The Coffee Industry in Sarpsborg: Companies, Statistics, and Outlooks

The coffee industry in Sarpsborg is a small but variable sector with 9 registered companies. In recent years, the industry has experienced a decline in both sales and number of employees, with a significant reduction in 2020 and 2025. Although some companies have good profit margins (such as Jordbærpikene Borg AS with a 15% EBITDA margin), there are also several companies with negative results or zero sales. The industry is part of the broader restaurant and café sector, which has more companies and a more stable development over time.

The coffee industry in Sarpsborg has experienced a sales decline of -5.6% from 2024 to 2025, from NOK 18.4 million to NOK 17.4 million. The number of employees has also decreased over time, with a decline of -19.2% from 2025 to 2026. In 2022, the industry had total sales of NOK 21.7 million and 38 employees. The most profitable companies have an EBITDA margin of up to 15%, while some companies (such as Kaffeforretningen AS) have negative EBITDA values. The industry has an average gross margin of 69%, which shows good cost control in the most profitable companies.

There are 9 companies registered in the coffee industry in Sarpsborg, with a mix of AS and ENK entities. The most significant companies include:

• Jordbærpikene Borg AS (14 employees, NOK 10.3 million in sales, 15% EBITDA margin)
• Kaffeforretningen AS (13 employees, NOK 7.4 million in sales, -1% EBITDA margin)
• Piccola Mery Guerrero (6 employees, 0 in sales and EBITDA)

In the last two years, several companies have emerged (such as Asbjørn M Skoglund AS and Cafe 1910 AS), but many still have 0 in sales and employees. The AS entity dominates with 3 companies, while ENK entities are less represented.

All 9 companies in the coffee industry are registered in Sarpsborg, with a focus on central areas such as:

• St. Marie gate (Kaffeforretningen AS, Piccola Mery Guerrero)
• Borg Storsenter (Jordbærpikene Borg AS)
• Skjeberg (Skjeberg Kilens Kro)
• Hafslundsøy (Årntli Mat Thorkildsen)

There are no companies registered in other municipalities within Sarpsborg Municipality, even though some companies have addresses in Skjeberg and Hafslundsøy.

The coffee industry in Sarpsborg has been marked by variations in profit results and number of employees. In 2023, Kaffeforretningen AS had a negative EBITDA of NOK -119,000, while Jordbærpikene Borg AS had a positive result of NOK 1.6 million. There are no registered bankruptcies in the industry, but several companies have 0 in sales and employees (such as Piccola Mery Guerrero and Asbjørn M Skoglund AS). This indicates that the industry has both stable and unstable companies, with a certain degree of bankruptcies in future development.

Outlook for Entrepreneurs

For entrepreneurs in the coffee industry in Sarpsborg, it is important to be aware of the recent decline in sales and number of employees. Although there are opportunities to establish themselves in central areas such as St. Marie gate and Borg Storsenter, it is necessary to carefully analyze competitors. Companies with good profit margins (such as Jordbærpikene Borg AS) can indicate what works, while companies with negative results (such as Kaffeforretningen AS) show the risks. SmartGrunder can help find suitable locations and assess market prospects before establishment.

Outlook for the Broader Industry (Restaurant/Café)

The broader restaurant and café industry in Sarpsborg has 113 companies, showing that the coffee industry is part of a larger sector. This sector had total sales of NOK 130 million in 2025, with a decline of -32.9% compared to 2024. However, the broader sector has a more stable development, with companies such as Rolgenor AS (NOK 33.2 million in sales, NOK 2.5 million EBITDA) and Restaurant Chinahuset AS (NOK 8.7 million in sales, NOK 1.5 million EBITDA). This shows that the coffee industry can be part of a larger, more stable sector, but with higher bankruptcy risk in some companies.

The coffee industry in Sarpsborg is a small but variable sector with both stable and unstable companies. In recent years, the industry has experienced a decline in sales and number of employees, but there are opportunities to establish themselves in central areas. The broader restaurant and café sector in the municipality has a more stable development, which can be an advantage for entrepreneurs. SmartGrunder can help find suitable locations and assess market prospects before establishing in this industry.