The Clothing Store Industry in Øygarden: An Analysis of Companies, Statistics, and Outlooks

Industry Overview

The clothing store industry in Øygarden is an important part of the municipality's economy, with 53 registered companies in total. In recent years, the industry has shown variations in both sales and number of employees, with a significant decline in 2025. Although there has been one bankruptcy registered in Straume, data shows a relatively stable distribution of companies and employees across different districts. The industry has a dominant presence in Straume, with 23 companies and 197 employees, while other districts such as Knarrevik, Rong, and Fjell have less, but still significant activity.

Sales and Employees:

• Sales: In 2025, the industry had a sales volume of NOK 141.2 million, a decline of 36.5% compared to 2024. This is the most significant decline in the data, but there is an increase of 8.6% from 2025 to 2026.
• Employees: The number of employees decreased from 185 in 2024 to 186 in 2025, before increasing to 202 in 2026. This weak increase shows that the industry has begun to stabilize after a period of decline.

Yearly Development:

• Sales had a weak increase from 2022 to 2024, followed by a sharp decline in 2025.
• Employees had a gradual decline from 2016 to 2024, with an increase in 2026.

Conclusion: The industry has been affected by variations in sales and employees, with a significant decline in 2025. However, there are signs of an increase in 2026, which may indicate a gradual stabilization.

In Øygarden, there are 16 companies registered in the clothing store industry, with a dominant organizational form AS (26 companies in total). The key companies include:

• New Yorker 80012 Bergen (Straume): 27 employees, sales of NOK 26.9 million.
• H & M Hennes & Mauritz As Avd 831 (Straume): 18 employees, sales of NOK 28.6 million.
• Lindex As Avd Sartor (Straume): 14 employees, sales of NOK 10.2 million.
• Belle Amie Brudesalong As (Knarrevik): 7 employees, sales of NOK 5.3 million.

Bankruptcy: One bankruptcy has been registered in the industry: Fit Brands As at Straume, with 0 employees and 0 sales.

Recommendation: Companies in the industry have a mix of high and low EBITDA margins, showing that there are both successful and challenged companies. It is important to analyze competitors and their financial health before starting a new company.

The clothing store industry is strongest present in Straume, with 23 companies and 197 employees. Other districts with activity include:

• Knarrevik: 1 company, 7 employees, sales of NOK 5.3 million.
• Rong: 1 company, 5 employees, sales of NOK 3.7 million.
• Fjell: 1 company, 1 employee, sales of NOK 1.6 million.

Conclusion: Straume is the most important area for the industry, with a dominant market share. This can be an advantage for new companies wishing to establish themselves in the municipality, but it is also important to assess the competition in this area.

Bankruptcy: One bankruptcy has been registered in the industry: Fit Brands As at Straume, with 0 employees and 0 sales. This shows that there is some risk of bankruptcy in the industry, especially in Straume.

Financial Trends:

• EBITDA Margins: Most companies have high EBITDA margins (7-21%), but there are also companies with negative margins, such as Bik Bok Thon Senter Sartor Avd 64e (EBITDA margin of -5%).
• Sales and Operating Income: Most companies have high sales and operating income, but there are variations between companies.

Conclusion: The industry has a mix of successful and challenged companies. It is important to analyze competitors and their financial health before starting a new company.

Sales and Employees:

• Sales had a significant decline in 2025, but there are signs of an increase in 2026. This may indicate a gradual stabilization of the industry.
• The number of employees has been relatively stable, with a weak increase in 2026.

Competitive Resolution:

• There are many companies in the industry, especially in Straume. This can be a challenge for new companies, but there are also opportunities to establish themselves in less competitive areas.

Recommendation: Entrepreneurs should consider establishing themselves in areas with less competitive companies, such as Rong or Fjell. It is also important to analyze competitors and their financial health before starting a new company.

Sales and Employees:

• Sales: In 2025, the industry had a sales volume of NOK 156.2 million, a decline of 32.8% compared to 2024. This is a significant decline, but there is an increase of 8.0% from 2025 to 2026.
• Employees: The number of employees decreased from 201 to 199 in 2025, before increasing to 215 in 2026.

Competitive Resolution:

• There are 73 companies in the industry, with a dominant presence in Straume. This can be a challenge for new companies, but there are also opportunities to establish themselves in less competitive areas.

Recommendation: Entrepreneurs should consider establishing themselves in areas with less competitive companies, such as Rong or Fjell. It is also important to analyze competitors and their financial health before starting a new company.

The clothing store industry in Øygarden has shown variations in sales and employees, with a significant decline in 2025. However, there are signs of an increase in 2026, which may indicate a gradual stabilization. The industry has a dominant presence in Straume, with 23 companies and 197 employees. There has also been one bankruptcy registered in the industry, showing that there is some risk of bankruptcy. Entrepreneurs should consider establishing themselves in areas with less competitive companies, such as Rong or Fjell. SmartGrunder can help entrepreneurs find suitable addresses in the municipality for this industry.