Industry · municipality
The Clothing Retail Industry in Gjøvik: Current Status and Future Outlook
A detailed analysis of companies, economic data, and development trends
Executive Summary
Overview of the Clothing Retail Industry in Gjøvik
The clothing retail industry in Gjøvik is a stable but dynamic sector with 38 registered companies in the municipality. There are 26 AS companies that together employ 260 people and have a combined sales of 282.9 million NOK. The most well-known names include H&M, Zara, Lindex, and Rolf Backe, all of which are present in Gjøvik. The industry has been marked by variations in sales and employees over time, with a decline of 20.9% in 2025 compared to 2024. Nevertheless, there are no bankruptcy registrations among the companies in the industry, indicating a relatively stable industry.
Key Figures and Development
- Sales: 273.2 million NOK in 2024, with a decline of 0.7% compared to 2023.
- Employees: 259 in 2023, with a decline of 5.4% in 2024.
- EBITDA Margin: 7% in 2024, showing a good operating result.
- Bankruptcy: No registered bankruptcies in the industry over the past years.
Economic Data
Economic Data for the Clothing Retail Industry
| Year | Sales (NOK) | Change from Previous Year | Employees | Change from Previous Year |
|---|---|---|---|---|
| 2016 | 267.0M | - | 297 | - |
| 2017 | 235.0M | -12.0 % | 286 | -3.7 % |
| 2018 | 234.8M | -0.1 % | 288 | +0.7 % |
| 2019 | 242.6M | +3.4 % | 279 | -3.1 % |
| 2020 | 229.2M | -5.5 % | 263 | -5.7 % |
| 2021 | 242.7M | +5.9 % | 235 | -10.6 % |
| 2022 | 264.4M | +8.9 % | 257 | +9.4 % |
| 2023 | 275.0M | +4.0 % | 259 | +0.8 % |
| 2024 | 273.2M | -0.7 % | 245 | -5.4 % |
| 2025 | 216.2M | -20.9 % | 255 | +4.1 % |
Development Trends
- Sales: The industry experienced a significant decline of 20.9% in 2025, which may be due to economic pressure or changes in consumer behavior.
- Employees: Stabilization in 2025 with an increase of 4.1%, but a decline of 5.4% in 2024.
- EBITDA: The margin has been relatively stable at around 7% over the past years, indicating a good operating result.
Companies in the Industry
Companies in the Clothing Retail Industry
In Gjøvik, there are 38 registered companies in the clothing retail industry, with the following main companies:
- H&M Hennes & Mauritz AS (29 employees, sales of 52.5 million NOK)
- Zara (Hvittråd AS) (43 employees, sales of 42.7 million NOK)
- Lindex AS (11 employees, sales of 20.5 million NOK)
- Rolf Backe AS (14 employees, sales of 14.1 million NOK)
- Kappahl AS (21 employees, sales of 25.2 million NOK)
Organizational Forms
- AS (26 companies, 260 employees, sales of 282.9 million NOK)
- Sole Proprietorship (not present in the industry)
New Company
- Mapt 2:0 AS (registered 2024-09-10, 9 employees, but no sales or operating result yet).
Geographic Distribution
Geographic Distribution of Activity
All companies in the clothing retail industry in Gjøvik are located in Gjøvik. There is no activity in other districts or municipalities.
Key Figures per District
| District | Number of Companies | Number of Employees | Sales (NOK) | EBITDA (NOK) |
|---|---|---|---|---|
| Gjøvik | 38 | 260 | 282.9M | 21.6M |
Key Addresses
- Jernbanesvingen 6 (16 companies, including H&M, Zara, Lindex, and Rolf Backe)
- Strandgaten 21 - 23 (Dressmann AS)
- Mjøsstranda Nord (Backe Retail AS, Kjelsrud Herre CC Mart'n)
Operational Dynamics
Operational Dynamics and Bankruptcy Statistics
- Bankruptcy: No companies in the clothing retail industry in Gjøvik have been registered for bankruptcy over the past years.
- EBITDA Margins: Margins vary between 3% and 16%, with an average margin of 7%.
- Operating Result: Most companies have a positive operating result, but some have lower margins, such as Lindex AS (3%) and Zizzi Norway AS (5%).
Challenges
- Bankruptcy Risk: No bankruptcy registrations, but some companies have low operating results.
- Competitive Market: High competition among well-known names such as H&M, Zara, and Lindex.
- Market Changes: A decline in sales of 20.9% in 2025 may indicate economic pressure or changes in consumer behavior.
Future Outlook
Future Outlook for the Clothing Retail Industry in Gjøvik
The clothing retail industry in Gjøvik has proven to be relatively stable, with an average sales of 273.2 million NOK in 2024 and an average EBITDA margin of 7%. This indicates that the industry has a good operating result and can be an attractive sector for entrepreneurs.
Opportunities for Entrepreneurs
- Large Market Share: Well-known names such as H&M, Zara, and Lindex are present in Gjøvik, which can provide opportunities for cooperation or competitive business models.
- Stable Operating Result: An average EBITDA margin of 7% indicates a good operating result.
- Low Bankruptcy Risk: No bankruptcy registrations over the past years.
Challenges
- Competitive Market: High competition among well-known names.
- Market Changes: A decline in sales of 20.9% in 2025 may indicate economic pressure or changes in consumer behavior.
Summary
The clothing retail industry in Gjøvik is a stable but dynamic sector with opportunities for entrepreneurs. With an average EBITDA margin of 7% and no bankruptcy registrations, the industry can be an attractive sector for new companies. SmartGrunder can help entrepreneurs find suitable addresses in Gjøvik for the clothing retail industry.
Perspective on the Overarching Industry
Perspective on the Overarching Industry: Creative, Arts, and Entertainment Activities
The clothing retail industry is part of the overarching industry creative, arts, and entertainment activities, which has 51 companies in Gjøvik. This industry has a higher number of companies (51) compared to the clothing retail industry (38), and has an average sales of 305.6 million NOK in 2024.
Key Figures for the Overarching Industry
- Sales: 305.6 million NOK in 2024, with a decline of 1.4% compared to 2023.
- Employees: 289 in 2024, with a decline of 6.8% compared to 2023.
- EBITDA Margin: 2.3% in 2024, indicating a lower operating result compared to the clothing retail industry.
Peer Companies in the Overarching Industry
| Name | Address | Sales (NOK) | Employees | EBITDA (NOK) | Industry |
|---|---|---|---|---|---|
| O Hansen AS | Nedre Torvgate 3/5, 2815 Gjøvik | 7.5M | 4 | 553.1K | Footwear Store |
| Sko Huuse AS | Ragnhilds veg 7, 2819 Gjøvik | 37.1M | 0 | 98.0K | Footwear Store |
| Brateng Gjenbruk | Dalsjordevegen 133, 2825 Gjøvik | 0 | 0 | 0 | Second-hand Store |
| Elite AS Avd Skoringen Gjøvik | Jernbanesvingen 6, 2821 Gjøvik | 0 | 10 | 0 | Footwear Store |
Comparison with the Clothing Retail Industry
- Sales: The overarching industry has higher sales (305.6M) compared to the clothing retail industry (273.2M).
- Employees: The overarching industry has fewer employees (289) compared to the clothing retail industry (259).
- EBITDA Margin: The overarching industry has a lower EBITDA margin (2.3%) compared to the clothing retail industry (7%).
Summary
The clothing retail industry is part of a larger, more diversified industry with both higher sales and lower operating results. Entrepreneurs should consider both the opportunities and challenges in this overarching industry.
Other companies in kreative, kunst og underholdningsaktiviteter (not in clothing store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| O Hansen As | footwear store | Nedre Torvgate 3/5, 2815 Gjøvik | NOK 7.5M | 4 | NOK 553.1K |
| Sko Huuse As | footwear store | Ragnhilds veg 7, 2819 Gjøvik | NOK 37.1M | 0 | NOK 98.0K |
| Brateng Gjenbruk | second-hand goods store | Dalsjordevegen 133, 2825 Gjøvik | NOK 0 | 0 | NOK 0 |
| Brateng Gjenbruk | second-hand goods store | Dalsjordevegen 133, 2825 Gjøvik | NOK 0 | 0 | NOK 0 |
| Elite As Avd Skoringen Gjøvik | footwear store | Jernbanesvingen 6, 2821 Gjøvik | NOK 0 | 10 | NOK 0 |
| Foss Antikk As | second-hand goods store | Paradisvegen 5, 2836 Biri | NOK 0 | 1 | NOK 0 |
| Gjøvik Drift As | footwear store | Jernbanesvingen 6, 2821 Gjøvik | NOK 0 | 9 | NOK 0 |
| Heidi Linnerud | knit store | Eriksrudvegen 211, 2836 Biri | NOK 0 | 0 | NOK 0 |
| Shoeday Gjøvik | footwear store | CC Mart'n|Jernbanesvingen 6, 2821 Gjøvik | NOK 0 | 6 | NOK 0 |
| Squishy As | footwear store | Engelandsvegen 3A, 2819 Gjøvik | NOK 0 | 0 | NOK 0 |
| Ulldotten Garn As | knit store | Jernbanesvingen 6, 2821 Gjøvik | NOK 0 | 5 | NOK 0 |
| Husfliden Gjøvik As | knit store | Hunnsvegen 2, 2821 Gjøvik | NOK 9.3M | 11 | NOK -68.0K |
| Ph Verdi As | footwear store | Ragnhilds veg 7, 2819 Gjøvik | NOK 0 | 0 | NOK -99.0K |
Conclusion
The clothing retail industry in Gjøvik is a stable but dynamic sector with 38 companies and 260 employees. The industry has proven to be relatively stable with an average EBITDA margin of 7% and no bankruptcy registrations. This indicates that the industry has a good operating result and can be an attractive sector for entrepreneurs.
Opportunities and Challenges
- Opportunities: Large market share, stable operating result, and no bankruptcy registrations.
- Challenges: Competitive market and market changes that can affect sales and operating results.
Summary
The clothing retail industry in Gjøvik is an attractive sector for entrepreneurs with opportunities for growth and development. SmartGrunder can help entrepreneurs find suitable addresses in Gjøvik for the clothing retail industry.