Industry · municipality
The Clothing Store Industry in Ringerike: Current Status and Future Outlook
Analysis of Companies, Statistics, and Opportunities for Entrepreneurs and Local Decision-Makers in Ringerike
Executive Summary
Overview of the Clothing Store Industry in Ringerike
The clothing store industry in Ringerike is dominated by Hønefoss, where 24 companies operate with a total of 204 employees. The industry has shown variations in sales and employees over time, with a significant decline in 2025. Major companies such as H&M, Lindex, and Kappahl are present, and many of the registered companies are AS entities. The industry has a high average gross profit (4147%) and operates with an average operating profit of 5%.
Key Figures:
- Sales: NOK 214.6 million in 2024 (a decrease of 33.7% from 2024 to 2025)
- Employees: 184 in 2024 (an increase of 7.3% from 2025 to 2026)
- EBITDA margin: 6% (average for the industry)
- Average sales per employee: NOK 1.4 million
Economic Overview
Sales and Employee Development (2016–2026):
| Year | Sales (NOK) | Change from previous year | Employees | Change from previous year |
|---|---|---|---|---|
| 2016 | 208.3M | - | 239 | - |
| 2017 | 192.3M | -7.7% | 220 | -7.9% |
| 2018 | 173.0M | -10.0% | 215 | -2.3% |
| 2019 | 170.9M | -1.2% | 209 | -2.8% |
| 2020 | 166.3M | -2.7% | 200 | -4.3% |
| 2021 | 178.6M | +7.3% | 181 | -9.5% |
| 2022 | 193.0M | +8.1% | 183 | +1.1% |
| 2023 | 205.9M | +6.7% | 187 | +2.2% |
| 2024 | 214.6M | +4.2% | 184 | -1.6% |
| 2025 | 142.3M | -33.7% | 179 | -2.7% |
| 2026 | - | - | 192 | +7.3% |
Key Figures:
- Sales increased from 2021 to 2024, but fell sharply in 2025.
- Employees decreased from 2016 to 2025, but increased in 2026.
- The industry has a high average gross profit (4147%), but lower operating profit (5%).
Companies in the Industry
Registered Companies in Ringerike (2025):
| Company | Location | Number of Employees | EBITDA (NOK) | Sales (NOK) | Organizational Form |
|---|---|---|---|---|---|
| H&M Hennes & Mauritz As Avd 838 Kuben Hønefoss | Kong Rings gate 1, Hønefoss | 22 | 1.5M | 33.4M | AS |
| Bård As | Kong Rings gate 1, Hønefoss | 16 | 2.4M | 20.4M | AS |
| Carghi As Avd Hønefoss | Søndre Ringåsen 21, Hønefoss | 15 | -76K | 10.9M | AS |
| Kappahl As Avd 340 Hønefoss | Kong Rings gate 1, Hønefoss | 14 | 2.1M | 18.5M | AS |
| Per J Gundersen As | Søndre torv 1, Hønefoss | 13 | 3.2M | 23.3M | AS |
| Best Kids As | Kong Rings gate 1, Hønefoss | 12 | 117K | 7.1M | AS |
| Cubus Honefoss Avd 866 | Kong Rings gate 1, Hønefoss | 12 | 1.6M | 17.7M | AS |
| Lindex As Avd Hønefoss | Kong Rings gate 1, Hønefoss | 12 | 539K | 14.6M | AS |
| Carghi As Avd Hønefoss | Fossveien 1, Hønefoss | 10 | 0 | 0 | AS |
| B.young Hønefoss | Kong Rings gate 1, Hønefoss | 8 | 0 | 0 | AS |
| Carlings Hønefoss Avd 53d | Kong Rings gate 1, Hønefoss | 7 | 625.5K | 10.4M | AS |
| Dressmann As Avd 214 Hønefoss Senter | Kong Rings gate 1, Hønefoss | 7 | 1.9M | 11.9M | AS |
| Match Kuben Avd 247 | Kong Rings gate 1, Hønefoss | 7 | 1.5M | 6.6M | AS |
| Leisol As | Storgata 7, Hønefoss | 6 | 0 | 0 | AS |
| Vero Moda Hønefoss 1519 | Kong Rings gate 1, Hønefoss | 6 | 480.1K | 6.5M | AS |
| Jack & Jones Hønefoss 89562 | Kong Rings gate 1, Hønefoss | 5 | 261.9K | 3.6M | AS |
Key Figures:
- 16 companies are registered in Ringerike, with a total of 184 employees in 2024.
- Most companies are AS entities, and many have high EBITDA margins (11–21%).
- Carghi As Avd Hønefoss and B.young Hønefoss have no sales or EBITDA in 2025.
Business Geography
Business Activity by City in Ringerike:
| City/Location | Number of Companies | Number of Employees | Sales (NOK) | EBITDA (NOK) |
|---|---|---|---|---|
| Hønefoss | 24 | 204 | 219.7M | 15.5M |
Key Figures:
- Hønefoss is the only location in Ringerike with activity in the clothing store industry.
- Hønefoss has 24 companies with a total of 204 employees and sales of NOK 219.7 million.
- EBITDA for Hønefoss is NOK 15.5 million, with an average EBITDA margin of 6%.
Business Dynamics
Bankruptcies and Operational Results:
- None of the registered companies in Ringerike are in bankruptcy.
- Carghi As Avd Hønefoss has negative EBITDA (-76K) and sales of NOK 10.9 million.
- Bård As has the highest sales growth (50%) and EBITDA margin (11%).
- Match Kuben Avd 247 has the highest EBITDA margin (21%) and EBITDA of NOK 1.5 million.
Key Figures:
- Most companies have positive EBITDA, but some have lower margins.
- Bård As has the highest sales growth (50%) and high EBITDA margin (11%).
- Carghi As Avd Hønefoss has negative EBITDA and low sales growth (13%).
Outlook
Outlook for Entrepreneurs
Outlook for New Companies in the Clothing Store Industry in Ringerike:
- Stable Markets: Hønefoss is an important business city with 24 companies and 204 employees. This indicates a stable market structure.
- Competitive Companies: Major companies such as H&M, Lindex, and Kappahl dominate the market share, but it is possible to differentiate through unique offers or local adaptation.
- Low Bankruptcy Risk: None of the registered companies are in bankruptcy, which suggests a relatively stable industry.
- Growth Prospects: Although sales had a sharp decline in 2025, employees increased in 2026. This may indicate potential growth in the future.
Recommendation: Entrepreneurs should consider establishing themselves in Hønefoss, where there is a high concentration of companies and potential customers. It is also important to focus on unique offers and efficient operations to compete with existing companies.
Outlook for the Parent Industry
Outlook for the Parent Industry (Creative, Art, and Entertainment Activities)
Parent Industry (Creative, Art, and Entertainment Activities):
- Number of Companies: 81 (the industry has more companies than the clothing store industry)
- Sales: NOK 263.6 million in 2024 (a decrease of 31.2% from 2024 to 2025)
- Employees: 237 in 2024 (a decrease of 6.8% from 2024 to 2025)
- EBITDA Margin: 4.2% (lower than the clothing store industry)
Peer Companies in the Parent Industry (Not in the Clothing Store Industry):
| Company | Location | EBITDA (NOK) | Sales (NOK) | Number of Employees | |
|---|---|---|---|---|---|
| Eurosko Kuben | Kong Rings gate 1, 3510 Hønefoss | 1.5M | 14.5M | 8 | |
| Shoeday Hønefoss | Hønefosssenteret | Kong Rings gate 1, 3510 | 105.7K | 1.0M | 4 |
| Sy Og Strikkebutikken As | Søndre torv 2, 3510 Hønefoss | 66.0K | 4.4M | 4 | |
| Sko Deg Hønefoss As | Søndre torv 1, 3510 Hønefoss | 47.0K | 9.7M | 12 | |
| Bruktberget As | Lostajet 37, 3514 Hønefoss | 32.0K | 645.0K | 2 |
Key Figures:
- The parent industry (creative, art, and entertainment activities) has more companies (81) than the clothing store industry (51).
- Sales in the parent industry had a decrease of 31.2% from 2024 to 2025, while the clothing store industry had a decrease of 33.7%.
- EBITDA margin in the parent industry (4.2%) is lower than in the clothing store industry (6%).
Other companies in kreative, kunst og underholdningsaktiviteter (not in clothing store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Eurosko Kuben | footwear store | Kong Rings gate 1, 3510 Hønefoss | NOK 14.5M | 8 | NOK 1.5M |
| Shoeday Hønefoss | footwear store | Hønefosssenteret|Kong Rings gate 1, 3510 | NOK 1.0M | 4 | NOK 105.7K |
| Sy Og Strikkebutikken As | knit store | Søndre torv 2, 3510 Hønefoss | NOK 4.4M | 4 | NOK 66.0K |
| Sko Deg Hønefoss As | footwear store | Søndre torv 1, 3510 Hønefoss | NOK 9.7M | 12 | NOK 47.0K |
| Bruktberget As | second-hand goods store | Lostajet 37, 3514 Hønefoss | NOK 645.0K | 2 | NOK 32.0K |
| Artman, Bjørn Olsen | second-hand goods store | Idrettsveien 2, 3525 Hallingby | NOK 0 | 0 | NOK 0 |
| Auso Afghan Underprivileged Support Organisation | second-hand goods store | c/o Veronica Pettersen,|Kragstadveien 33, 3513 Hønefoss | NOK 0 | 0 | NOK 0 |
| Bomann Marketing | second-hand goods store | Knestanggata 39, 3514 Hønefoss | NOK 0 | 0 | NOK 0 |
| Bruktbutikken Gjenbruk Ismaila Baye Bojang | second-hand goods store | Hønengata 69, 3515 Hønefoss | NOK 0 | 0 | NOK 0 |
| Buskerud Solfilm Ans | knit store | Sagatunveien 30, 3517 Hønefoss | NOK 0 | 0 | NOK 0 |
| Eksonor As | knit store | Ekornrudveien 13, 3519 Hønefoss | NOK 0 | 0 | NOK 0 |
| Grei Handel Brukt/antikk Geir Andre Lien | second-hand goods store | Hadelandsveien 20, 3511 Hønefoss | NOK 0 | 0 | NOK 0 |
| Hannabeesupply Voje | knit store | Kongeveien 11, 3514 Hønefoss | NOK 0 | 0 | NOK 0 |
| Hauens Lille Bruktbutikk V/anneli Groseth | second-hand goods store | c/o Anneli Groseth|Somdalsgata 11, 3525 Hallingby | NOK 0 | 0 | NOK 0 |
| Hvalsmoen Bruktbutikk/ Second Hand Hønefoss V/ Laila Nielsen | second-hand goods store | Hvalsveien 149, 3514 Hønefoss | NOK 0 | 0 | NOK 0 |
| Hvalsmoen Bruktbutikk/ Second Hand Hønefoss V/ Laila Nielsen | second-hand goods store | Hvalsveien 149, 3514 Hønefoss | NOK 0 | 0 | NOK 0 |
| Jaly Ylahwear | knit store | Osloveien 50B, 3511 Hønefoss | NOK 0 | 0 | NOK 0 |
| Katri Helena Huttunen | second-hand goods store | Stabells gate 6, 3510 Hønefoss | NOK 0 | 0 | NOK 0 |
| Loop De Lux Giphardt Hval | second-hand goods store | Gjermundboveien 50, 3514 Hønefoss | NOK 0 | 0 | NOK 0 |
| Loop De Lux Giphardt Hval | second-hand goods store | Gjermundboveien 50, 3514 Hønefoss | NOK 0 | 0 | NOK 0 |
| Netn Qadri | knit store | Benterudgata 11, 3511 Hønefoss | NOK 0 | 0 | NOK 0 |
| Norsk Flid Husfliden Hønefoss As | knit store | Torvgata 10, 3513 Hønefoss | NOK 6.9M | 9 | NOK 0 |
| Pyntet As | second-hand goods store | Kandidat Færdens vei 7, 3510 Hønefoss | NOK 0 | 0 | NOK 0 |
| Pyntet As | second-hand goods store | Kandidat Færdens vei 7, 3510 Hønefoss | NOK 0 | 0 | NOK 0 |
| Rein Mat Av Maud Astrid Amundsen | national clothing store | Grønvoldsgrenda 32, 3516 Hønefoss | NOK 0 | 0 | NOK 0 |
| Ryddesjefen As | second-hand goods store | Stadionveien 23, 3534 Sokna | NOK 0 | 0 | NOK 0 |
| Unbranded Solutions As | knit store | Flyplassveien 32, 3514 Hønefoss | NOK 0 | 0 | NOK 0 |
| Zelvian As | footwear store | Hvalsveien 159, 3514 Hønefoss | NOK 0 | 0 | NOK 0 |
| Zelvian As | footwear store | Hvalsveien 159, 3514 Hønefoss | NOK 0 | 0 | NOK 0 |
| Morris Accessories Hønefoss Avd 6211 Hønefoss | footwear store | Kong Rings gate 1, 3510 Hønefoss | NOK 3.7M | 6 | NOK -50.1K |
Conclusion
The clothing store industry in Ringerike is dominated by Hønefoss, where there are 24 companies with a total of 204 employees. The industry has shown variations in sales and employees over time, with a significant decline in 2025. Major companies such as H&M, Lindex, and Kappahl are present, and many of the registered companies are AS entities. The industry has a high average gross profit (4147%) and operates with an average operating profit of 5%.
Recommendation: Entrepreneurs should consider establishing themselves in Hønefoss, where there is a high concentration of companies and potential customers. It is also important to focus on unique offers and efficient operations to compete with existing companies. SmartGrunder can help entrepreneurs find suitable addresses in Ringerike for the clothing store industry.