Industry · municipality
The Café Industry in Strand: Current Situation and Future Prospects
Analysis of the economy, companies, and outlooks for the café industry in Strand municipality, with a focus on businesses, market dynamics, and comparison with the broader café and restaurant sector in the municipality.
Economic Overview
The café industry in Strand has shown dynamic development over the past few years, with both increases and decreases in revenue and number of employees. From 2020 to 2021, revenue increased by 107.6%, from 2.1 million to 4.4 million NOK, followed by weaker growth in 2022–2023. In 2024, a decline of 29.6% was recorded, but a strong increase of 59.8% in 2025. The number of employees has been more stable, increasing from 8 to 14 in 2021, followed by a decline to 10 in 2022 and stabilizing at 12 in 2026.
Table: Revenue and Employees in the Café Industry in Strand (2016–2026)
| Year | Revenue (NOK) | Number of Employees |
|---|---|---|
| 2016 | 0 | 0 |
| 2017 | 0 | 0 |
| 2018 | 0 | 0 |
| 2019 | 0 | 0 |
| 2020 | 2.1M | 8 |
| 2021 | 4.4M | 14 |
| 2022 | 4.3M | 10 |
| 2023 | 4.1M | 10 |
| 2024 | 2.9M | 10 |
| 2025 | 4.6M | 10 |
| 2026 | — | 12 |
The only company in the café sector in Strand, Kniv & Gaffel AS, has shown stable development with revenue of 10.6 million NOK in 2026 and 12 employees. This underscores a certain degree of resilience in the sector, despite being dominated by a single actor.



Companies in the Industry
The café industry in Strand is dominated by one company: Kniv & Gaffel AS, registered at Ryfylkevegen 1961 in Tau. The company was established in 2020 and has been in operation since. It is organized as an AS (limited liability company) and had 12 employees in 2026. The company has a revenue of 10.6 million NOK, with an operating profit of 650,000 NOK and an EBITDA of 770,000 NOK. This shows a relatively good financial health for the company, despite being the sole actor in the sector.
Table: Organizational Forms of Companies in the Café Industry in Strand
| Organizational Form | Number of Companies | Number of Employees | Revenue (NOK) |
|---|---|---|---|
| AS | 1 | 12 | 10.6M |
No other companies are registered in the café industry in Strand, showing a highly concentrated market structure.
Business Geography
The café industry in Strand is located in Tau, which is the only place in the municipality with activity in this industry. In Tau, one company, Kniv & Gaffel AS, is registered with 12 employees and a revenue of 10.6 million NOK. This shows that the café industry in Strand is highly localized, with a single actor dominating the market.
Table: Business Activity per District in Strand
| District | Number of Companies | Number of Employees | Revenue (NOK) |
|---|---|---|---|
| Tau | 1 | 12 | 10.6M |
There is no activity in other districts in Strand, emphasizing the geographical concentration of the café industry in the municipality.

Business Dynamics
The café industry in Strand has been relatively stable over the past few years, with a single actor dominating the market. There are no registered bankruptcies in the sector, showing a certain degree of resilience. However, data from nearly 20 companies in the broader café and restaurant sector in Strand shows variations in financial health. For example, companies such as Pizzabakeren Tau and Thai Take Away Napason Prasert have recorded negative EBITDA values, while companies such as Ryfylke Bakeri & Konditori AS have a high revenue of 13.1 million NOK and an EBITDA of 1.3 million NOK.
Table: Selected Companies in the Broader Café and Restaurant Sector in Strand
| Company Name | Revenue (NOK) | EBITDA (NOK) | Number of Employees |
|---|---|---|---|
| Ryfylke Bakeri & Konditori AS | 13.1M | 1.3M | 13 |
| Pizzabakeren Tau | 7.0M | 583.0K | 5 |
| Thai Take Away Napason Prasert | 1.9M | -157.0K | 19 |
| Pizzabakeren Jørpeland | 12.1M | 55.1K | 21 |
| Chen As | 9.8M | 1.5M | 9 |
This shows that there are both strong and weak actors in the broader sector, which can affect competition and opportunities for new companies in the café industry in Strand.
Outlook
Outlook for the Café Industry in Strand
The café industry in Strand shows a mix of stability and uncertainty. With one company dominating the market, there is a certain degree of resilience, but also limited competitiveness. In recent years, there has been strong growth in revenue from 2020 to 2021, followed by a decline in 2024 and an increase in 2025. This may indicate fluctuating market development that can affect future investments and development in the sector.
For entrepreneurs considering establishing themselves in the café industry in Strand, there are both opportunities and challenges. The single actor in the sector may provide opportunities for collaboration or specialization, but it may also be a challenge to compete with a dominant actor. It is also important to consider the broader sector, where there are both strong and weak companies that can affect the market.
SmartGrunder can help entrepreneurs find suitable locations and develop strategies that adapt to both the local and broader market dynamics in Strand.
Outlook for the Broader Café and Restaurant Sector
Outlook for the Broader Café and Restaurant Sector in Strand
The broader café and restaurant sector in Strand shows a more stable development compared to the single café industry. From 2016 to 2025, revenue has grown from 24.2 million to 48.9 million NOK, with an average annual growth of about 8%. The number of employees has also grown from 82 to 160, showing a strong labor market entry in the sector.
Table: Revenue and Employees in the Broader Café and Restaurant Sector in Strand (2016–2025)
| Year | Revenue (NOK) | Number of Employees |
|---|---|---|
| 2016 | 24.2M | 82 |
| 2017 | 30.7M | 110 |
| 2018 | 31.0M | 114 |
| 2019 | 36.6M | 104 |
| 2020 | 39.6M | 123 |
| 2021 | 42.8M | 188 |
| 2022 | 47.3M | 172 |
| 2023 | 48.3M | 153 |
| 2024 | 40.9M | 158 |
| 2025 | 48.9M | 160 |
This development shows that the broader sector has a more stable and growth-oriented dynamic compared to the single café industry. This can provide entrepreneurs with opportunities to establish themselves in a more competitive and stable market structure, although it also involves strong competition from existing companies.



Other companies in restaurant / kafé (not in cafe)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Chen As | burger restaurant | Rådhusgaten 18, 4100 Jørpeland | NOK 9.8M | 9 | NOK 1.5M |
| Ryfylke Bakeri & Konditori As | restaurant | Nedre Barkvedvegen 54, 4100 Jørpeland | NOK 13.1M | 13 | NOK 1.3M |
| Tau Pizza Kafe As | restaurant | Ryfylkevegen 1986, 4120 Tau | NOK 7.0M | 5 | NOK 583.0K |
| Pizzabakeren Jørpeland | pizza delivery / takeaway | Rådhusgaten 26, 4100 Jørpeland | NOK 12.1M | 21 | NOK 55.1K |
| Pizzabakeren Tau | pizza delivery / takeaway | Ryfylkevegen 1982, 4120 Tau | NOK 1.3M | 24 | NOK 5.8K |
| Babben As | restaurant | Kjørebergvegen 14, 4104 Jørpeland | NOK 0 | 0 | NOK 0 |
| Eide Solutions | restaurant | Heggheimsvegen 194, 4121 Tau | NOK 0 | 0 | NOK 0 |
| Era Pub & Restaurant As | restaurant | Linneavegen 13, 4104 Jørpeland | NOK 0 | 0 | NOK 0 |
| Is Paradiset As | restaurant | Obstfeldervegen 3, 4100 Jørpeland | NOK 0 | 10 | NOK 0 |
| Isbarene As | restaurant | c/o June Kristine Dahlskaas|Syrinringen 20, 4104 Jørpeland | NOK 0 | 0 | NOK 0 |
| Isbarene As | restaurant | c/o June Kristine Dahlskaas|Syrinringen 20, 4104 Jørpeland | NOK 0 | 0 | NOK 0 |
| K&v Holding As Konkursbo | restaurant | Velandsvegen 177, 4121 Tau | NOK 0 | 0 | NOK 0 |
| Kebabluxe As | restaurant | Kornblomstvegen 1B, 4103 Jørpeland | NOK 0 | 7 | NOK 0 |
| Meat & Eat As | restaurant | Torgvegen 2, 4120 Tau | NOK 0 | 0 | NOK 0 |
| Meat & Eat As Konkursbo | restaurant | Torgvegen 2, 4120 Tau | NOK 0 | 0 | NOK 0 |
| Mobi Snack Bar Da | restaurant | Barkved, 4100 Jørpeland | NOK 0 | 0 | NOK 0 |
| Strand Kulturkafé As | restaurant | Nedre Barkvedvegen 54, 4100 Jørpeland | NOK 0 | 0 | NOK 0 |
| Tafilo As | asian restaurant | Rådhusgaten 22, 4100 Jørpeland | NOK 0 | 8 | NOK 0 |
| Thai Take Away Napason Prasert | asian restaurant | Fiskåvegen 669, 4121 Tau | NOK 0 | 0 | NOK 0 |
| Vivendo As | restaurant | Torgvegen 2, 4120 Tau | NOK 0 | 20 | NOK 0 |
| Skjeggebust As | restaurant | Ryfylkevegen 1952, 4120 Tau | NOK 1.9M | 19 | NOK -157.0K |
| Chihiro As | restaurant | Rådhusgaten 26, 4100 Jørpeland | NOK 380.0K | 9 | NOK -213.0K |
Conclusion
The café industry in Strand is a highly concentrated sector with one company dominating the market. This provides a certain degree of resilience, but also limited competitiveness. In recent years, there has been a mix of increases and decreases in revenue and number of employees, which may indicate fluctuating market development. For entrepreneurs considering establishing themselves in the sector, there are both opportunities and challenges, especially in light of the broader café and restaurant sector in Strand, which shows a more stable and growth-oriented dynamic.
SmartGrunder can help entrepreneurs find suitable locations and develop strategies that adapt to both the local and broader market dynamics in Strand. This can give entrepreneurs an advantage in a sector that has both potential and challenges.