Industry · municipality
Hunter Shop in Sandefjord: Industry Overview and Outlook
Analysis of companies, statistics, and development trends in Sandefjord for the hunting shop industry (2016–2025). This document provides a detailed overview of the industry, with a focus on economic data, company structure, and future opportunities for entrepreneurs and local de
Executive Summary
Industry Overview
The hunter shop industry in Sandefjord is a small but dynamic sector with four registered companies. The industry has experienced both strong growth and challenges in recent years, with a significant decline in 2022 followed by a gradual increase in 2025. It is particularly interesting to note that one of the four companies (Widforss 1729 Norge As) has a high sales growth of 21% in 2024, which may indicate a specialized market situation or company operational improvements.
Key Figures
- Number of companies: 4
- Number of employees (2025): 1
- Annual revenue (2025): NOK 62.5 million
- EBITDA margin (2025): -11% (for the active company)
- Largest company: Widforss 1729 Norge As (NOK 62.7 million in sales in 2024)
The industry has a highly uncertain economic development, with a sales decline of 74.5% from 2021 to 2022, but an increase of 20% in 2025. This may be due to both individual company challenges and local market conditions.
Economic Overview
Economic Development
Sales:
| Year | Sales (NOK) | Year-over-Year Change |
|---|---|---|
| 2016 | 76.0M | - |
| 2017 | 93.9M | +23.5% |
| 2018 | 105.8M | +12.7% |
| 2019 | 106.5M | +0.7% |
| 2020 | 188.9M | +77.4% |
| 2021 | 228.1M | +20.8% |
| 2022 | 58.2M | -74.5% |
| 2023 | 57.9M | -0.6% |
| 2024 | 52.1M | -10.0% |
| 2025 | 62.5M | +20.0% |
Employees:
| Year | Number of employees | Year-over-Year Change |
|---|---|---|
| 2016 | 35 | - |
| 2017 | 34 | -2.9% |
| 2018 | 43 | +26.5% |
| 2019 | 47 | +9.3% |
| 2020 | 40 | -14.9% |
| 2021 | 42 | +5.0% |
| 2022 | 50 | +19.0% |
| 2023 | 31 | -38.0% |
| 2024 | 3 | -90.3% |
| 2025 | 1 | -66.7% |
It is clear that the industry has experienced an extreme decline in 2022, which may be due to a combination of economic pressures and specific company challenges. The gradual increase in 2025 suggests a possible stabilization, but the industry still has a highly uncertain economic position.



Companies in the Industry
The following companies are registered in the hunter shop industry in Sandefjord:
- Kroken Bigård As (Krokenveien 47) – AS, established 1985, 1 employee, NOK 1.9M in operating income, NOK -230,000 in EBITDA
- Fjellsport As Avd Skitt Fiske (Nygårdsveien 78) – AS, established 2004, 0 employees, NOK 0 in sales
- Liveterbestute Terje Suther (Rosenvolds gate 28A) – ENK, established 2018, 0 employees, NOK 0 in sales
- Widforss 1729 Norge As (Nygårdsveien 84) – AS, established 2017, 0 employees, NOK 62.7M in sales in 2024
Company Structure:
- AS: 1 company (Kroken Bigård As)
- ENK: 1 company (Liveterbestute Terje Suther)
It is particularly interesting that Widforss 1729 Norge As has a high sales growth of 21% in 2024, despite having 0 employees. This may indicate a specialized operational model or company operational improvements.
Business Geography
All companies in the hunter shop industry in Sandefjord are registered in Sandefjord. There is no activity registered in other districts or municipalities. This suggests that the industry is concentrated in the central areas of the municipality, which can be an advantage for websites looking to establish themselves near existing companies.

Business Dynamics
Bankruptcies:
- Kroken Bigård As: No bankruptcies
- Fjellsport As Avd Skitt Fiske: No bankruptcies
- Liveterbestute Terje Suther: No bankruptcies
- Widforss 1729 Norge As: No bankruptcies
Operational Conditions:
- Kroken Bigård As has a negative EBITDA margin of -11%, which indicates high operational costs relative to income.
- Widforss 1729 Norge As has a negative EBITDA margin of -4%, but a high sales growth of 21% in 2024.
- Fjellsport As Avd Skitt Fiske and Liveterbestute Terje Suther have no operational results or employees, which may indicate that they are in a dormant state or have ceased operations.
The industry has a highly uncertain operational position, with a combination of companies with both positive and negative operational results.
Outlook
Outlook for the Industry
The hunter shop industry in Sandefjord has an uncertain future, but there are some positive signals. The gradual increase in sales from 2023 to 2025 (20%) suggests a possible stabilization, even though the industry still has a low EBITDA margin. This can be a challenge for new players, but it can also be an opportunity for companies that can adapt to market demands.
For entrepreneurs considering establishing themselves in the industry, the following may be important considerations:
- Market Conditions: It is important to analyze local market conditions and competing companies.
- Operational Model: An efficient operational model can be crucial for achieving positive operational results.
- Investments: Investments in technology and marketing may be necessary to compete in a highly competitive sector.
SmartGrunder can help entrepreneurs find suitable locations in Sandefjord for this industry, based on local market conditions and operational data.
Outlook for the Business Supplier Sector
Business Supplier Sector in Sandefjord has a more stable development compared to the hunter shop industry. There are 56 companies in this sector, with a total sales of NOK 1.12 billion in 2025. This is a significantly higher value compared to the hunter shop industry, which had a total sales of NOK 62.5 million in 2025.
Comparison of companies in the business supplier sector:
| Company | Industry | Sales (NOK) | EBITDA (NOK) | Number of Employees |
|---|---|---|---|---|
| Fjellsport As | Sports Equipment Store | 858.8M | 48.9M | 170 |
| Hekta På Tur As | Sports Equipment Store | 89.9M | 12.4M | 13 |
| Neptun Båt As | Boat Equipment Store | 26.6M | 4.4M | 5 |
| Raglamyrveien 19 As | Sports Equipment Store | 2.3M | 2.1M | 0 |
| Neptun Båt Eiendom As | Boat Equipment Store | 0 | 767.0K | 0 |
The business supplier sector has a more stable development, with a sales growth of +20.8% from 2020 to 2021, and a decline of -6.6% from 2024 to 2025. This suggests a more stable sector compared to the hunter shop industry, which has a more uncertain development.



Other companies in forretningsleverandør (not in hunter shop)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Fjellsport As | sport equipment store | Klinestadmoen 1, 3241 Sandefjord | NOK 858.8M | 170 | NOK 48.9M |
| Hekta På Tur As | sport equipment store | Borgeskogen 45D, 3160 Stokke | NOK 89.9M | 13 | NOK 12.4M |
| Neptun Båt As | boat equipment store | Gjekstadveien 3, 3218 Sandefjord | NOK 26.6M | 5 | NOK 4.4M |
| Raglamyrveien 19 As | sport equipment store | Borgeskogen 45D, 3160 Stokke | NOK 2.3M | 0 | NOK 2.1M |
| Neptun Båt Eiendom As | boat equipment store | Gjekstadveien 3, 3218 Sandefjord | NOK 0 | 0 | NOK 767.0K |
| Jacmar As | boat equipment store | Bredholtveien 92, 3160 Stokke | NOK 2.0M | 0 | NOK 421.0K |
| Seaside Marina As | boat equipment store | Bøleveien 2, 3239 Sandefjord | NOK 6.5M | 1 | NOK 313.0K |
| Maritim Start As | boat equipment store | Østre Holtet vei 3, 3160 Stokke | NOK 231.0K | 0 | NOK 58.0K |
| Sandefjord Sykkelsenter As | bicycle store | Aagaards plass 2, 3211 Sandefjord | NOK 1.4M | 0 | NOK 4.0K |
| Black Mountain As | sport equipment store | Gokstadveien 18, 3216 Sandefjord | NOK 13.5M | 2 | NOK 3.0K |
| Aktivitetsboks Michalowski Mertins | sport equipment store | Bekkåsveien 10, 3228 Sandefjord | NOK 0 | 0 | NOK 0 |
| Aktivitetsboks Michalowski Mertins | sport equipment store | Bekkåsveien 10, 3228 Sandefjord | NOK 0 | 0 | NOK 0 |
| Alltidute Dalhaug | sport equipment store | Hørdalsveien 46B, 3239 Sandefjord | NOK 0 | 0 | NOK 0 |
| Alltidute Dalhaug | sport equipment store | Hørdalsveien 46B, 3239 Sandefjord | NOK 0 | 0 | NOK 0 |
| Andreassen Invest As As | sport equipment store | Signes vei 21A, 3244 Sandefjord | NOK 0 | 0 | NOK 0 |
| Be&re By Kalnozola | sport equipment store | Marumveien 41B, 3231 Sandefjord | NOK 0 | 0 | NOK 0 |
| Berg Rise To Greatness | sport equipment store | Briskeveien 22, 3158 Andebu | NOK 0 | 0 | NOK 0 |
| Betsy & Jon Trading Da | sport equipment store | Anillaveien 24, 3219 Sandefjord | NOK 0 | 0 | NOK 0 |
| Din Båt Sandefjord As | boat equipment store | Uranienborgveien 3, 3217 Sandefjord | NOK 0 | 0 | NOK 0 |
| Dykkerservice Turid Huseby | sport equipment store | Kathrineborggata 7, 3213 Sandefjord | NOK 0 | 0 | NOK 0 |
| Dykkesport As | sport equipment store | Rådhusgata 11, 3211 Sandefjord | NOK 0 | 0 | NOK 0 |
| Dykkesport As | sport equipment store | Rådhusgata 11, 3211 Sandefjord | NOK 0 | 0 | NOK 0 |
| Golf Group Norway As | sport equipment store | Sjuestokkveien 20B, 3159 Melsomvik | NOK 0 | 0 | NOK 0 |
| Johannessen Group | sport equipment store | Blåsteinveien 66, 3218 Sandefjord | NOK 0 | 0 | NOK 0 |
| Jp Yachts As | boat equipment store | Hauanveien 48, 3213 Sandefjord | NOK 0 | 0 | NOK 0 |
| Omlandia As | sport equipment store | Gokstadveien 18, 3216 Sandefjord | NOK 0 | 0 | NOK 0 |
| Pondius Capital As | sport equipment store | Borgeskogen 45D, 3160 Stokke | NOK 0 | 0 | NOK 0 |
| Pondius Operations As | sport equipment store | Borgeskogen 45D, 3160 Stokke | NOK 0 | 0 | NOK 0 |
| Prestige Sport As | sport equipment store | Søndre Kullerød 6, 3241 Sandefjord | NOK 0 | 0 | NOK 0 |
| Prestige Sport As Konkursbo | sport equipment store | Søndre Kullerød 6, 3241 Sandefjord | NOK 0 | 0 | NOK 0 |
| Priority Boating Jon Bjåen | sport equipment store | Hauanveien 13A, 3213 Sandefjord | NOK 0 | 0 | NOK 0 |
| Proshopen.golf As | sport equipment store | Ferjeveien 3A, 3222 Sandefjord | NOK 0 | 0 | NOK 0 |
| Sandefjord Paintball Arnstein Tranøy | sport equipment store | Geminiveien 22, 3213 Sandefjord | NOK 0 | 0 | NOK 0 |
| Skagerak Marine A1 As | boat equipment store | Klaras vei 43, 3244 Sandefjord | NOK 0 | 0 | NOK 0 |
| Sport 1 Sandefjord As | sport equipment store | Jernbanealleen 26, 3210 Sandefjord | NOK 0 | 9 | NOK 0 |
| Sport Outlet Sandefjord | sport equipment store | Hegnasletta 3, 3217 Sandefjord | NOK 0 | 10 | NOK 0 |
| Stream Side Service Andersen & Kristoffersen | boat equipment store | Ødegårdsveien 32, 3231 Sandefjord | NOK 0 | 0 | NOK 0 |
| Thor Arne Bjerke | sport equipment store | Åsrumveien 74, 3242 Sandefjord | NOK 0 | 0 | NOK 0 |
| Trond Sundby As | boat equipment store | Gjennestadtunet 40, 3160 Stokke | NOK 0 | 0 | NOK 0 |
| Valdes Invest | sport equipment store | Hovlandveien 7C, 3225 Sandefjord | NOK 0 | 0 | NOK 0 |
Conclusion
The hunter shop industry in Sandefjord has an uncertain future, but there are some positive signals. The gradual increase in sales from 2023 to 2025 suggests a possible stabilization, even though the industry still has a low EBITDA margin. This can be a challenge for new players, but it can also be an opportunity for companies that can adapt to market demands.
The business supplier sector in Sandefjord has a more stable development compared to the hunter shop industry, with a higher number of companies and higher sales. This can be an important consideration for entrepreneurs considering establishing themselves in Sandefjord.
SmartGrunder can help entrepreneurs find suitable locations in Sandefjord for this industry, based on local market conditions and operational data.