Industry · municipality
The Clothing Store Industry in Indre Østfold: Analysis of Companies, Statistics, and Outlooks
A detailed overview of the clothing store industry in Indre Østfold based on company data, economic trends, and geographic distribution of business in the municipality. Particularly focused on development trends and opportunities for entrepreneurs in the industry in Indre Østfold
Brief overview of the clothing store industry in Indre Østfold
The clothing store industry in Indre Østfold shows a mix of stability and challenges. With 16 registered companies in the municipality (out of a total of 52 in the sector), there is a clear concentration in central city areas such as Askim and Mysen. The sector has been marked by highly variable development in recent years, with a sharp decline in sales and number of employees in 2025. Nevertheless, there is a selection of well-performing companies with high EBITDA margins, which demonstrates potential for successful businesses in the area.
Economic overview
Sales development
Sales for clothing stores in Indre Østfold have been highly volatile in recent years. From a peak of NOK 166.2 million in 2016, it has fallen to NOK 67.2 million in 2025 – a decline of 59.7%. The most significant decline occurred between 2024 and 2025 (-49.3%). This is a clear warning of the sector's vulnerability to market changes.
Number of employees
The number of employees has also been unstable, declining from 208 in 2016 to 115 in 2026. The most significant reduction occurred between 2023 and 2024 (-20.1%). This shows that the sector has been affected by both economic challenges and possibly improved operational efficiency.
Companies in the sector
Major players in the sector
The most significant companies in the clothing store industry in Indre Østfold include:
- H&M Hennes & Mauritz As (Askim): 15 employees, NOK 23.9 million in sales, EBITDA margin of 4%
- Floyd Spydeberg (Spydeberg): 12 employees, NOK 9.5 million in sales, EBITDA margin of 12%
- Match Askimtorget (Askim): 7 employees, NOK 11.0 million in sales, EBITDA margin of 21%
Organisational forms
Most companies are organised as AS (18 companies), while two are ENK. AS companies have an average of 6.3 employees and NOK 6.5 million in sales, while ENK companies have lower figures (5 employees and NOK 0 in sales).
Business geography
Distribution of business
Clothing stores are most concentrated in the following city areas:
| City area | Number of companies | Employees | Sales (NOK) | EBITDA margin |
|---|---|---|---|---|
| Askim | 11 | 65 | 89.9M | 9% |
| Mysen | 5 | 26 | 11.9M | 11% |
| Slitu | 2 | 13 | 5.4M | 3% |
| Spydeberg | 1 | 12 | 9.5M | 12% |
| Trøgstad | 1 | 3 | 0 | 0% |
Askim is clearly the most important city area with 11 companies and 65 employees, while Trøgstad has a very small presence.
Business dynamics and bankruptcies
Bankruptcies and challenges
There has been one bankruptcy registered in the sector:
- Frøland Mote As (Askim): 0 employees, NOK 6.4 million in sales, EBITDA of NOK 139,000
Companies with negative EBITDA
Several companies have negative or very low EBITDA margins:
- Hit As (Mysen): -5% EBITDA margin
- Bik Bok Askim (Askim): -5% EBITDA margin
- Zavanna Askim (Askim): -11% EBITDA margin
This shows that the sector has several companies facing significant challenges, even though there are also successful businesses.
Outlook for entrepreneurs
Development trends
The sector has been marked by a sharp decline in 2025, but there are companies that have done well:
- Match Askimtorget has an EBITDA margin of 21%, higher than the sector average
- Floyd Spydeberg has an EBITDA margin of 12%, showing good operational efficiency
Opportunities for entrepreneurs
For entrepreneurs, it may be possible to find a place in the sector, especially in city areas with existing infrastructure such as Askim and Mysen. However, it is important to be aware of the sector's vulnerability to market changes and competition from both local and international players.
Outlook in relation to the broader sector
Comparison with the broader sector
The creative, arts, and entertainment activities sector in Indre Østfold has 91 companies, showing that the clothing store industry is part of a larger, more diversified sector. The broader sector had sales of NOK 97.0 million in 2025, which is lower than the clothing store industry (NOK 67.2 million), but with a less severe decline (-40.3% vs -49.3%).
Peer companies in the broader sector
Current clothing stores can compare themselves with companies in the broader sector such as:
- C.W. Korterud As (national clothing store): NOK 9.9 million in sales, 7 employees
- Mysen Euro Sko As (shoe store): NOK 8.5 million in sales, 9 employees
- Hobbyhjørnet As (knitting store): NOK 4.5 million in sales, 7 employees
This shows that the clothing store industry competes with a wide range of textile and apparel businesses.
Other companies in kreative, kunst og underholdningsaktiviteter (not in clothing store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| C.w. Korterud As | national clothing store | Storgata 11, 1850 Mysen | NOK 9.9M | 7 | NOK 1.4M |
| Mysen Euro Sko As Avd Eurosko Askim | footwear store | Eidsbergveien 5, 1830 Askim | NOK 8.5M | 9 | NOK 667.4K |
| Hobbyhjørnet As | knit store | Rådhusgata 6, 1830 Askim | NOK 4.5M | 7 | NOK 115.0K |
| Mysen Skomagasin As | footwear store | David Blids gate 6, 1850 Mysen | NOK 2.4M | 4 | NOK 9.0K |
| Thv Rom As | footwear store | Vammaveien 13, 1830 Askim | NOK 2.9M | 2 | NOK 1.0K |
| Askim Garnhus Tre Varme Hjerter Julie Eikeland | knit store | Rådhusgata 5, 1830 Askim | NOK 0 | 2 | NOK 0 |
| Auksjoner I Blomskog Handelsbolag | second-hand goods store | c/o Byrå 17 AS|Pennestrøket 6A, 1850 Mysen | NOK 0 | 0 | NOK 0 |
| Boyes Småtteri | knit store | Drammensveien 20, 1808 Askim | NOK 0 | 0 | NOK 0 |
| Bruktbaren Ans | second-hand goods store | Guderudgata 5, 1830 Askim | NOK 0 | 0 | NOK 0 |
| Bundy Ans | footwear store | Jernbanegata 9, 1850 Mysen | NOK 0 | 0 | NOK 0 |
| Daniel Kling Lorentsen Bruktsalg | second-hand goods store | Osloveien 1437, 1827 Hobøl | NOK 0 | 0 | NOK 0 |
| Frydenlund Barneklær | second-hand goods store | Hushagasvingen 17, 1820 Spydeberg | NOK 0 | 0 | NOK 0 |
| Good Solid Holding As | second-hand goods store | Osloveien 1437, 1827 Hobøl | NOK 0 | 0 | NOK 0 |
| Home Of Moxie As | second-hand goods store | Bregneveien 35, 1825 Tomter | NOK 0 | 0 | NOK 0 |
| Kabir Jalali | second-hand goods store | Libruveien 3, 1850 Mysen | NOK 0 | 0 | NOK 0 |
| Kjøkkengutta Norvik | second-hand goods store | Lindholveien 10, 1880 Eidsberg | NOK 0 | 0 | NOK 0 |
| Kleppestø Stø Vintage | second-hand goods store | Midtveien 5, 1813 Askim | NOK 0 | 0 | NOK 0 |
| Marit Og Lises Stoff Ans | knit store | Storgata 11, 1850 Mysen | NOK 0 | 0 | NOK 0 |
| Martas Brukthandel Ans | second-hand goods store | Enebakkveien 1, 1825 Tomter | NOK 0 | 0 | NOK 0 |
| Mysen Bruktmusikk Da | second-hand goods store | Meieriveien 2, 1850 Mysen | NOK 0 | 0 | NOK 0 |
| Mysen Bruktmusikk Da | second-hand goods store | Meieriveien 2, 1850 Mysen | NOK 0 | 0 | NOK 0 |
| Rogg Design | knit store | Bakkegata 8, 1807 Askim | NOK 0 | 0 | NOK 0 |
| Sjørøvern Antikk Og Brukt As | second-hand goods store | Båstadveien 635, 1866 | NOK 0 | 0 | NOK 0 |
| Sjørøvern Antikk Og Brukt As | second-hand goods store | Båstadveien 635, 1866 | NOK 0 | 0 | NOK 0 |
| Stanett E. W. Hansen | knit store | Solstadveien 1, 1809 Askim | NOK 0 | 0 | NOK 0 |
| Strikkdet Tonje Kristine Gran Gabrielsen | knit store | Furukvisten 1, 1825 Tomter | NOK 0 | 0 | NOK 0 |
| Tekstilloftet Akt Bøhler | knit store | Hesleveien 43, 1821 Spydeberg | NOK 0 | 0 | NOK 0 |
| Teplys Hobbykrok | knit store | Hølandsveien 515, 1860 Trøgstad | NOK 0 | 0 | NOK 0 |
| Theoliv As | second-hand goods store | Kvartsveien 4, 1820 Spydeberg | NOK 0 | 0 | NOK 0 |
| Tomter Bil & Service As | second-hand goods store | Hobølveien 17, 1825 Tomter | NOK 0 | 0 | NOK 0 |
| Trøgstad Auksjonsforretning Ans | second-hand goods store | DILLEVIG, 1860 Trøgstad | NOK 0 | 0 | NOK 0 |
| Turpakka Ilgutubråten | knit store | Schuckertlinna 19B, 1832 Askim | NOK 0 | 0 | NOK 0 |
| Vintage Business Service Liu | second-hand goods store | Odins vei 20A, 1811 Askim | NOK 0 | 0 | NOK 0 |
| Vintage Business Service Liu | second-hand goods store | Odins vei 20A, 1811 Askim | NOK 0 | 0 | NOK 0 |
| Yasfashion Yasmin Abdi Dahir | footwear store | Kråkåsveien 88, 1832 Askim | NOK 0 | 0 | NOK 0 |
| Zackrissons Ting & Tang | second-hand goods store | Tenorveien 2A, 1859 Slitu | NOK 0 | 0 | NOK 0 |
| Bærekraft Og Innsats For Andre As | second-hand goods store | Skjelfossveien 25, 1827 Hobøl | NOK 213.0K | 0 | NOK -4.0K |
| Veske Compagniet As | footwear store | Rådhusgata 6, 1830 Askim | NOK 2.4M | 4 | NOK -84.0K |
| Skandun As | knit store | Henstadkollen 10, 1809 Askim | NOK 1.2M | 1 | NOK -17.6M |
Conclusion
The clothing store industry in Indre Østfold shows both opportunities and challenges. With a concentration in city areas such as Askim and Mysen, as well as a selection of well-performing companies, it may be possible to establish oneself in the municipality. However, the sector has been marked by a sharp decline in sales and employees in recent years, which requires attention from entrepreneurs. SmartGrunder can help find suitable addresses in the municipality for this sector, with a focus on city areas with good infrastructure and potential customers.