The Coffee Industry in Steinkjer: Current Status and Outlook

The coffee industry in Steinkjer is a small but dynamic sector with four registered companies in the municipality. In recent years, the industry has experienced both challenges and growth, with stabilization in the number of employees and sales growth after 2022. The four companies operate under different organizational forms, and none of them have bankruptcy registrations. Outlooks for new players appear positive, especially with sales growth and a stable workforce.

The coffee industry in Steinkjer has experienced fluctuations in sales and number of employees over time. Sales experienced a sharp decline of 39.7% from 2018 to 2019, but have since stabilized with a growth of 31.0% from 2023 to 2024. The number of employees has also been unstable, with a decline of 16.2% from 2022 to 2023, but an increase of 16.2% from 2024 to 2025. In 2025, the industry had a total of 43 employees, showing a gradual stabilization after a period of decline.

The following companies are registered in the coffee industry in Steinkjer:

1. Jordbærpikene Steinkjer As (Sjøfartsgata 4) – 22 employees, AS organization, operates with an EBITDA margin of 5%.
2. Coop Midt Norge Sa Avd 263 Obs Cafe (Sjøfartsgata 2) – 16 employees, SA organization, but with zero sales and operating income.
3. Baker'n Steinkjer Dampsaga As (Bogavegen 6) – 5 employees, AS organization, with a negative EBITDA margin of -5%.
4. Crux Cafe Hjerterknekten (Kongens gate 32) – 4 employees, STI organization, with a high EBITDA margin of 11%.

The organizational forms are distributed as AS (2 companies), SA (1 company), and STI (1 company). The most profitable companies are Crux Cafe Hjerterknekten and Jordbærpikene Steinkjer As, with high EBITDA values relative to the number of employees.

All four companies in the coffee industry in Steinkjer are registered in the municipality's main town, Steinkjer. There is no spread to other districts or areas within the municipality. The only registered area is Steinkjer, with four companies, 47 employees, and an operating income of NOK 15.8 million. There is no data on spread to other districts or areas within the municipality.

Within the coffee industry in Steinkjer, there are no bankruptcy registrations among the four companies. This is a positive indicator for the industry's stability. However, data shows that some companies face challenges, such as Baker'n Steinkjer Dampsaga As, which had a negative EBITDA of -103,000 NOK in 2024. This shows that there are variations in financial health among the companies, even though none have gone bankrupt.

Outlook for Entrepreneurs

For entrepreneurs considering starting a coffee shop in Steinkjer, data shows a positive development in sales and stabilization in the number of employees. Sales have grown by 14.7% from 2024 to 2025, and the number of employees has increased by 2.3% from 2025 to 2026. This indicates a gradual improvement in the industry. There are also opportunities to leverage the broader restaurant and coffee industry in the municipality, which has 40 companies, potentially offering opportunities for collaboration or development of new concepts.

The broader restaurant and coffee industry in Steinkjer has 40 companies, showing that the coffee industry is part of a larger sector. Sales in this sector experienced a sharp decline of 26.9% from 2021 to 2022, but have since stabilized with a growth of 8.1% from 2024 to 2025. Regarding competitors in this sector, companies such as Orion Pizzagrill As (NOK 1.8 million EBITDA) and Steinkjer Brød & Cirkus As (NOK 1.2 million EBITDA) are leading. This shows that there are opportunities to compete in a sector with both growth and variations in financial health.

The coffee industry in Steinkjer is a small but dynamic sector with four companies and stabilization in sales and number of employees. Outlooks for new players appear positive, especially with sales growth and a stable workforce. There are also opportunities to leverage the broader restaurant and coffee industry in the municipality, which has 40 companies. SmartGrunder can help entrepreneurs find suitable addresses in Steinkjer for the coffee industry, based on data and development trends.