Industry · municipality
The Café Industry in Gjøvik: Current Status and Future Prospects
A Detailed Analysis of Companies, Economics, and Development Trends
Executive Summary
Overview of the Café Industry in Gjøvik
The café industry in Gjøvik is a small but growing sector with a single company: Espresso House Norge As. This company has shown significant growth in employees (from 0 in 2021 to 17 in 2026) and sales revenue (from 3.5 million NOK in 2021 to 9.1 million NOK in 2025). The industry is part of the broader restaurant/café sector in the municipality, which has a total of 63 companies, but the café industry is a small part of this. This provides opportunities for differentiation and specialization in the café sector, especially in a municipality with a strong tourism industry and cultural attractions.
Economic Overview
Sales Development (2016–2025):
- 2021: 3.5 million NOK
- 2022: 7.8 million NOK (+125.6 %)
- 2023: 8.6 million NOK (+11.0 %)
- 2024: 8.3 million NOK (-4.4 %)
- 2025: 9.1 million NOK (+9.6 %)
Employee Development (2016–2026):
- 2021: 7 employees
- 2022: 16 employees (+128.6 %)
- 2023: 15 employees (-6.2 %)
- 2024: 12 employees (-20.0 %)
- 2025: 13 employees (+8.3 %)
- 2026: 17 employees (+30.8 %)
The café industry has shown strong growth after 2021, with an average annual sales growth of 3%. The EBITDA margin is at 4%, and the company has a high average sales per employee (630,300 NOK). This indicates efficient operations and good customer trust.
Companies in the Industry
There is 1 company in the café industry in Gjøvik:
| Company | Organizational Form | Founded | Number of Employees | EBITDA | Sales |
|---|---|---|---|---|---|
| Espresso House Norge As | AS | 2021-05-01 | 16 | NOK 436,4K | NOK 8,7M |
Organizational Form Statistics:
- AS: 1 company, 16 employees, NOK 8.7M in sales, NOK 436,4K in EBITDA.
Espresso House is the only company in the industry and has shown stable growth since 2021. The company is registered in Gjøvik and has no bankruptcy filings.
Business Geography
The café industry in Gjøvik is concentrated in Gjøvik:
| Location | Number of Companies | Number of Employees | Sales |
|---|---|---|---|
| Gjøvik | 1 | 16 | NOK 8,7M |
There are no other districts in the municipality with activity in the café industry. Espresso House is located at Jernbanesvingen 6, Gjøvik. This indicates that the café industry is a small but important part of Gjøvik's downtown business environment.
Business Dynamics
Bankruptcies and Operational Safety:
- No bankruptcies are registered in the café industry in Gjøvik. Espresso House is still in operation and has shown stable growth in both employees and sales.
Operational Results:
- EBITDA: NOK 436,4K (4% of sales)
- Average sales per employee: NOK 630,3K
- Average EBITDA per employee: NOK 31,4K
This indicates efficient operations and good customer trust. The company also has a high average gross profit margin (4439%), which indicates low costs relative to sales.
Outlook
Outlook for Entrepreneurs
The café industry in Gjøvik shows stable growth trends and good operational safety. With a single company in the industry, it is possible to establish oneself in a competitive position, especially if one can adapt to local needs and cultural trends. Gjøvik's tourism industry and cultural attractions (such as Gjøviksbrua and Gjøvikvannet) can provide opportunities to attract tourists and local customers.
Recommendations for Entrepreneurs:
- Focus on quality and unique offerings (e.g., coffee and cake restaurant)
- Develop a strong online presence to reach tourists
- Collaborate with local websites and tourist organizations
SmartGrunder can help entrepreneurs find suitable locations and develop business plans for cafés in Gjøvik.
Outlook for the Broader Restaurant/Café Sector
Parent Sector (Restaurant/Café):
- Number of Companies: 63
- Sales (2025): NOK 125.8M
- Employees (2026): 627
- Sales Growth (2024–2025): -10.9 %
Peer Companies in the Parent Sector (Top 5 by EBITDA):
| Company | EBITDA | Sales | Number of Employees |
|---|---|---|---|
| Salt & Pepper Gjøvik As | NOK 1.8M | NOK 14.9M | 43 |
| Gjøvik Pizza As | NOK 1.1M | NOK 15.4M | 54 |
| Heim Gjøvik As | NOK 1.1M | NOK 16.3M | 82 |
| Multi Way As | NOK 2.4M | NOK 12.0M | 17 |
| San Marino Pizza As | NOK 1.4M | NOK 15.1M | 14 |
Conclusion:
- The broader restaurant/café sector has a larger number of companies and higher sales than the café industry, but with a lower EBITDA margin (average 1.5%). This indicates that the café industry has potential to compete on quality and unique offerings, while the broader sector has higher operating costs.
- The café industry can therefore be a lucrative entry point for entrepreneurs looking to establish themselves in a competitive position.
Other companies in restaurant / kafé (not in coffeehouse)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Multi Way As | restaurant | Sivesindvegen 1, 2827 Hunndalen | NOK 12.0M | 17 | NOK 2.4M |
| Salt & Pepper Gjøvik As | restaurant | Bakkegata 4, 2815 Gjøvik | NOK 14.9M | 43 | NOK 1.8M |
| San Marino Pizza As | restaurant | Strandgata 17A, 2815 Gjøvik | NOK 15.1M | 14 | NOK 1.4M |
| Gjøvik Pizza As | restaurant | Parkgata 8B, 2821 Gjøvik | NOK 15.4M | 54 | NOK 1.1M |
| Heim Gjøvik As | restaurant | Hunnsvegen 1, 2821 Gjøvik | NOK 16.3M | 82 | NOK 1.1M |
| Heritage 4 As | restaurant | Kauffeldts plass 3, 2815 Gjøvik | NOK 14.7M | 20 | NOK 683.0K |
| Little Eataly Cc Gjøvik Avd 1603 | restaurant | Jernbanesvingen 6, 2821 Gjøvik | NOK 11.3M | 10 | NOK 545.8K |
| Poco Loco As | restaurant | Strandgata 23, 2821 Gjøvik | NOK 3.9M | 4 | NOK 509.0K |
| Indian Dining As | restaurant | Øvre Torvgate 9, 2815 Gjøvik | NOK 4.9M | 0 | NOK 417.0K |
| Havna Restaurantdrift As | restaurant | Bryggevegen 2, 2821 Gjøvik | NOK 3.0K | 0 | NOK 22.0K |
| As Hverdag M.m. | restaurant | Mimes veg 3, 2817 Gjøvik | NOK 0 | 4 | NOK 0 |
| Augustas Kafe Da | restaurant | Industrigaten 3, 2815 Gjøvik | NOK 0 | 0 | NOK 0 |
| B&m Wajs As | restaurant | Småvegen 1, 2827 Hunndalen | NOK 0 | 9 | NOK 0 |
| Boqueria De Grace As | restaurant | Øvre Torvgate 26, 2815 Gjøvik | NOK 0 | 9 | NOK 0 |
| Brygga Gjøvik As | restaurant | Bryggevegen 2, 2821 Gjøvik | NOK 0 | 26 | NOK 0 |
| Dals Grill As | restaurant | Snertingdalsvegen 1748, 2838 | NOK 0 | 0 | NOK 0 |
| Delight Tandoori As | sushi restaurant | Hunnsvegen 7, 2821 Gjøvik | NOK 0 | 0 | NOK 0 |
| Delight Tandoori As Tvangsavviklingsbo | restaurant | Hunnsvegen 7, 2821 Gjøvik | NOK 0 | 0 | NOK 0 |
| Dnt Osbakken Kafe | cafe | Skumsjøvegen 590, 2827 Hunndalen | NOK 0 | 7 | NOK 0 |
| Dp Gjøvik | pizza delivery / takeaway | Strandgata 3, 2815 Gjøvik | NOK 0 | 14 | NOK 0 |
| Dp Innlandet As | pizza delivery / takeaway | c/o Khuay Dang|Ludvig Skattums gate 13, 2819 Gjøvik | NOK 0 | 0 | NOK 0 |
| Eiktunet Kafe | cafe | Øverbyvegen 110, 2819 Gjøvik | NOK 0 | 7 | NOK 0 |
| Fabrikken Kafe As | restaurant | Snertingdalsvegen 1726, 2838 | NOK 0 | 0 | NOK 0 |
| Fahlstrøm Bar & Grill As | restaurant | Fahlstrøms plass 1, 2815 Gjøvik | NOK 0 | 36 | NOK 0 |
| Fauno As | restaurant | Haralds gate 8, 2815 Gjøvik | NOK 0 | 44 | NOK 0 |
| Food Heaven As | restaurant | Storgata 5, 2815 Gjøvik | NOK 0 | 0 | NOK 0 |
| Gateria As | restaurant | Raufossvegen 219, 2827 Hunndalen | NOK 0 | 8 | NOK 0 |
| Gjøvik Kafe Og Catering As Konkursbo | cafe | Tordenskjolds gate 1, 2821 Gjøvik | NOK 0 | 0 | NOK 0 |
| Hemkosli As | asian restaurant | Birivegen 56, 2836 | NOK 0 | 4 | NOK 0 |
| Hygge Gjøvik As | restaurant | Storgata 3, 2815 Gjøvik | NOK 0 | 36 | NOK 0 |
| Ichi Uchu As | restaurant | Vestre Totenveg 431, 2817 Gjøvik | NOK 0 | 0 | NOK 0 |
| Jako Sushi As | sushi restaurant | Jernbanegata 5, 2821 Gjøvik | NOK 0 | 44 | NOK 0 |
| Jozef Zombori | restaurant | c/o JOZEF ZOMBORI|Nygardsbakken 15, 2827 Hunndalen | NOK 0 | 0 | NOK 0 |
| Jozef Zombori | restaurant | Nygardsbakken 15, 2827 Hunndalen | NOK 0 | 0 | NOK 0 |
| K&r Servering As | restaurant | Jernbanesvingen 6, 2821 Gjøvik | NOK 0 | 13 | NOK 0 |
| Kjøkken Og Kaffe Avd 1370 Cc Gjøvik | cafe | CC Gjøvik|Jernbanesvingen 6, 2821 | NOK 0 | 16 | NOK 0 |
| Kontoret Vinbar As | restaurant | c/o Bjørlo|Bondelikroken 6, 2816 Gjøvik | NOK 0 | 8 | NOK 0 |
| Krus | restaurant | Teknologivegen 26, 2815 Gjøvik | NOK 0 | 0 | NOK 0 |
| Kruttsterk As | restaurant | Krutt espressobar|Jernbanesvingen 6, 2821 Gjøvik | NOK 0 | 11 | NOK 0 |
| Kråkejordet Kiosk Og Gatekjøkken Da | restaurant | Prost Bloms gate 28, 2819 Gjøvik | NOK 0 | 0 | NOK 0 |
Conclusion
The café industry in Gjøvik is a small but growing sector with good operational safety and potential for further development. With a single company in the industry, it is possible to establish oneself in a competitive position, especially if one can adapt to local needs and cultural trends. Gjøvik's tourism industry and cultural attractions can provide opportunities to attract tourists and local customers.
Recommendations for Entrepreneurs:
- Focus on quality and unique offerings (e.g., coffee and cake restaurant)
- Develop a strong online presence to reach tourists
- Collaborate with local websites and tourist organizations
SmartGrunder can help entrepreneurs find suitable locations and develop business plans for cafés in Gjøvik.