Kjøttbutikkbransjen i Ringsaker: En Analyse av Selskaper, Statistikk og Utsikter

Meat store activity in Ringsaker is concentrated in a single company, Spekeboden As, located in Moelv. Despite fluctuations in sales and employment over the past decade, the industry has shown resilience, with stable financial metrics such as a 21% EBITDA margin and 50% gross margin. The broader tjenester (services) industry in Ringsaker has grown significantly, with 68 companies and a 7.7% year-over-year employee increase in 2026. Founders considering entry into the meat store sector should note the small scale of the industry but also the potential for niche positioning within the larger services ecosystem.

Sales Development (2016–2024):

• Peak in 2018 (NOK 14.2M) followed by a decline to NOK 12.3M in 2024
• Recovery in 2022–2023 (NOK 12.9M → NOK 13.2M)
• Year-over-Year Change: +5.1% (2016→2017) to -6.5% (2023→2024)

Employee Trends (2016–2026):

• Stable at 6 employees (2016–2019), then dropped to 3 in 2025
• Year-over-Year Change: -40.0% (2024→2025)

Key Financial Metrics (2024):

• EBITDA: NOK 2.3M (21% margin)
• Gross Profit: NOK 5.2M (50% margin)
• Operating Profit: NOK 2.1M (19% margin)

Spekeboden As (Storgata 46A, Moelv):

• Organisation Form: AS (founded 1994)
• Employees: 3
• Financials (2024):
• Sales Revenue: NOK 10.3M
• EBITDA: NOK 2.3M
• Total Equity: NOK 11.8M
• Total Debt: NOK 1.9M
• Bankruptcy Status: Not bankrupt

Organisation Form Statistics:

• 100% of companies are structured as AS (limited liability company)

Activity Concentration:

• Moelv is the only city with meat store activity in Ringsaker

Key Metrics for Moelv (2024):

Bankruptcy Statistics:

• No bankruptcies reported in the meat store industry in Ringsaker (2016–2026)

Employee Volatility:

• Sharp decline from 6 to 3 employees between 2024–2025 (-40.0%)
• Slight recovery in 2026 (3 employees)

Stability Factors:

• Single company (Spekeboden As) has maintained operations since 1994
• Strong financial metrics (21% EBITDA margin, 50% gross margin)

Utsikt for Gründere

The meat store industry in Ringsaker presents both challenges and opportunities:

• Challenges:
• Small scale (only 1 company)
• Employee volatility (drop from 6 to 3 between 2024–2025)
• Opportunities:
• Stable financial performance (21% EBITDA margin)
• Niche positioning within the larger tjenester (services) sector

Considerations for Founders:

• Potential for collaboration with nearby supermarkets (e.g., Kiwi, Spar) listed in the parent industry
• SmartGrunder can help identify suitable addresses in Ringsaker for new meat store ventures

Utsikt for Overordnet Næring (tjenester)

Parent Industry Comparison:

• tjenester (services) has 68 companies vs. 1 meat store company
• Sales Growth: 7.7% increase in employees (2025→2026) vs. -40.0% drop in meat store employees (2024→2025)
• Sales Volume: NOK 1.1B (2025) vs. NOK 12.3M for meat stores

Peer Companies in tjenester (Top 5 by EBITDA):

The meat store industry in Ringsaker is characterized by stability and niche positioning, with Spekeboden As as the sole operator. While the sector has faced employee volatility and declining sales in recent years, its strong financial metrics (21% EBITDA margin) suggest resilience. Founders should consider the broader tjenester (services) ecosystem, which includes 68 companies and growing, for potential synergies. SmartGrunder can assist in identifying optimal locations within Ringsaker for new ventures, leveraging the municipality's existing infrastructure and market dynamics.