Industry · municipality
The Clothing Store Industry in Kristiansund: Current Status and Outlook
Analysis of Companies, Statistics, and Business Opportunities in Kristiansund for the Clothing Store Industry
Executive Summary
The clothing store industry in Kristiansund has a complex history with both rising and falling trends. In 2025, there are 16 companies registered in the industry, with a total of 143 employees and combined sales of NOK 91.1 million. This is a significant decline from 2024 (NOK 153.7 million), but there are also variations in individual company performance. H&M and Kappahl are among the most well-known names, while Lindex and B.young have reported zero sales. The industry shows signs of both stability and instability, with some companies achieving high EBITDA margins and others facing losses.
Economic Overview
Sales and Employee Development
Sales (NOK):
- 2016: 163.8M
- 2017: 165.3M
- 2018: 151.3M
- 2019: 141.3M
- 2020: 137.3M
- 2021: 151.6M
- 2022: 144.4M
- 2023: 153.5M
- 2024: 153.7M
- 2025: 91.1M
Annual Sales Change:
- 2024→2025: -40.7% (largest decline)
Employees:
- 2016: 239
- 2017: 196
- 2018: 194
- 2019: 183
- 2020: 171
- 2021: 164
- 2022: 164
- 2023: 163
- 2024: 156
- 2025: 148
- 2026: 144
Annual Employee Change:
- 2024→2025: -5.1%
- 2025→2026: -2.7%
Companies in the Industry
Key Companies in the Industry
- H&M Hennes & Mauritz As (Storkaia Center): 15 employees, NOK 23.9M sales, EBITDA margin 4%
- Kappahl As (Industriveien 17): 12 employees, NOK 18.5M sales, EBITDA margin 11%
- Brn Best Retail Norge As (Amfi Storkaia Brygge): 9 employees, NOK 8.0M sales, EBITDA margin 5%
- Cubus Kristiansund As (Industriveien 17): 9 employees, NOK 15.2M sales, EBITDA margin 9%
- Lindex As (Arnulf Øverlands gate): 9 employees, zero sales
- Carlings Storkaia As: 7 employees, NOK 8.1M sales, EBITDA margin 5%
- Decades Futura As: 7 employees, NOK 6.6M sales, EBITDA margin 21%
- Match Futura As: 7 employees, NOK 8.8M sales, EBITDA margin 21%
- Vidi Mote As: 7 employees, NOK 13.2M sales, EBITDA margin 12%
- Aandahls Futura As: 6 employees, NOK 7.3M sales, EBITDA margin 3%
Organizational Forms
- All companies are registered as AS (limited liability company)
- A total of 22 companies in the industry, with 143 employees
Business Geography
Geographic Distribution
All 16 companies in the industry are registered in Kristiansund. The most active locations are:
- Industriveien 17 (Kappahl, Cubus, Decades, Match, Zavanna, Aandahls, Bik Bok)
- Arnulf Øverlands gate 2-8 (H&M, Brn Best Retail, Lindex, Aandahls Herre)
- Storkaia Brygge (Carlings, Bik Bok)
- Hærnøsandveien 38 (Vidi Mote)
No activity is registered outside Kristiansund in this industry.
Operational Dynamics
Operational Dynamics and Bankruptcy Statistics
- Bankruptcy: No companies in the industry are registered as bankrupt (all are marked as not bankrupt)
- Negative EBITDA:
- Zavanna Alti Futura: -525.4K NOK
- Bik Bok Storkaia: -358.2K NOK
- Zero Sales:
- Lindex As
- B.young Kristiansund N
- Skogstad Sport Kristiansund
The industry shows a mix of stable and unstable companies. Although no bankruptcy is registered, several companies achieve negative EBITDA or have zero sales.
Outlook
Outlook for Entrepreneurs
The industry shows both opportunities and challenges for new entrepreneurs:
- Opportunities:
- Existing infrastructure in Kristiansund (Industriveien 17, Storkaia)
- Key companies such as H&M and Kappahl can provide experience and networks
- High EBITDA margins at some companies (Decades, Match)
- Challenges:
- Larger sales decline in 2025 (-40.7%)
- Reduced number of employees (from 156 in 2024 to 148 in 2025)
- Risk of negative EBITDA or zero sales
SmartGrunder can help entrepreneurs analyze potential locations in Kristiansund for clothing stores, with a focus on natural business opportunities.
Overarching Industry Outlook
Comparison with the Overarching Industry
Overarching Industry: creative, arts, and entertainment activities (44 companies)
- Sales: NOK 114.8M in 2025 (decline of -40.2% from 2024)
- Employees: 185 in 2026 (decline of -2.1% from 2025)
Peer companies in the overarching industry (not clothing stores):
| Name | Address | Sales | EBITDA |
|---|---|---|---|
| Skoringen Kristiansund | Industriveien 17 | NOK 7.8M | NOK 543.4K |
| Shoeart As | Storgata 2 | NOK 5.8M | NOK 473.0K |
| Drømmestrikk As | Industriveien 17 | NOK 4.4M | NOK 423.0K |
| G.t. Elementbygg As | Hauggata 26B | NOK 257.0K | NOK 40.0K |
Clothing stores are part of a larger, more diversified industry. While clothing stores focus on selling clothes, the overarching industry also covers shoes, knitting, and other creative activities.
Other companies in kreative, kunst og underholdningsaktiviteter (not in clothing store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Skoringen Kristiansund | footwear store | Industriveien 17, 6517 Kristiansund | NOK 7.8M | 5 | NOK 543.4K |
| Shoeart As | footwear store | Storgata 2, 6509 Kristiansund | NOK 5.8M | 4 | NOK 473.0K |
| Drømmestrikk As | knit store | Industriveien 17, 6517 Kristiansund | NOK 4.4M | 5 | NOK 423.0K |
| G.t. Elementbygg As | knit store | Hauggata 26B, 6509 Kristiansund | NOK 257.0K | 0 | NOK 40.0K |
| A. Næsje As | footwear store | Astrups gate 3, 6509 Kristiansund | NOK 0 | 6 | NOK 0 |
| Endre Røsok As Avd Kristiansund Industriveien | footwear store | Løkkemyra|Industriveien 17, 6517 Kristiansund | NOK 0 | 8 | NOK 0 |
| Endre Røsok As Avd Kristiansund Storgata | footwear store | Storgata 9-15, 6509 Kristiansund | NOK 0 | 6 | NOK 0 |
| Karot Karoline Karstensen Tømmervåg | knit store | Sveggaveien 9, 6508 Kristiansund | NOK 0 | 0 | NOK 0 |
| Skredderens Sweet Shop Radmann | knit store | v/Alti Futura|Industriveien 17, 6517 Kristiansund | NOK 0 | 0 | NOK 0 |
| Husfliden Kristiansund As | knit store | Hauggata 15, 6509 Kristiansund | NOK 5.1M | 6 | NOK -46.0K |
Conclusion
The clothing store industry in Kristiansund shows a mix of stability and instability. With 16 companies and 143 employees, the industry is present throughout Kristiansund, with a focus on Industriveien 17 and Storkaia. Although there has been a significant decline in sales in 2025, there are also companies achieving high EBITDA margins. For entrepreneurs, it is important to consider both opportunities and challenges, and SmartGrunder can help analyze potential locations in the municipality.