The Clothing Store Industry in Hustadvika: Current Status and Outlook

Overview of the Clothing Store Industry in Hustadvika

The clothing store industry in Hustadvika has experienced a highly dynamic development in recent years. In 2025, there are 12 registered companies in the industry, but the number of employees has fallen from 14 in 2024 to 14 in 2025 before rising to 18 in 2026. Sales were NOK 8.1 million in 2024, with a 7.9% decline compared to 2023. The only company with active operations is Aandahls Elnesvågen, which reports sales of NOK 7.1 million and 7 employees. Most companies have zero sales and employees, indicating that many are inactive or in the startup phase.

The industry has a very small market share in Hustadvika, with a focus on Elnesvågen as the main area. Aandahls' EBITDA margin is 3%, while the average gross profit is 670%. This shows that there is potential for profitability in the industry, despite challenges with the operating result.

Sales and Employees in the Clothing Store Industry in Hustadvika (2016–2025):

Key Figures for Elnesvågen (2025):

• Number of companies: 4
• Number of employees: 21
• Sales: NOK 7.1M
• EBITDA: NOK 239,000
• Gross profit: NOK 47.5M
• EBITDA margin: 3%
• Average gross profit per employee: NOK 670%

Sales have fallen by 29.9% from 2017 to 2018, but have shown an increase of 9.1% from 2022 to 2023. The most stable period has been from 2022 to 2024, with a decline of 7.9%. Employee numbers have been most stable from 2022 to 2023, with an increase of 5.6%.

In Hustadvika, there are 12 registered companies in the clothing store industry. Most have an organizational form as AS or ENK. Here is an overview of the key companies:

1. Aandahls Elnesvågen (AS, 7 employees, sales NOK 7.1M, EBITDA NOK 239,000)
2. Aidaho As (AS, 8 employees, but no operating result)
3. Zavanna Bølgen Kjøpesenter Avd 699 (AS, 5 employees, but no operating result)
4. Wherelse, Else Stavik (ENK, 1 employee, but no operating result)
5. Andreas Olsens Design (ENK, 0 employees, but no operating result)

Most companies have zero sales and employees, indicating that they are either in the startup phase or have ceased operations. Aandahls Elnesvågen is the only company with a positive operating result and active operations.

The clothing store industry in Hustadvika is most active in Elnesvågen, where 4 companies and 21 employees are registered. Here is a detailed overview of Elnesvågen:

• Number of companies: 4
• Number of employees: 21
• Sales: NOK 7.1M
• Operating result: NOK 229,700
• EBITDA: NOK 239,000
• Gross profit: NOK 47.5M
• Equity: NOK 4.4M
• Debt: NOK 1.2M
• Sales growth: 11%
• EBITDA margin: 3%
• Average gross profit per employee: NOK 670%

Elnesvågen is the only area in Hustadvika with activity in the clothing store industry. It is here that Aandahls Elnesvågen has its main operations.

Bankruptcies and Operating Results:

• No bankruptcies are registered in the clothing store industry in Hustadvika.
• Most companies have zero operating results, indicating that they are either in the startup phase or have ceased operations.

Development of Employees:

• Employee numbers have fallen from 30 in 2016 to 14 in 2024 before rising to 18 in 2026.
• The most dramatic decline has been from 2020 to 2021, with a reduction of 20%.

Development of Sales:

• Sales have fallen by 29.9% from 2017 to 2018, but have shown an increase of 9.1% from 2022 to 2023.
• The most stable period has been from 2022 to 2024, with a decline of 7.9%.

Outlook for Entrepreneurs

For entrepreneurs considering starting a clothing store in Hustadvika, it is important to be aware of the following:

1. Market share and competitiveness: The industry has a very small market share in Hustadvika, which can provide opportunities to establish oneself. Aandahls Elnesvågen is the only company with a positive operating result, showing that there is potential for profitability.

1. Operating results and costs: Most companies have zero operating results, indicating that there may be challenges with costs and revenues. It is important to carefully analyze the operating results and costs before establishing oneself.

1. Location: Elnesvågen is the only area in Hustadvika with activity in the clothing store industry. It is here that Aandahls Elnesvågen has its main operations, and it may be an advantage to establish oneself in this area.

1. SmartGrunder: SmartGrunder can help entrepreneurs find suitable locations in Hustadvika for the clothing store industry. We can also provide advice on how to establish oneself in a competitive manner.

Creative, Art, and Entertainment Activities in Hustadvika (2016–2025):

Key Figures for Creative, Art, and Entertainment Activities:

• Sales have fallen by 93.8% from 2024 to 2025.
• Employee numbers have fallen by 33.3% from 2023 to 2024.
• The most stable period has been from 2022 to 2023, with a decline of 1.7%.

Peer Companies in Creative, Art, and Entertainment Activities:

• Fræna Kjøp, Salg Og Utleie As (second-hand store, sales NOK 541,000, EBITDA NOK 118,000)
• Fargeknall Stoffbutikk Agnes Esche (knitting store, sales NOK 0, EBITDA NOK 0)
• Lykkeboden Lyngstad (second-hand store, sales NOK 0, EBITDA NOK 0)
• Maria Hansgård Farstad (second-hand store, sales NOK 0, EBITDA NOK 0)
• Ol Antikk Ove Lyngstad (second-hand store, sales NOK 0, EBITDA NOK 0)

Creative, art, and entertainment activities have a larger market share in Hustadvika than the clothing store industry, but both industries have been marked by a decline in sales and employees in recent years.

The clothing store industry in Hustadvika has been marked by a highly dynamic development in recent years, with a decline in sales and employees. However, there are opportunities to establish oneself in the industry, especially in Elnesvågen where Aandahls Elnesvågen has its main operations. For entrepreneurs, it is important to be aware of the operating results and costs, as well as to carefully analyze market share and competitiveness before establishing oneself. SmartGrunder can help entrepreneurs find suitable locations in Hustadvika for the clothing store industry.