Industry · municipality
Clothing Stores in Lier
An analytical article about the industry, companies, and prospects in Lier municipality
Executive Summary
Industry Overview
The clothing store industry in Lier is an important part of the municipality's creative and entertainment sector. In 2025, there are 16 registered companies in this industry, but there are approximately 39 companies in total in the area. This suggests there may be more smaller companies or companies that do not report publicly. The industry has experienced both growth and decline in recent years, with a significant drop in sales and number of employees from 2023 to 2025. This may be a consequence of economic pressure, changes in consumer behavior, or competition from international chains.
Development Trends
Sales and number of employees have shown variations over time. Sales decreased by 51.3% from 2024 to 2025, while the number of employees has fallen by 14.6% over the same period. This shows that the industry has been affected by various factors, such as crises or changes in the market. Nevertheless, some companies have managed to stay afloat, such as H&M and Lindex, which have relatively stable finances.
Economic Overview
| Year | Sales (NOK) | Number of Employees |
|---|---|---|
| 2016 | 148.6M | 173 |
| 2017 | 147.3M | 174 |
| 2018 | 132.1M | 171 |
| 2019 | 129.4M | 172 |
| 2020 | 118.2M | 147 |
| 2021 | 127.4M | 147 |
| 2022 | 139.2M | 155 |
| 2023 | 139.0M | 160 |
| 2024 | 123.7M | 144 |
| 2025 | 60.3M | 123 |
Sales have shown a decline from 2023 to 2025, with a significant reduction of 51.3%. This may be due to a combination of economic pressure, consumer behavior, and competition. The number of employees has also decreased over time, with a decline of 14.6% from 2024 to 2025. This shows that the industry has been affected by various factors, such as crises or changes in the market.



Companies in the Industry
There are 16 companies in the clothing store industry in Lier, but there are approximately 39 companies in total in the area. This suggests there may be more smaller companies or companies that do not report publicly. The most well-known companies in the industry include H&M, Lindex, Kappahl, and Match. These companies have relatively stable finances and have managed to stay afloat. Some companies, such as Sesini and Zavanna, however, have negative EBITDA and operating profits, which may indicate economic challenges.
Organizational Forms
Most companies in the industry are AS, with 17 companies. This suggests that AS is the dominant organizational form in the industry. This may be an advantage for companies wishing to establish themselves in the industry, as it may be easier to find advisors and investors.
Business Geography
The clothing store industry in Lier is most concentrated in Lierskogen, where there are 14 companies and 109 employees. In Lier, there are only 3 companies and 3 employees, and these companies have negative finances. This shows that there is a large difference in the distribution of companies and employees between the two areas. Lierskogen is therefore an important place for the clothing store industry in Lier, with many companies and employees.

Business Dynamism
The clothing store industry in Lier has experienced both growth and decline in recent years. Some companies, such as H&M and Lindex, have relatively stable finances and have managed to stay afloat. However, other companies, such as Sesini and Zavanna, have negative EBITDA and operating profits, which may indicate economic challenges. This shows that the industry has been affected by various factors, such as crises or changes in the market.
Outlook
Outlook for Entrepreneurs
For entrepreneurs considering starting a clothing store in Lier, there may be both challenges and opportunities. The industry has experienced a decline in sales and number of employees, which may indicate economic pressure or competition. Nevertheless, there are still many companies in the industry, and there may be opportunities to find a place in the market. It is also possible to find advisors and investors who can help entrepreneurs establish themselves in the industry.
Outlook for the Parent Category
The clothing store industry is part of the broader creative, art, and entertainment activities category in Lier. This category has more companies than the clothing store industry and has also had slightly better economic development. This may indicate that there are opportunities to find advisors and investors in this category. However, both the clothing store industry and the broader category have experienced a decline in sales and number of employees over time, which may indicate economic pressure or competition.



Other companies in kreative, kunst og underholdningsaktiviteter (not in clothing store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Kid Asa | knit store | Gilhusveien 1, 3426 Gullaug | NOK 25.7M | 0 | NOK 12.8M |
| Magnussen Eurosko Liertoppen | footwear store | Drammensveien 201, 3420 Lierskogen | NOK 30.0M | 15 | NOK 3.1M |
| Shoeday Liertoppen | footwear store | Drammensveien 201, 3420 Lierskogen | NOK 11.4M | 6 | NOK 1.2M |
| Næss Since 1955 Værstetorvet As | footwear store | Liertoppen Kjøpesenter|Drammensveien 201, 3420 Lierskogen | NOK 8.0M | 8 | NOK 798.0K |
| Bare Brukt As | second-hand goods store | Ringeriksveien 22B, 3414 Lierstranda | NOK 0 | 0 | NOK 0 |
| Brukt Flip Gilleece | second-hand goods store | Skarpsnoveien 14, 3413 Lier | NOK 0 | 0 | NOK 0 |
| Gjenbruk Og Skatter Bjørn Erik Fælth | second-hand goods store | Fossveien 10, 3403 Lier | NOK 0 | 0 | NOK 0 |
| Gjenbruk Og Skatter Bjørn Erik Fælth | second-hand goods store | Fossveien 10, 3403 Lier | NOK 0 | 0 | NOK 0 |
| Gjenbruksgruva Til Tom Avdal | second-hand goods store | Modumveien 27, 3410 Sylling | NOK 0 | 0 | NOK 0 |
| Gjenbruksgruva Til Tom Avdal | second-hand goods store | Modumveien 27, 3410 Sylling | NOK 0 | 0 | NOK 0 |
| Lars Olav Tveito | footwear store | Blåveisstien 7, 3426 Gullaug | NOK 0 | 0 | NOK 0 |
| Lille Stasjon As | knit store | Vestsideveien 7B, 3403 Lier | NOK 0 | 9 | NOK 0 |
| Minrobot Ask | knit store | Stampehaugen 17, 3405 Lier | NOK 0 | 0 | NOK 0 |
| Wego Design | second-hand goods store | C/o Øyvind Wego|Sørum terrasse 7, 3426 Gullaug | NOK 0 | 0 | NOK 0 |
| Garnbutikken As | knit store | Vestsideveien 9C, 3403 Lier | NOK 3.6M | 4 | NOK -95.0K |
| Bagorama Liertoppen | footwear store | Drammensveien 201, 3420 Lierskogen | NOK 3.1M | 5 | NOK -251.0K |
| Konkursnett As | second-hand goods store | Gamle Drammensvei 95, 3420 Lierskogen | NOK 657.0K | 0 | NOK -431.0K |
Conclusion
The clothing store industry in Lier has experienced both growth and decline in recent years. There are still many companies in the industry, and there may be opportunities to find a place in the market. However, the industry has also experienced a decline in sales and number of employees, which may indicate economic pressure or competition. For entrepreneurs considering starting a clothing store in Lier, there may be both challenges and opportunities. It is also possible to find advisors and investors who can help entrepreneurs establish themselves in the industry.