Industry · municipality
Clothing Trade in Hamar: Industry Analysis and Development Trends
A detailed analysis of companies, statistics, and opportunities for entrepreneurs in the clothing trade in Hamar municipality
Brief overview of the clothing trade in Hamar
Clothing trade in Hamar is an important part of the municipality's economy, with 56 registered companies in 2025. The industry has shown both strengths and challenges over time, with a significant decline in sales revenue of 27.3% from 2024 to 2025. At the same time, the number of employees in the industry has varied, decreasing from 349 to 311 people in the same period. The business community in Hamar has a mix of established companies and new players, and there are opportunities for innovation and development in a competitive marketplace.
Economic overview of the clothing trade in Hamar
Sales Development
Sales revenue for the clothing trade in Hamar has shown a complex development over the years. A decline of 27.3% was recorded from 2024 (NOK 385.0 million) to 2025 (NOK 280.0 million). This is one of the most significant declines in the period, although there have been periods of growth earlier, such as from 2021 to 2022 (+10.4%) and 2022 to 2023 (+7.6%).
Employee Numbers
The number of employees in the industry has shown a more stable development, with a decline from 349 to 311 people from 2024 to 2025 (-4.9%). There have been variations over time, with an increase from 2021 to 2022 (+14.4%) and a decline in 2020 (-11.9%) due to the pandemic.
Table: Annual Sales and Employee Numbers
| Year | Sales Revenue (NOK) | Employees |
|---|---|---|
| 2016 | 389.0M | 442 |
| 2017 | 372.7M | 425 |
| 2018 | 344.5M | 386 |
| 2019 | 342.6M | 379 |
| 2020 | 304.9M | 334 |
| 2021 | 309.7M | 285 |
| 2022 | 342.0M | 326 |
| 2023 | 368.1M | 340 |
| 2024 | 385.0M | 349 |
| 2025 | 280.0M | 311 |
Companies in the clothing trade in Hamar
Registered Companies
There are 56 companies registered in the clothing trade in Hamar, with a mix of established and new players. Among the most well-known companies are H&M Hennes & Mauritz AS, Lindex AS and New Yorker AS. These companies have higher sales revenue and employee numbers compared to smaller players.
Organizational Forms
All companies in the industry are organized as AS (limited liability company), which is typical for this industry. No companies are registered as sole proprietorships or other organizational forms.
Table: Selected Clothing Trade Companies in Hamar
| Company | Address | Sales Revenue (NOK) | Employees | EBITDA (NOK) |
|---|---|---|---|---|
| H&M Hennes & Mauritz AS | Vangsvegen 100 | 71.6M | 29 | 3.2M |
| Lindex AS | Torggata 52 | 14.7M | 11 | 539.0K |
| New Yorker AS | Vangsvegen 100 | 29.1M | 17 | 5.7M |
| Kappahl AS | Aslak Bolts gate 48 | 16.8M | 13 | 1.9M |
| Match CC Hamar | Vangsvegen 62 | 15.5M | 13 | 3.4M |
Business geography in Hamar
Distribution of Companies in Hamar
All companies in the clothing trade in Hamar are registered in Hamar city center, with a focus on Vangsvegen and Aslak Bolts gate. There are 36 companies registered in Hamar, with a total of 318 employees and a combined sales revenue of NOK 379.7 million.
Table: Distribution of Companies in Hamar
| Location | Number of Companies | Employees | Sales Revenue (NOK) |
|---|---|---|---|
| Hamar | 36 | 318 | 379.7M |
Business dynamics and bankruptcy statistics
Bankrupt Companies
One bankrupt company has been registered in the clothing trade in Hamar: Høyer Innlandet AS. This company had no sales revenue, no employees and no operating result in 2025. This may be a signal of challenges in the industry, but it is also important to note that there are companies with higher EBITDA margins and better financial results.
Company Dynamics
The industry has a mix of established companies (such as Kappahl AS, established in 1965) and new players (such as Reload Your Style AS, established in 2024). There are also companies that have shown very high growth, such as Reload Your Style AS with a sales growth of 40% from 2024 to 2025.
Outlook for entrepreneurs in the clothing trade in Hamar
Development Trends
The clothing trade in Hamar has shown a very significant decline in sales revenue in 2025, with a decline of 27.3% compared to 2024. This may be due to several factors, such as economic pressure, competitiveness from international players and changes in consumer preferences. At the same time, the number of employees in the industry has decreased, which may be a result of streamlining or declining sales.
Opportunities for Entrepreneurs
For entrepreneurs, there may be opportunities in an industry that has shown both strengths and challenges. There are companies with high EBITDA margins (such as New Yorker AS with 19%) and companies that have shown high growth (such as Reload Your Style AS with 40% growth). Entrepreneurs should consider differentiating themselves through unique product offerings, digitalization and a focus on the local customer profile.
SmartGrunder Offer
SmartGrunder can help entrepreneurs find suitable locations in Hamar for the clothing trade, based on data about business geography, competitiveness and economic conditions.
Outlook for the clothing trade in the context of the creative, arts and entertainment activities industry
Comparison with Broader Industry
The clothing trade is part of the broader industry creative, arts and entertainment activities, which has 77 companies in Hamar. This industry has higher sales revenue (NOK 420.3 million in 2025) compared to the clothing trade (NOK 280.0 million in 2025). There are also more employees in the broader industry (385 people in 2025) compared to the clothing trade (311 people in 2025).
Peer Companies in the Industry
Among the most well-known peer companies in the industry are:
- Husfliden Hamar Bunad AS (shoe store) with sales revenue of NOK 17.1 million and EBITDA of NOK 1.5 million.
- Stadion Reiseeffekter AS (shoe store) with sales revenue of NOK 11.9 million and EBITDA of NOK 1.5 million.
- Skotexnæs AS Avd Maxi (shoe store) with sales revenue of NOK 9.0 million and EBITDA of NOK 620.5 thousand.
Table: Peer Companies in the Industry
| Company | Industry | Sales Revenue (NOK) | EBITDA (NOK) | Employees |
|---|---|---|---|---|
| Husfliden Hamar Bunad AS | Knitting | 17.1M | 1.5M | 13 |
| Stadion Reiseeffekter AS | Shoe Store | 11.9M | 1.5M | 8 |
| Skotexnæs AS Avd Maxi | Shoe Store | 9.0M | 620.5K | 5 |
Other companies in kreative, kunst og underholdningsaktiviteter (not in clothing store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Stadion Reiseeffekter As | footwear store | Vangsvegen 62, 2317 Hamar | NOK 11.9M | 8 | NOK 1.5M |
| Husfliden Hamar Bunad As | knit store | Vangsvegen 62, 2317 Hamar | NOK 17.1M | 13 | NOK 1.5M |
| Skotexnæs As Avd Cc Hamar | footwear store | Vangsvegen 62, 2317 Hamar | NOK 12.3M | 7 | NOK 849.4K |
| Skotexnæs As Avd Maxi | footwear store | Aslak Bolts gate 48, 2316 Hamar | NOK 9.0M | 5 | NOK 620.5K |
| Gjenbruken | second-hand goods store | Stormyrvegen 11, 2315 Hamar | NOK 2.0M | 7 | NOK 219.9K |
| Resport Og Fritid As | second-hand goods store | Holmefaret 16, 2320 Furnes | NOK 113.0K | 8 | NOK 92.0K |
| Din Sko Avd 1127 Maxi Storsenter | footwear store | Aslak Bolts gate 48, 2316 Hamar | NOK 94.9M | 6 | NOK 74.0K |
| Antikk & Brukt Børsen Morten Moan | second-hand goods store | Stafsbergvegen 167, 2319 Hamar | NOK 0 | 0 | NOK 0 |
| Camini As | second-hand goods store | c/o Thor Magnus Bjørnebye-Mathisen|Maths Pedersens gate 3, 2318 Hamar | NOK 0 | 0 | NOK 0 |
| Elite As Skoringen Hamar | footwear store | Vangsvegen 62, 2317 Hamar | NOK 0 | 10 | NOK 0 |
| Foss Interiør Ans | knit store | Torggata 55, 2317 Hamar | NOK 0 | 0 | NOK 0 |
| Gamle Ovner & Rosetter Arne Harring Pedersen | second-hand goods store | Sverres gate 56, 2317 Hamar | NOK 0 | 0 | NOK 0 |
| Hamar Fothelsesenter | footwear store | Torggata 1, 2317 Hamar | NOK 0 | 1 | NOK 0 |
| Håndplukket By Nguyen | second-hand goods store | Høyvangvegen 61, 2322 Ridabu | NOK 0 | 0 | NOK 0 |
| Marius Jordet | second-hand goods store | c/o H0206|Seminargata 1B, 2317 Hamar | NOK 0 | 0 | NOK 0 |
| Oslo Frimerke Og Myntauksjoner As | second-hand goods store | Grønnegata 151B, 2316 Hamar | NOK 0 | 0 | NOK 0 |
| Riegllah Henriksen Salg Og Utleie | second-hand goods store | Sagbakken 6, 2324 Vang På Hedmarken | NOK 0 | 0 | NOK 0 |
| The Rainbow Cosméticos Acessórios Rosenlund | knit store | Strandgata 37, 2317 Hamar | NOK 0 | 0 | NOK 0 |
| Varebørsen V/jan Erik Helgesen | knit store | Torggata 52, 2317 Hamar | NOK 0 | 1 | NOK 0 |
| Amalies Verden As | knit store | Skolegata 12, 2317 Hamar | NOK 1.7M | 3 | NOK -79.0K |
| Hamar Reiseeffekter As | footwear store | Aslak Bolts gate 48, 2316 Hamar | NOK 3.3M | 6 | NOK -491.0K |
Conclusion
The clothing trade in Hamar has both opportunities and challenges. The industry has shown a significant decline in sales revenue in 2025, but there are also companies that have shown high growth and good financial results. Entrepreneurs should consider differentiating themselves through unique product offerings, digitalization and a focus on the local customer profile. At the same time, there may be opportunities in an industry that has shown both strengths and challenges over time. SmartGrunder can help entrepreneurs find suitable locations in Hamar for the clothing trade, based on data about business geography, competitiveness and economic conditions.