Industry · municipality
The Clothing Store Industry in Frogn: Current Status and Outlook
A Detailed Analysis of Companies, Economic Data, and Development Trends
Executive Summary
The clothing store industry in Frogn has a clear focus on Drøbak, where 15 of the 16 registered companies are based. The industry has experienced variations in sales and number of employees over time, with a significant decline in 2025. Although there are no registered bankruptcies in the sector, certain company data indicate negative EBITDA values and zero sales, which may suggest challenges for some actors. The industry is dominated by AS companies, and there is a clear concentration of activity in Drøbak.
Economic Trends
| Year | Sales (NOK) | Employees |
|---|---|---|
| 2016 | 72.4M | 107 |
| 2017 | 71.8M | 101 |
| 2018 | 75.9M | 96 |
| 2019 | 78.7M | 98 |
| 2020 | 75.8M | 76 |
| 2021 | 79.2M | 85 |
| 2022 | 78.2M | 106 |
| 2023 | 66.7M | 115 |
| 2024 | 68.8M | 101 |
| 2025 | 50.7M | 101 |
Sales reached their highest level in 2019 (78.7M NOK), but have since experienced a sharp decline, especially in 2025 (-26.3% compared to 2024). The number of employees had a brief increase in 2023 (115), but has since stabilized around 100 employees. The industry has therefore experienced both economic and organizational variations over time.
Key Players in the Industry
The following companies are registered in the clothing store industry in Frogn:
- Butterfly Drøbak As (Bjerkeveien 10, Drøbak) – 17 employees, 31% sales growth, 14% EBITDA margin.
- Anneks Drøbak As (Torggata 1, Drøbak) – 14 employees, 3% sales growth, 4% EBITDA margin.
- Lindex As Avd Drøbak (Holterveien 3, Drøbak) – 11 employees, 1% sales growth, 3% EBITDA margin.
- Bogerud Tekstil Sør As Avd Drøbak (Holterveien 3, Drøbak) – 9 employees, -9% sales growth, 0% EBITDA margin.
- Zavanna Amfi Drøbak City Avd 531 (Holterveien 3, Drøbak) – 7 employees, 5% sales growth, -11% EBITDA margin.
Several companies have zero sales or EBITDA, such as B.young Drøbak and Athletix As, which may indicate new or weak businesses. The organizational form is mainly AS (15 companies).
Geographic Distribution
All 16 registered companies in the industry are based in Drøbak, with the following key figures for the area:
- Number of companies: 15
- Number of employees: 101
- Sales: 71.3M NOK
- EBITDA: 3.4M NOK
- Average EBITDA per employee: 46.1K NOK
- Average sales per company: 4.7M NOK
Drøbak is therefore the only area in Frogn with activity in the clothing store industry, and there is a clear concentration of business in this area.
Operational Dynamics and Bankruptcy Statistics
There are no registered bankruptcies in the clothing store industry in Frogn. However, certain company data show negative EBITDA values and zero sales, for example:
- Zavanna Amfi Drøbak City Avd 531 (EBITDA: -467.0K NOK)
- Holløkken Håkon As (EBITDA: -92.2K NOK)
- Bogerud Tekstil Sør As Avd Drøbak (EBITDA: 21.5K NOK)
This indicates that some companies are experiencing economic challenges, even though there are no registered bankruptcies. It is important to monitor these company data to assess the industry's stability.
Outlook for Entrepreneurs
The clothing store industry in Frogn offers both opportunities and challenges for new entrepreneurs. On one hand, there is a clear concentration of activity in Drøbak, which may provide advantages with existing infrastructure and customer bases. On the other hand, the industry has experienced a sharp decline in sales and number of employees in 2025, which may indicate economic pressure in the sector. Entrepreneurs should therefore carefully consider local market conditions and competition before seeking to establish themselves.
Comparison with Broader Sector
The clothing store industry is part of the broader sector Creative, Arts, and Entertainment Activities, which has 53 companies in Frogn – 14 more than the clothing store industry. Economic trends in the broader sector show a similar variation, but with slightly higher sales and employees:
- Sales in 2025: 63.3M NOK (creative sector) vs. 50.7M NOK (clothing store)
- Number of employees in 2025: 113 (creative sector) vs. 101 (clothing store)
Peer companies in the broader sector
The following companies in the broader sector are not registered in the clothing store industry, but may provide insight into the competition:
| Name | Address | Sales (NOK) | EBITDA (NOK) | Employees |
|---|---|---|---|---|
| Mysen Euro Sko As Avd Eurosko Drøbak | Holterveien 3, 1448 Drøbak | 8.0M | 622.3K | 7 |
| Rolfsen As | Niels Carlsens gate 6, 1440 Drøbak | 3.9M | 308.0K | 3 |
| Filthy Stiches As | Snekkerveien 13, 1455 Nordre Frogn | 290.0K | 298.0K | 0 |
These company data show that the competition in the sector is diverse, with both large and small actors.
Other companies in kreative, kunst og underholdningsaktiviteter (not in clothing store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Mysen Euro Sko As Avd Eurosko Drøbak | footwear store | Holterveien 3, 1448 Drøbak | NOK 8.0M | 7 | NOK 622.3K |
| Rolfsen As | footwear store | Niels Carlsens gate 6, 1440 Drøbak | NOK 3.9M | 3 | NOK 308.0K |
| Filthy Stiches As | knit store | Snekkerveien 13, 1455 Nordre Frogn | NOK 290.0K | 0 | NOK 298.0K |
| Kjeller'n Gaver, Garn Og Hobby As | knit store | Tomtaveien 18, 1449 Drøbak | NOK 826.0K | 1 | NOK 42.0K |
| Anne Elise Saxebøl | second-hand goods store | Strandveien 9, 1444 Drøbak | NOK 0 | 0 | NOK 0 |
| Drøbak Markiseservice Ans | knit store | Åmålveien 17A, 1447 Drøbak | NOK 0 | 0 | NOK 0 |
| Frank Antoine Kleinheyer | second-hand goods store | Øvre Villaveien 5, 1443 Drøbak | NOK 0 | 0 | NOK 0 |
| Lunatix Designs V / Heidi Synnøve Bakke | second-hand goods store | Sorenskriver Ellefsens vei 7, 1443 Drøbak | NOK 0 | 0 | NOK 0 |
| Maskedrømmen As | knit store | Storgata 2, 1440 Drøbak | NOK 0 | 0 | NOK 0 |
| Næss Enterprise | knit store | c/o Jonas Alexander Næss|Skogveien 17, 1446 Drøbak | NOK 0 | 0 | NOK 0 |
| Opc Integrated Services As | second-hand goods store | Ullerudåsen 3, 1447 Drøbak | NOK 0 | 0 | NOK 0 |
| Sitrus Second Hand Larsen | second-hand goods store | Lindtruppbakken 5, 1440 Drøbak | NOK 0 | 0 | NOK 0 |
| Thomsens Kroketønna Bruktmarked | second-hand goods store | c/o Mie Thomsen|Kroketønna 7, 1440 Drøbak | NOK 0 | 0 | NOK 0 |
| Thomsens Kroketønna Bruktmarked | second-hand goods store | c/o Mie Thomsen|Kroketønna 7, 1440 Drøbak | NOK 0 | 0 | NOK 0 |
Conclusion
The clothing store industry in Frogn has both strengths and challenges. With a clear concentration of activity in Drøbak and a wide range of companies, the industry can offer opportunities for entrepreneurs. However, it is important to be aware of the recent downward trends in sales and number of employees. SmartGrunder can help entrepreneurs explore potential locations and better understand local market conditions.