Industry · municipality
The Clothing Store Industry in Notodden: Current Status and Outlook
Analysis of companies, statistics, and development trends in the clothing store industry in Notodden, Vestfold and Telemark, Norway. Data from 2016–2026 and comparison with the overarching creative sector (creative, art, and entertainment activities).
Executive Summary
The clothing store industry in Notodden has shown both stability and variations over the past few years. In 2026, there are 16 companies registered in the industry, with a total of 34 employees and annual revenues of 34.2 million NOK. There is a clear variation in company size and financial health, with established businesses such as Kappahl As and Match Tuven, as well as newer companies like Andersen Creations and Gateglede Cosmin Vilceanu. The industry has experienced stabilization in the number of employees after a decline between 2021–2023, and there are no registered bankruptcies in 2026.
Economic Overview
Economic Trends
Annual revenues have varied between 33.5 million NOK (2023) and 49.9 million NOK (2018), with an increase of 13.1% from 2023 to 2024. In 2026, revenue is at 34.2 million NOK, showing a gradual increase after a decline between 2021–2023.
Number of employees has shown a more complex development, with a decline from 56 employees in 2016 to 26 employees in 2023, followed by an increase to 34 employees in 2026. The most significant increase was recorded from 2024 to 2025 (+19.2%).
Companies in the Industry
Key Players in the Industry
Kappahl As Avd 419 Notodden (12 employees, 3.4 million NOK annual revenue) and Match Tuven Avd 288 (7 employees, 8.9 million NOK annual revenue) are two of the most established companies. Dressmann As Avd 238 Tuven Senter and Cubus Notodden Avd 81e also have high revenues, while Zavanna Tuven Senter Avd 593 has a negative EBITDA margin of -11%.
Organizational forms are dominated by AS (5 companies, 34 employees), with some ENK and DA companies. Several companies have 0 employees and 0 revenue, such as Andersen Creations and Dscplnd As.
Business Geography
Geographic Distribution
All 16 companies in the industry are registered in Notodden, with a clear concentration in Tuvenbøygen 2 (10 companies). Other addresses include Johan Sverdrups gate 9, Røsslyngvegen 5, Kongsbergveien 26, and Storgata. This indicates a centralization of clothing stores in Notodden's central areas.
Business Dynamism
Bankruptcy statistics show that none of the 16 companies in the industry have been bankrupt in 2026. This is a positive indicator for the industry's stability. However, there are several companies with 0 employees and 0 revenue, such as Andersen Creations and Gateglede Cosmin Vilceanu, which may indicate challenges for new entrants in the industry.
Outlook
Outlook for Entrepreneurs
The industry shows signs of stabilization after a period of decline. With 34 employees and 34.2 million NOK in annual revenue in 2026, as well as a concentration of companies in Notodden's central areas, it may be possible to find a place in the market. However, it is important to be aware of companies with 0 revenue or employees, which may indicate competitiveness in the area. SmartGrunder can help entrepreneurs analyze potential locations in Notodden for clothing store activities.
Overarching Outlook
Comparison with the Overarching Creative Sector
The creative, art, and entertainment activities sector in Notodden has 29 companies, showing that the clothing store industry is part of a larger sector. The overarching sector had 47 employees and 42.2 million NOK in annual revenue in 2025, which is slightly lower than the clothing store industry. Eurosko Tuvensenteret (shoe store, 14.5 million NOK revenue) and Alvhild Jørgensen Eftf. (knitting store) are examples of peer companies in the overarching sector. However, many of these have 0 revenue or EBITDA, which may indicate challenges in the sector.
Other companies in kreative, kunst og underholdningsaktiviteter (not in clothing store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Eurosko Tuvensenteret | footwear store | Tuvenbøygen 2, 3676 Notodden | NOK 14.5M | 9 | NOK 1.5M |
| Alvhild Jørgensen Eftf. Garn Og Brukskunst Ingrid Lene Langedok | knit store | Oscar Nissens gate 3, 3674 Notodden | NOK 0 | 3 | NOK 0 |
| Anetts Strikkehjørne Røssland | knit store | Oscar Nissens gate 3, 3674 Notodden | NOK 0 | 0 | NOK 0 |
| Bjørg Margrethe Høyset Skotøyforretning | footwear store | Storgata 75, 3674 Notodden | NOK 0 | 0 | NOK 0 |
| Gjenbruksforeningen, Notodden Kirke | second-hand goods store | c/o Andreas Aasenhus Igland|Storgata 62, 3674 Notodden | NOK 0 | 0 | NOK 0 |
| Gravergården Brukthandel Morten Røraas | second-hand goods store | Dyre Vås gate 2, 3683 Notodden | NOK 0 | 0 | NOK 0 |
| Mahboubihajiagha Persi Enk | knit store | Sætregata 39, 3679 Notodden | NOK 0 | 0 | NOK 0 |
| Notodden Gjennbruk Da | second-hand goods store | c/o Helge Bakken|Søndre Vestsidaveg 41, 3677 Notodden | NOK 0 | 0 | NOK 0 |
| Notodden Gjennbruk Da | second-hand goods store | c/o Helge Bakken|Søndre Vestsidaveg 41, 3677 Notodden | NOK 0 | 0 | NOK 0 |
| Persi Design As | knit store | Sætregata 39, 3679 Notodden | NOK 0 | 0 | NOK 0 |
| Rulnes Mynt Og Brukt | second-hand goods store | Att: FRANK RULNES|Fjellmannvegen 12, 3675 Notodden | NOK 0 | 0 | NOK 0 |
| Rulnes Mynt Og Brukt | second-hand goods store | Att: FRANK RULNES|Fjellmannvegen 12, 3675 Notodden | NOK 0 | 0 | NOK 0 |
| Strikkelåven As | knit store | Villandvegen 85, 3677 Notodden | NOK 0 | 1 | NOK 0 |
Conclusion
The clothing store industry in Notodden shows signs of stabilization after a period of variations in the number of employees and revenue. With 16 companies, 34 employees, and 34.2 million NOK in annual revenue in 2026, as well as a concentration in Notodden's central areas, it may be possible to find a place in the market. However, it is important to be aware of companies with 0 revenue or employees, which may indicate competitiveness in the area. SmartGrunder can help entrepreneurs analyze potential locations in Notodden for clothing store activities.