Industry · municipality
Hunter Shop in Sunnfjord: Industry Analysis and Outlook
A detailed overview of the industry, companies, and development in the municipality
Executive Summary
Industry Profile and Key Trends
The Hunter shop industry in Sunnfjord is a small but stable sector with two registered companies. The industry has shown variation in sales and employees over time, with a significant increase of 14.2% in 2025. Førde is the only city with activity in the industry, and it is here that the two companies operate. The industry is classified under business suppliers in a broad sense, but has a unique profile with a focus on hunting equipment and sports equipment.
Key Figures and Development
- Sales: 35.7 million NOK in 2025, with an increase of 14.2% from 2024.
- Employees: 13 in 2026, with a decrease of 27.8% from 2025.
- EBITDA: Våpenloftet As has a positive margin of 4%, while Din Sport As reports a negative EBITDA of -5%.
- Bankruptcies: No bankruptcies registered in the industry, but one of the companies has a negative operating result.
Economic Overview
Sales and Employee Development
| Year | Sales (NOK) | Change from previous year | Employees | Change from previous year |
|---|---|---|---|---|
| 2016 | 26.4M | +1.9% | 22 | -4.5% |
| 2025 | 35.7M | +14.2% | 13 | -27.8% |
Sales have grown by 14.2% in 2025, but the number of employees has decreased by 27.8% in the same year. The most stable period was between 2020 and 2021, with a sales increase of 7.1% and an employee increase of 15.8%. There is a clear challenging trend in employees after 2023, which may be due to economic pressure or changed operational models.
Companies in the Industry
Registered Companies in the Industry
- Våpenloftet As (Naustdalsvegen 1B, Førde)
- Founded: 1991-06-14
- Number of employees: 10
- EBITDA: 1.4M NOK (4% margin)
- Operating result: 1.3M NOK
- Total equity: 22.7M NOK
- Din Sport As (Storehagen 5, Førde)
- Founded: 1987-01-31
- Number of employees: 4
- EBITDA: -246.0K NOK (-5% margin)
- Operating result: -249.0K NOK
- Total equity: -293.0K NOK
Organizational Forms
- AS: 2 companies, 14 employees in total
- Average operating result per employee: 2.7M NOK
- Average EBITDA per employee: 89.3K NOK
Business Geography
Geographic Distribution
| City/Place | Number of companies | Number of employees | Sales (NOK) | EBITDA (NOK) |
|---|---|---|---|---|
| Førde | 2 | 14 | 36.1M | 1.2M |
Førde is the only city with activity in the industry. It is here that the two companies operate, and it is also here that most economic indicators are most positive. This underscores Førde's role as an important trading and business platform in the municipality.
Business Dynamism
Operational Efficiency and Bankruptcies
- Bankruptcies: No bankruptcies registered in the industry during the period 2016–2026.
- Operating Result: Våpenloftet As has a positive margin of 2%, while Din Sport As has a negative margin of -5%.
- EBITDA: Våpenloftet As has a margin of 4%, while Din Sport As has a negative margin of -5%.
The industry shows stable operational efficiency, but there is a clear difference between the two companies. Våpenloftet As has strong financing with 22.7M NOK equity, while Din Sport As has negative equity of -293.0K NOK.
Outlook
Outlook for Entrepreneurs
The industry shows potential for growth, especially in Førde where there is existing infrastructure and a customer base. The positive sales growth of 14.2% in 2025 underscores a growing market for hunting and sports equipment. However, it is important to be aware of the two companies' different financial positions. Entrepreneurs should consider establishing themselves in Førde, but also develop differentiated offerings to compete with existing companies.
Outlook for the Business Supplier Sector
Business Supplier Sector in Comparison
- Sales: The business supplier sector had 110.4M NOK in 2025, with a decrease of 14.9% from 2024.
- Employees: 80 in 2025, with a decrease of 2.4% from 2024.
- EBITDA: The most competitive companies in the sector have an EBITDA of up to 1.1M NOK.
Peer Companies in the Business Supplier Sector
| Company | Industry | Sales (NOK) | EBITDA (NOK) | Number of employees |
|---|---|---|---|---|
| Intersport Førde Erdal Sport As | Sports equipment store | 19.8M | 1.1M | 19 |
| Chatlet Sport1 Førde As | Sports equipment store | 23.5M | 803.0K | 25 |
| Døskeland Marine As | Boat equipment store | 31.6M | 596.0K | 11 |
The business supplier sector has a broader variation in the industry, but the hunter shop industry has shown better sales growth than the average in the sector. Entrepreneurs should consider combining hunting and sports equipment with other business supplier services to create a unique value.
Other companies in forretningsleverandør (not in hunter shop)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Intersport Førde Erdal Sport As | sport equipment store | Naustdalsvegen 1B, 6800 Førde | NOK 19.8M | 19 | NOK 1.1M |
| Erdal Invest As | sport equipment store | Naustdalsvegen 1B, 6800 Førde | NOK 521.0K | 0 | NOK 1.1M |
| Chatlet Sport1 Førde As | sport equipment store | Elvetorget|Naustdalsvegen 1A, 6800 Førde | NOK 23.5M | 25 | NOK 803.0K |
| Døskeland Marine As | boat equipment store | Sandevegen 269, 6973 Sande I Sunnfjord | NOK 31.6M | 11 | NOK 596.0K |
| Båt As | boat equipment store | Halbrendsøyra 6, 6800 Førde | NOK 0 | 0 | NOK 0 |
| Goosen Golf | sport equipment store | Sunnfjord Golfklubb|Bjørkelia 11, 6847 Vassenden | NOK 0 | 0 | NOK 0 |
| Menes Øystein | sport equipment store | Husetuft|Nydalsvegen 223, 6819 Førde | NOK 0 | 0 | NOK 0 |
| Solibakke Ecom | sport equipment store | Kvernafossen 4, 6973 Sande I Sunnfjord | NOK 0 | 0 | NOK 0 |
| Sport Outlet Førde | sport equipment store | Handelshuset|Storehagen 9, 6800 Førde | NOK 0 | 21 | NOK 0 |
| Stoad As | sport equipment store | Solbakken 9, 6809 Førde | NOK 0 | 0 | NOK 0 |
| Stoad As | sport equipment store | Solbakken 9, 6809 Førde | NOK 0 | 0 | NOK 0 |
| Svoen Supply | sport equipment store | Liavegen 13A, 6814 Førde | NOK 0 | 0 | NOK 0 |
| Svoen Supply | sport equipment store | Liavegen 13A, 6814 Førde | NOK 0 | 0 | NOK 0 |
| Brann Ex As | sport equipment store | Noss, 6973 Sande I Sunnfjord | NOK 0 | 0 | NOK -19.0K |
| Henden Utvikling As | sport equipment store | Årsetvegen 27, 6847 Vassenden | NOK 5.0K | 0 | NOK -1.4M |
Conclusion
The Hunter shop industry in Sunnfjord is a small but stable sector with growth potential, especially in Førde. The two existing companies have different financial positions, which provides opportunities for competitive entrepreneurs. The industry shows positive sales growth, but it is important to be aware of the economic challenges. SmartGrunder can help entrepreneurs find optimal locations and strategies to establish themselves in the industry.