The Clothing Store Industry in Østre Toten: Current Status and Outlook

The clothing store industry in Østre Toten exhibits a mix of stable and challenging development trends. Five companies are registered in the municipality, with a total of 23 employees in 2026. Sales have shown variations over the years, with a strong increase from 2020 to 2021 (+51.6%), but a decline of 12.8% from 2024 to 2025. Østre Toten has two central geographical areas for the industry: Lena and Skreia, where Lena shows better economic results compared to Skreia. The industry has no registered bankruptcies, but shows variations in EBITDA margins and operating results. Prospects for new entrants will depend on local positioning and differentiation in a competitive market.

Sales for clothing stores in Østre Toten have shown a complex development over the years. The current sales in 2025 amount to NOK 13.8 million, representing a decline of 12.8% compared to 2024. A strong increase was recorded from 2020 to 2021 (+51.6%), but a decline in 2025. The number of employees has shown a weak but stable trend, with an increase from 18 in 2023 to 23 in 2026. This development shows that the industry has been influenced by both economic variations and changes in operational strategy over time.

Five companies are registered in the clothing store industry in Østre Toten, with the following details:

The organizational forms show that four of the five companies are AS, with a total of 25 employees. The last one is ENK (sole proprietorship).

The industry is distributed across two central geographical areas in the municipality:

Lena:

• 2 companies
• 14 employees
• Sales: NOK 13.9M
• Operating income: NOK 15.8M
• EBITDA margin: 5%
• Largest company: Sulland Mote As (NOK 11.5M in sales)

Skreia:

• 2 companies
• 11 employees
• Sales: NOK 3.4M
• Operating income: NOK 4.6M
• EBITDA margin: -79%
• Largest company: As Peter Aas (NOK 3.4M in sales, but with a negative operating result)

Lena shows clearly better economic results compared to Skreia.

The industry has no registered bankruptcies, but shows variations in economic results. Sulland Mote As in Lena has a positive EBITDA (NOK 681.0K) and operating result (NOK 372.0K), while As Peter Aas in Skreia has a negative EBITDA (NOK -3.6M) and operating result (NOK -6.5M). Madam Maud As and Roman Ilinskyi have no reported economic data. This shows that the industry has both stable and challenging actors, with significant variations in operating results and EBITDA margins.

Outlooks for new entrants in the clothing store industry in Østre Toten will depend on local positioning and differentiation. Lena shows better economic results and higher sales compared to Skreia, which can be an advantage for new companies in this area. Skreia, however, has companies with negative EBITDA, which may indicate competitive challenges. It is important to focus on unique sales strategies and customer customization to ensure profitability in a market with variations in operating results.

The broader creative, arts, and entertainment activities sector in Østre Toten has 23 companies, compared to five in the clothing store industry. Sales in this sector increased from 2020 to 2021 (+34.6%), and reached NOK 29.3M in 2024. The number of employees showed a strong increase from 2025 to 2026 (+25.0%). Peer companies in this sector include, among others, Euro Sko Lena (shoe store) and Lervold Auksjonsforretning As (second-hand store). This shows that the clothing store industry is part of a larger sector with variations in operating results and sales patterns.

The clothing store industry in Østre Toten has both opportunities and challenges. Lena shows better economic results, while Skreia has companies with negative EBITDA. It is important to focus on unique sales strategies and customer customization to ensure profitability. SmartGrunder can help entrepreneurs find optimal addresses in the municipality for this industry, based on local conditions and market outlooks.