Negleriet Brumunddal V/ Heidi Fredriksberg (Brumunddal):

• Founded in 2005, no employees, no revenue.
• No bankruptcy.

Observation: There is a clear difference in revenue and operating results between the companies, with Friluftsmagasinet Hamar As being the most operationally secure company.

Business Geography

Hunter shop activity in Ringsaker is concentrated in two districts: Furnes and Moelv. Here is a comparison of the two areas:

Furnes:

• Has the most operationally secure company (Friluftsmagasinet Hamar As) with high revenue and stable operations.
• EBITDA margin of 7%, gross capital returns of 28%.

Moelv:

• Has a smaller company (Ans Dagfinruds Våpenforretning) with lower revenue, but higher gross capital returns (43%).
• EBITDA margin of 6%, indicating lower operating results compared to Furnes.

Conclusion: Furnes is the most active area in the industry, with higher revenue and stable operations.

Bankruptcy Statistics:

• None of the three companies in the industry have gone bankrupt, indicating a relatively stable sector.

Business Dynamics:

• Revenue grew from 2016 to 2024, but fell by 26.6% in 2025. This may be due to external factors such as changes in customer behavior or bankruptcies in related sectors.
• The number of employees grew from 2016 to 2023, but fell by 43.5% in 2025. This may indicate a reduction in operational activity or increased operational costs.

Operating Results:

• EBITDA margins are at 6–7%, indicating stable operations.
• Gross capital returns (gross margin) are high, between 28% and 43%, indicating good cost control.

Conclusion: The industry has proven to be relatively stable, but there is a marked decline in revenue and employees in 2025, which should be followed up with further analysis.

Outlook for Founders

Trends and Opportunities:

• The industry has shown growth in revenue and number of employees from 2016 to 2024, but there is a marked decline in 2025. This may indicate a change in the market or increased competitive pressure.
• EBITDA margins are at 6–7%, indicating stable operations, but there is a decline in revenue and employees in 2025.
• Gross capital returns (gross margin) are high, between 28% and 43%, indicating good cost control.

Outlook for Founders:

• It is possible to start a new business in the industry, but it is important to be aware of the recent decline in revenue and employees.
• The industry is relatively stable, but there is a marked decline in 2025, which should be followed up with further analysis.
• It is possible to leverage the experience and operating results of existing companies to create a new business in the industry.

Comparison with the Business Supplier Sector:

• The business supplier sector in Ringsaker has 8 companies, while the hunter shop industry has 3 companies. This shows that the business supplier sector is larger and more diversified.
• Revenue for the business supplier sector grew from 2016 to 2021, but fell by 66.7% in 2024. This may indicate a change in the market or increased competitive pressure.
• The number of employees grew from 2016 to 2021, but fell by 15.2% in 2025. This may indicate a reduction in operational activity or increased operational costs.

Peer Companies in the Business Supplier Sector:

• Intersport Moelv As: Revenue of NOK 12.9 million, EBITDA of NOK 383K, 8 employees.
• Husumgruppen As Sport 1 Superstore Hamar: Revenue of NOK 0, EBITDA of NOK 0, 21 employees.
• Aas Fluebinding: Revenue of NOK 0, EBITDA of NOK 0, 0 employees.

Conclusion: The business supplier sector is larger and more diversified than the hunter shop industry, but there is a marked decline in revenue and employees in 2024 and 2025. This may indicate a change in the market or increased competitive pressure.

The hunter shop industry in Ringsaker is a small but active sector with three registered companies. In recent years, the industry has shown both growth and variations in revenue and number of employees. The most central activity takes place in Furnes and Moelv, where two of the companies operate. The industry has a relatively stable business model, with high gross capital returns (28–43%) and labor costs that account for 12–27% of revenue. However, there has been a marked decline in revenue and employees in 2025, which should be followed up with further analysis.

SmartGrunder can help founders find suitable addresses in Ringsaker to start a new business in the hunter shop industry. It is possible to leverage the experience and operating results of existing companies to create a new business in the industry.