Industry · municipality
Clothing Stores in Midt Telemark: Industry Analysis and Development Trends
A detailed overview of the industry, companies and future perspectives
Brief Overview of the Industry
Other Observations
- Number of companies: There are 13 companies registered in the clothing store industry in Midt Telemark.
- Sales development: Sales increased from 2020 to 2022, but fell sharply in 2023 and 2025.
- Employees: The number of employees was around 50-60 during the period 2020-2023, but has since declined.
- Key companies: Lindex AS, Dressmann AS and Match Bø are among the most well-known companies in the industry.
- Business structures: Most companies are AS entities, with 8 companies in this form.
Economic Data for the Industry
Economic Overview
Sales Development (NOK):
| Year | Sales (NOK) | Year-over-Year Change |
|---|---|---|
| 2020 | 44.8M | - |
| 2021 | 52.2M | +16.5% |
| 2022 | 58.6M | +12.3% |
| 2023 | 41.9M | -28.5% |
| 2024 | 51.8M | +23.7% |
| 2025 | 31.3M | -39.6% |
Employee Development:
| Year | Employees | Year-over-Year Change |
|---|---|---|
| 2020 | 60 | - |
| 2021 | 52 | -13.3% |
| 2022 | 57 | +9.6% |
| 2023 | 61 | +7.0% |
| 2024 | 58 | -4.9% |
| 2025 | 56 | -3.4% |
| 2026 | 54 | -3.6% |
Sales increased until 2022, but has since been marked by significant declines. Employees have been more stable, but have also declined in recent years.



Companies in the Clothing Store Industry
Companies in the Industry
List of companies in the clothing store industry in Midt Telemark:
| Name | Address | Number of Employees | EBITDA (NOK) | Sales (NOK) |
|---|---|---|---|---|
| Sønstebø Drift AS | Bøgata 36, Bø I Telemark | 17 | -3.3M | 16.5M |
| Lindex AS Avd Bø I Telemark | Stasjonsvegen 28, Bø I Telemark | 10 | 485.1K | 13.2M |
| Exito AS | Bøgata 27, Bø I Telemark | 7 | 74.0K | 3.0M |
| Dressmann AS Avd 139 Bøsenteret | Stasjonsvegen 28, Bø I Telemark | 6 | 1.1M | 6.8M |
| Match Bø Avd 297 | Stasjonsvegen 28, Bø I Telemark | 6 | 1.5M | 6.6M |
| Cubus Bø Avd 89c | Bøgata 36, Bø I Telemark | 4 | 0 | 0 |
| Zavanna Bøsenteret Avd 520 | Stasjonsvegen 28, Bø I Telemark | 4 | -350.3K | 3.0M |
| Gjermund Grivi AS | Bøgata 75, Bø I Telemark | 1 | 65.0K | 683.0K |
| Kari Elisabeth Aas Seliussen | Seljordvegen 1225, Bø I Telemark | 0 | 0 | 0 |
| M. Sønstebø Holding AS | Bøgata 36, Bø I Telemark | 0 | -64.0K | 0 |
| Solberg Ventures | Gamlegata 38, Gvarv | 0 | 0 | 0 |
| Sycompagniet Sissel | Mastedalvegen 8, Bø I Telemark | 0 | 0 | 0 |
| Jynex Mirozada | Røysumvegen 45A, Bø I Telemark | 0 | 0 | 0 |
Most companies have negative or zero EBITDA, which shows that many operate with small or negative profits.
Distribution of Companies in the Municipality
Industry Geography
Distribution of companies in the municipality:
| Location | Number of companies | Number of employees | Sales (NOK) |
|---|---|---|---|
| Bø I Telemark | 8 | 55 | 49.7M |
All companies in the industry are located in Bø I Telemark, with 8 companies and 55 employees. There are no companies registered in other districts of the municipality.

Industry Dynamics and Bankruptcies
Industry Dynamics
Bankruptcies and financial challenges:
- There are no bankruptcies registered in the clothing store industry in Midt Telemark.
- Several companies have negative EBITDA, including Sønstebø Drift AS (-3.3M), Zavanna Bøsenteret Avd 520 (-350.3K) and M. Sønstebø Holding AS (-64.0K).
- Cubus Bø Avd 89c and Kari Elisabeth Aas Seliussen have no sales or employees.
Although there are no bankruptcies, financial data shows that several companies operate with negative profits or zero sales. This may be a sign of economic challenges in the industry.
Future Outlook for the Clothing Store Industry
Challenges and opportunities:
- Sales decline: Sales experienced a significant decline in 2023 and 2025, which may be a sign of economic pressure or competitiveness.
- Employees: The number of employees has declined since 2023, which may affect the quality of services and customer satisfaction.
- Competitiveness: Several companies have negative EBITDA, which may indicate a need for efficiency or innovation.
- Opportunities: Bø I Telemark is an important district with 8 companies, which may provide opportunities for collaboration or consolidation.
For entrepreneurs, it may be a challenge to establish themselves in an industry with many companies and negative financial results. It may be important to focus on differentiation, quality and local connections to create a competitive business model.
Future Outlook for Creative, Art and Entertainment Activities
Comparison with the creative, art and entertainment industry:
- Number of companies: Creative, art and entertainment activities have 18 companies, while the clothing store industry has 13 companies.
- Sales: Creative, art and entertainment activities had higher sales in 2022 (63.4M) compared to the clothing store industry (58.6M).
- Employees: Creative, art and entertainment activities had 71 employees in 2023, while the clothing store industry had 61 employees.
Peer companies in creative, art and entertainment activities:
| Name | Address | EBITDA (NOK) | Sales (NOK) | Employees |
|---|---|---|---|---|
| Bærekraftig Handel J Lia | Bøgata 33, 3800 Bø I Telemark | 0 | 0 | 0 |
| Grønn Sirkel W Darrud | Sulukollvegen 45, 3810 Gvarv | 0 | 0 | 0 |
| Grønne Byggevarer AS | Brennavegen 18, 3810 Gvarv | 0 | 0 | 0 |
| Haugholt Nytt Og Brukt | Holmenvegen 33, 3810 Gvarv | 0 | 0 | 0 |
| Wenche's Bunadverksted V/kleiva | Stasjonsvegen 29, 3800 Bø I Telemark | 0 | 0 | 0 |
Creative, art and entertainment activities have more companies and higher sales compared to the clothing store industry. This may provide opportunities for collaboration or development of new services in the industry.



Other companies in kreative, kunst og underholdningsaktiviteter (not in clothing store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Bærekraftig Handel J Lia | second-hand goods store | Det Gule Hus|Bøgata 33, 3800 Bø I Telemark | NOK 0 | 0 | NOK 0 |
| Grønn Sirkel W Darrud | second-hand goods store | Sulukollvegen 45, 3810 Gvarv | NOK 0 | 0 | NOK 0 |
| Grønne Byggevarer As | second-hand goods store | Brennavegen 18, 3810 Gvarv | NOK 0 | 0 | NOK 0 |
| Haugholt Nytt Og Brukt | second-hand goods store | Holmenvegen 33, 3810 Gvarv | NOK 0 | 0 | NOK 0 |
| Wenche's Bunadverksted V/kleiva | knit store | Stasjonsvegen 29, 3800 Bø I Telemark | NOK 0 | 0 | NOK 0 |
Conclusion
The clothing store industry in Midt Telemark has a complex economic development with both increases and decreases in sales and number of employees. Several companies operate with negative EBITDA, which may be a sign of economic challenges. Bø I Telemark is an important district with 8 companies, which may provide opportunities for collaboration or consolidation. For entrepreneurs, it may be a challenge to establish themselves in an industry with many companies and negative financial results. It may be important to focus on differentiation, quality and local connections to create a competitive business model. SmartGrunder can help entrepreneurs find suitable addresses in the municipality for this industry.