Industry · municipality
The Clothing Store Industry in Elverum: Current Status and Future Outlook
A detailed analysis of the clothing store industry in Elverum, with a focus on companies, statistics, and opportunities for entrepreneurs and local decision-makers in the municipality.
Executive Summary
The clothing store industry in Elverum is an important part of the municipality's local economy, with 26 registered companies in 2025. However, the industry has been marked by a decline in both sales and number of employees over the past few years, with a significant drop of 42.8% in sales in 2025 compared to 2024. There has also been one bankruptcy in the industry, namely Nesten Ny Elverum As, which indicates a certain degree of instability in the sector. Nevertheless, there are several well-established companies such as H&M, Lindex, and Match that have been present in the municipality for decades, indicating a certain level of stability in the most successful businesses.
Economic Overview
Sales and employee development
- Sales: The industry had total sales of NOK 68.1 million in 2025, a decline of 42.8% compared to 2024. This decline is one of the most significant in the entire period, following a series of declining trends since 2016.
- Employees: The number of employees in the industry has varied between 93 and 169 over the years, with a decline of 4.3% from 2025 to 2026. This development shows a gradual reduction in workforce in the sector.
Development over time
Sales have been declining in most years, with only a short increase in 2021. Employees have also been declining, with a significant reduction in 2020 and 2021 due to the pandemic, and a gradual recovery since then.
Companies in the Industry
Registered companies in the industry
In Elverum, there are 26 companies in the clothing store industry, but only 16 of these are listed in detail in the data. The most well-known companies include:
- H&M Hennes & Mauritz As Avd 837 Elverum (12 employees)
- Madame Chic As (10 employees)
- Match Elverum Avd 311 (10 employees)
- Lindex As Avd Elverum (9 employees)
- Kappahl As Avd 304 Elverum (8 employees)
Organizational forms
Most companies in the industry are organized as AS, with 13 companies and 102 employees. There are also some companies organized as ENK (sole proprietorships), but these typically have fewer employees or no activity.
Bankruptcy and instability
There has been one bankruptcy in the industry: Nesten Ny Elverum As, which had 0 employees and 0 sales in 2025. This indicates a certain degree of instability in the sector, particularly for smaller companies.
Business Geography
Distribution of business in the municipality
All registered companies in the clothing store industry in Elverum are located in the Elverum city center, with 13 companies and 102 employees. No activity is registered in other city districts or villages in the municipality.
Center-based business
Clothing stores in Elverum are primarily located in the city center, especially in areas such as Torggata, Kremmertorget, and Kirkevegen. This shows a clear trend to focus on central locations with high traffic and customer access.
Business Dynamics
Bankruptcy and instability
There has been one bankruptcy in the industry in 2025: Nesten Ny Elverum As, which had 0 employees and 0 sales. This shows that there is a certain degree of instability in the sector, particularly for smaller companies.
Sales development
Sales in the industry have been declining over the past few years, with a significant reduction of 42.8% in 2025 compared to 2024. This may be due to several factors, such as increasing bankruptcies, declining customers, and changes in consumer preferences.
Employee development
The number of employees has also been declining, with a reduction from 114 in 2024 to 93 in 2025. This shows that the industry has been marked by a gradual reduction in workforce over time.
Outlook
Challenges for entrepreneurs
For entrepreneurs considering starting a clothing store in Elverum, it is important to be aware of the recent years of decline in sales and number of employees. There is also a certain degree of instability in the sector, as shown by the bankruptcy of Nesten Ny Elverum As.
Opportunities
Nevertheless, there are opportunities in Elverum, especially due to the center-based business and existing infrastructure. Entrepreneurs should also consider analyzing competitors and finding a unique positioning in the market.
Advice
SmartGrunder can help entrepreneurs find suitable locations in Elverum for clothing stores, based on data and market analysis.
Outlook for the Broader Sector
Comparison with broader sector
The clothing store industry is part of the broader sector creative, arts, and entertainment activities, which has 39 companies in Elverum. This shows that the clothing store industry is a smaller part of the broader sector, but still an important part of it.
Sales and employees in the broader sector
- Sales: The broader sector had total sales of NOK 70.2 million in 2025, a decline of 42.4% compared to 2024.
- Employees: The number of employees in the broader sector has also been declining, with a reduction from 130 in 2024 to 122 in 2025.
Peer companies
In the broader sector, we find companies such as:
- Brukte Kontormøbler As (NOK 1.4 million in sales, 1 employee)
- Rosen Eiendom As (NOK 739,000 in sales, 0 employees)
- Euro Sko Amfi Elverum (NOK 0 in sales, 7 employees)
These companies show a certain degree of variation in sales and number of employees, and can give entrepreneurs a better understanding of the market.
Other companies in kreative, kunst og underholdningsaktiviteter (not in clothing store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Brukte Kontormøbler As | second-hand goods store | Svartbekkvegen 50, 2406 Elverum | NOK 1.4M | 1 | NOK 136.0K |
| Rosen Eiendom As | second-hand goods store | Bruksvegen 2, 2406 Elverum | NOK 739.0K | 0 | NOK 101.0K |
| Euro Sko Amfi Elverum | footwear store | Torggata 3, 2408 Elverum | NOK 0 | 7 | NOK 0 |
| Euro Sko Kremmertorget Elverum | footwear store | Kremmertorget Kjøpesenter|Kirkevegen 6, 2414 Elverum | NOK 0 | 7 | NOK 0 |
| Halberg Kjøp&salg | second-hand goods store | Ørbekkvegen 311, 2428 Søre Osen | NOK 0 | 0 | NOK 0 |
| Husfliden Elverum | knit store | Storgata 5, 2408 Elverum | NOK 0 | 8 | NOK 0 |
| Inanna Store Rojdan Sheikh Damar | knit store | St. Olavs gate 3, 2414 Elverum | NOK 0 | 0 | NOK 0 |
| Ingalinn Stien | second-hand goods store | Vestsivegen 1626, 2406 Elverum | NOK 0 | 0 | NOK 0 |
| Ingalinn Stien | second-hand goods store | Vestsivegen 1626, 2406 Elverum | NOK 0 | 0 | NOK 0 |
| Nøstefruene As | knit store | Storgata 15, 2408 Elverum | NOK 0 | 5 | NOK 0 |
| Syljeset's Antikk Ovn | second-hand goods store | Strandbygdvegen 638, 2411 Elverum | NOK 0 | 0 | NOK 0 |
| Éndre As | footwear store | Nils Gotlands veg 9, 2407 Elverum | NOK 0 | 0 | NOK 0 |
| Sanzi As | knit store | St. Olavs gate 10, 2414 Elverum | NOK 135.0K | 0 | NOK -215.0K |
Conclusion
The clothing store industry in Elverum has been marked by a decline in sales and number of employees over the past few years, with a significant reduction in 2025. There has also been one bankruptcy in the industry, which shows a certain degree of instability. Nevertheless, there are opportunities in Elverum, especially due to the center-based business and existing infrastructure. Entrepreneurs should consider analyzing competitors and finding a unique positioning in the market, and SmartGrunder can help find suitable locations in the municipality.