Industry · municipality
The Clothing Store Industry in Færder: Current Status and Outlook
Analysis of Companies, Economic Trends, and Development Opportunities in Færder for the Clothing Store Industry
Executive Summary
The clothing store industry in Færder has a complex structure with both stable businesses and challenges. In 2025, there are 23 companies registered in the industry, but only 16 of these have reported activities. One bankruptcy has been registered in the industry, and there is a clear variation in the financial health of the businesses. The industry is part of the broader creative, arts, and entertainment activities sector, which has a more stable development over time.
Economic Overview
Economic Trends
Sales: Sales in the industry have grown from 14.5 million NOK in 2016 to a peak of 26.9 million NOK in 2024, before declining to 24.7 million NOK in 2025. The most significant increase was recorded in 2020 (61.1%), while there has been a decline of 8.4% from 2024 to 2025.
Employees: The number of employees has varied between 25 and 34 over the years, with a decline from 34 to 25 employees from 2023 to 2026. The most significant increase was recorded in 2022 (13.8%), while there has been a decline of 13.8% from 2025 to 2026.
Companies in the Industry
There are 16 businesses registered in the industry in Færder, with the following organizational forms:
- AS (Anonyme selskaper): 6 companies, 25 employees, total operating income of 24.9 million NOK.
Key businesses:
- Selma Oline As (Ørsnesalleen 31, Nøtterøy): 6 employees, operating income of 4.5 million NOK, EBITDA of 432,000 NOK.
- Norsk Uniform As (Ramdalveien 6A, Nøtterøy): 3 employees, operating income of 7.7 million NOK, EBITDA of 196,000 NOK.
- Yoga Vital As (Stauperveien 47, Tjøme): 1 employee, operating income of 585,000 NOK, EBITDA of 7,000 NOK.
New businesses: Several ENK (Sole proprietorships) have been registered in 2023 and 2024, but these have no reported sales or operating income.
Business Geography
Geographic Distribution
Clothing store businesses are distributed across the following locations in Færder:
- Nøtterøy: 3 businesses, 14 employees, total operating income of 15.1 million NOK. The EBITDA margin is 4%.
- Tjøme: 2 businesses, 6 employees, total operating income of 3.7 million NOK. The EBITDA margin is 2%.
- Duken: 1 business, 5 employees, total operating income of 6.1 million NOK. The EBITDA margin is -5% (loss of 339,000 NOK).
Conclusion: Nøtterøy is the most active area, while Duken has a very low EBITDA margin and potential challenges.
Business Dynamics
Bankruptcy: One business, Sirocco As (Smidsrødveien 7B, Nøtterøy), is registered as bankrupt, with operating income of 4.9 million NOK and EBITDA of 91,000 NOK. This is a unique bankruptcy case in the industry.
Financial Health: There is a large variation in the financial health of the businesses. For example:
- Norsk Uniform As has an EBITDA margin of 2%.
- Frøiland As (Dukenveien 17, Duken) has a negative EBITDA margin of -5%.
- Yoga Vital As (Stauperveien 47, Tjøme) has an EBITDA margin of 1%.
Conclusion: The industry has both stable businesses and challenges, with some businesses experiencing losses and bankruptcy.
Outlook
Outlook for Entrepreneurs
For entrepreneurs in the clothing store industry in Færder, there are both opportunities and challenges:
Opportunities:
- Nøtterøy has a high consumption level and more businesses, which can provide opportunities for collaboration and market share.
- Stable sales: Sales have grown in periods, especially in 2020 and 2022, showing potential market opportunities.
Challenges:
- Bankruptcy: One bankruptcy in the industry can be a signal of economic risks.
- Competitiveness: The need to differentiate from existing businesses, such as Selma Oline As and Norsk Uniform As.
Recommendation: Entrepreneurs should consider focusing on Nøtterøy, where there is a higher concentration of businesses, and simultaneously develop a unique value proposition to compete effectively.
Outlook for the Broader Sector
The broader sector creative, arts, and entertainment activities has a more stable development compared to the clothing store industry:
- Sales: Have grown from 23.2 million NOK in 2016 to a peak of 57.7 million NOK in 2023, before declining to 24.7 million NOK in 2025.
- Employees: Have grown from 51 to 61 employees in 2023, before declining to 32 employees in 2026.
Peer businesses:
- Garnpiken As (Korsholmveien 27, Tjøme): 3 employees, no sales or EBITDA.
- Teie Sko As (Ørsnesalleen 31, Nøtterøy): 0 employees, no sales or EBITDA.
- Beppi Holding As (Ulvåsveien 2, Skallestad): 0 employees, EBITDA of -47,000 NOK.
Conclusion: The broader sector has a higher degree of stability, but there are also several businesses with low or negative financial health.
Other companies in kreative, kunst og underholdningsaktiviteter (not in clothing store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Anettes Hobbygleder Sørensen | knit store | Smidsrødveien 10B, 3120 Nøtterøy | NOK 0 | 4 | NOK 0 |
| Billy Hans Jan Øhre | second-hand goods store | Lundheimveien 3, 3120 Nøtterøy | NOK 0 | 0 | NOK 0 |
| Garnpiken As | knit store | Korsholmveien 27, 3145 Tjøme | NOK 0 | 3 | NOK 0 |
| Monica Johnsen | second-hand goods store | Holmsbrekkene 25, 3140 Nøtterøy | NOK 0 | 0 | NOK 0 |
| Møbler Huset Banys | second-hand goods store | Bjørnebuveien 21A, 3132 Husøysund | NOK 0 | 0 | NOK 0 |
| Mølleloftet Silje Sandberg | knit store | Mølleveien 33, 3140 Nøtterøy | NOK 0 | 0 | NOK 0 |
| Nilsen Samle, Salg Og Invest | second-hand goods store | Hårkollveien 22, 3138 Skallestad | NOK 0 | 0 | NOK 0 |
| Riis Retro Møbelarkivet | second-hand goods store | Øvre Smidsrødvei 71, 3120 Nøtterøy | NOK 0 | 0 | NOK 0 |
| Riis Retro Møbelarkivet | second-hand goods store | Øvre Smidsrødvei 71, 3120 Nøtterøy | NOK 0 | 0 | NOK 0 |
| Sigrid Jacobsen Vintage Hygge Shop | second-hand goods store | Tenvikveien 51B, 3140 Nøtterøy | NOK 0 | 0 | NOK 0 |
| Teie Sko As | footwear store | Ørsnesalleen 31, 3120 Nøtterøy | NOK 0 | 0 | NOK 0 |
| Terje Bjerga | second-hand goods store | Jørestrandveien 1, 3148 Hvasser | NOK 0 | 0 | NOK 0 |
| Beppi Holding As | footwear store | Ulvåsveien 2, 3138 Skallestad | NOK 0 | 0 | NOK -47.0K |
Conclusion
The clothing store industry in Færder has both opportunities and challenges. With a high concentration of businesses in Nøtterøy and a stable economic development in the broader sector, it can be a good market plus for entrepreneurs. At the same time, it is important to be aware of bankruptcy and economic risks in the industry. SmartGrunder can help entrepreneurs find suitable locations and develop strategies to compete effectively in this market plus.