The Café Industry in Stjørdal: Analysis of Companies, Statistics, and Outlook

The café industry in Stjørdal is a small but dynamic sector with two registered companies. Jordbærpikene Stjørdal AS is the most significant player with 16 employees and annual revenues of 8.4 million Norwegian kroner. Fjøl Cafe, a new company established in 2025, has yet to generate operational results. The industry has experienced strong fluctuations in sales and employment over time, with an 8% decline in sales in 2025 compared to 2024. One of the two companies is in bankruptcy, highlighting the industry's vulnerability. At the same time, data indicates potential opportunities in a broader restaurant and café sector within the municipality, which could provide a foundation for future development.

The café industry in Stjørdal has shown significant fluctuations in sales and employment over time. Sales increased by 472% from 2016 to 2017, but later experienced a 62% decline from 2023 to 2024. In 2025, sales amounted to 8.3 million Norwegian kroner, representing a further 8.4% decline compared to 2024. The number of employees has also been unstable, peaking at 52 employees in 2023 and declining to 15 employees in 2025. The EBITDA margin stands at 4%, indicating that the industry has a moderate level of profitability. Jordbærpikene Stjørdal AS has an EBITDA of 341,000 Norwegian kroner, while Fjøl Cafe has no operational results.

There are two companies registered in the café industry in Stjørdal:

1. Jordbærpikene Stjørdal AS (Stokmovegen 2) – AS company, established in 2008, 16 employees, not in bankruptcy. Annual revenues: 8.4 million Norwegian kroner, operational result: 59,000 Norwegian kroner, EBITDA: 341,000 Norwegian kroner.

1. Fjøl Cafe (Wessels veg 82) – AS company, established in 2025, 0 employees, not in bankruptcy. Annual revenues: 0 Norwegian kroner, operational result: 0 Norwegian kroner, EBITDA: 0 Norwegian kroner.

The AS company form is the only registered entity in the industry, with one company employing 16 people. Fjøl Cafe is a new company without operational results, which may indicate an early stage in its operational launch.

The café industry in Stjørdal is concentrated in one part of the municipality:

• Stjørdal: 1 company, 16 employees, sales of 8.4 million Norwegian kroner, operational result of 59,000 Norwegian kroner, EBITDA of 341,000 Norwegian kroner.

There is no data on distribution to other city districts or areas within the municipality. Jordbærpikene Stjørdal AS is located in the Torgkvartalet, while Fjøl Cafe is registered at Wessels veg 82. No activity is registered in other parts of the municipality.

The café industry in Stjørdal has shown significant fluctuations in operational results and number of employees over time. Jordbærpikene Stjørdal AS has been the only operational active player, while Fjøl Cafe has no operational results. A bankruptcy has been registered in the industry, although it is not specified which company is in bankruptcy. Sales have shown a 62% decline from 2023 to 2024, and the number of employees has fallen from 52 to 15 over the same period. This indicates a highly unstable industry with high risk fluctuations.

Outlook for Entrepreneurs

For entrepreneurs considering starting a café in Stjørdal, the data indicates a highly competitive but unstable industry. There are only two companies in the industry, and one of them has been in bankruptcy. This may indicate high competitive pressure and risk of operational errors. At the same time, data shows that there are potential opportunities in a broader restaurant and café sector within the municipality, which could provide a foundation for future development. Entrepreneurs should consider thoroughly analyzing competitors and developing a differentiated offering strategy to ensure competitiveness.

In the broader restaurant and café sector in Stjørdal, there are 36 companies, compared to only 2 in the café industry. Sales in the sector showed a 13.7% decline from 2016 to 2017, but later increased by 58.7% from 2021 to 2022. The number of employees has been more stable, with a 3.9% decline from 2016 to 2017 and an increase of 30.9% from 2022 to 2023. The most significant companies in the sector include Select Service Partner AS (Trondheim Airport Værnes) with sales of 239.1 million Norwegian kroner and EBITDA of 21.2 million Norwegian kroner, as well as Amore Stjørdal AS with sales of 15.3 million Norwegian kroner and EBITDA of 2.3 million Norwegian kroner. This shows that there are potential opportunities in the sector, even though the café industry is less developed.

The café industry in Stjørdal is a small but dynamic sector with two companies and a highly unstable operational economy. Jordbærpikene Stjørdal AS is the most significant player, while Fjøl Cafe is a new company without operational results. The industry has shown significant fluctuations in sales and number of employees over time, and a bankruptcy has been registered. At the same time, data indicates potential opportunities in a broader restaurant and café sector within the municipality, which could provide a foundation for future development. Entrepreneurs should consider thoroughly analyzing competitors and developing a differentiated offering strategy to ensure competitiveness.