Industry · municipality
The Clothing Store Industry in Senja: Companies, Statistics, and Outlooks
A detailed analysis of the clothing store industry in Senja municipality based on market data and company information.
Brief overview of the clothing store industry in Senja
The clothing store industry in Senja is an important part of the municipality's local economy, with 16 registered companies and a focus on Finnsnes as the main area. The industry has experienced variations in sales and number of employees over time, but shows signs of stabilization after a period of decline. With 94 employees in 2026 and an annual sales overview of around NOK 95 million, the clothing stores are a significant contributor to the municipality's economy. SmartGrunder can help entrepreneurs find suitable locations in Senja for this industry.
Economic overview of the clothing store industry
Sales and employee development
- Sales: The industry had an annual sales overview of NOK 95.9 million in 2023, with an increase of +13.8% compared to 2022. This is an increase from NOK 84.3 million in 2022, but a decline of -7.7% in 2024.
- Employees: The number of employees increased from 81 in 2022 to 94 in 2023, but decreased to 90 in 2024 and 86 in 2025. There is a slight increase in 2026 with 88 employees.
Development over time
- 2016–2025: Sales had a decline of -18.5% from 2017 to 2018, but an increase of +17.8% from 2020 to 2021. Employees had a decline of -12.4% from 2019 to 2020, but an increase of +16.0% from 2022 to 2023.
Conclusion
The industry has experienced variations, but shows signs of stabilization after 2023. It is an important sector for local employees and sales in the municipality.
Companies in the clothing store industry in Senja
Registered companies in the industry
In Senja, there are 16 companies registered in the clothing store industry, with the following organizational forms:
- AS (Anonym Aksjeselskap): 11 companies, with a total of 94 employees and NOK 99.8 million in operating income.
- ANS (Anonym Næringsselskap): 1 company, but no employees or income.
- ENK (Enkeltmannsforetak): 4 companies, but no employees or income.
Examples of companies
- Brn Best Retail Norge As Avd Finnsnes: 15 employees, operating income of NOK 10.8 million, and EBITDA of NOK 583.6 thousand.
- Kappahl As Avd 370 Finnsnes: 13 employees, operating income of NOK 18.5 million, and EBITDA of NOK 2.1 million.
- Senja Outdoor As: 11 employees, operating income of NOK 3.6 million, but EBITDA of -NOK 989 thousand.
Bankruptcies and financial status
None of the companies in the industry are registered as bankrupt, which shows a stable financial situation for the most active companies.
Business geography in the clothing store industry
Distribution of activity in the municipality
The clothing store industry in Senja is strongly concentrated in Finnsnes, which is the only area with activity in the industry. Here we find:
- 11 companies with a total of 94 employees.
- NOK 99.8 million in operating income and NOK 99.7 million in sales.
- NOK 17.4 million in wages and NOK 6.2 million in operating profit.
Locations
The most active companies are located at Storgata 7, Amfi Finnsnes, Skolegata 2 and Storgata 51 in Finnsnes. This shows that clothing stores are integrated into central areas in the municipality.
Business dynamics and development
Dynamics in the industry
- Bankruptcy statistics: None of the companies in the industry are registered as bankrupt, which shows a stable financial situation.
- Growth and decline: The industry has experienced variations in sales and number of employees over time, but shows signs of stabilization after 2023.
- Financial health: The most active companies have positive EBITDA and operating profit, with exceptions for Senja Outdoor As and Zavanna Amfi Finnsnes Avd 51, which have negative EBITDA.
Challenges
Some companies, such as Brn Best Retail Norge As Avd Best Kids Amfi Finnsnes and B.young Finnsnes, have no sales or employees, which may indicate inactivity or closure.
Outlook for entrepreneurs in the clothing store industry
Outlook for entrepreneurs
The clothing store industry in Senja shows potential for entrepreneurs, especially after the positive development in 2023. With 94 employees and NOK 95.9 million in sales, it is a stable sector with opportunities for growth. There are also opportunities to utilize the central locations in Finnsnes, which is an important area for business.
Challenges
The industry has experienced variations in sales and number of employees, and it is important to be aware of financial health and bankruptcy risk. Entrepreneurs should also consider competition from other companies in the industry, such as Brn Best Retail Norge As and Kappahl As.
Outlook for the creative, arts, and entertainment activities sector
Comparison with the broader sector
The clothing store industry is part of the broader creative, arts, and entertainment activities sector in Senja, which has 29 companies and 112 employees in 2026. The broader sector had a sales overview of NOK 107 million in 2025, with an increase of +5.6% compared to 2024.
Peer companies
- Handarbeidsstua As: 5 employees, sales of NOK 1.9 million, EBITDA of NOK 378 thousand.
- Km Handel As: 11 employees, sales of NOK 3.2 million, EBITDA of NOK 203 thousand.
- Euro Sko Finnsnes: 8 employees, but no sales or EBITDA.
Conclusion
The clothing store industry has a good position in the broader creative sector, but must compete with other companies in this sector to achieve growth.
Other companies in kreative, kunst og underholdningsaktiviteter (not in clothing store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Handarbeidsstua As | knit store | Storgata 47, 9300 Finnsnes | NOK 1.9M | 5 | NOK 378.0K |
| Km Handel As | knit store | Amfi Finnsnes, 9305 | NOK 3.2M | 11 | NOK 203.0K |
| Euro Sko Finnsnes | footwear store | Amfi Senter|Storgata 7, 9300 Finnsnes | NOK 0 | 8 | NOK 0 |
| Handyman Johnsen | second-hand goods store | Bjørkeveien 27C, 9303 Silsand | NOK 0 | 0 | NOK 0 |
| Handyman Johnsen | second-hand goods store | Bjørkeveien 27C, 9303 Silsand | NOK 0 | 0 | NOK 0 |
| Nordnorsk Boavvikling Ans | second-hand goods store | Fagerfjell, 9300 Finnsnes | NOK 0 | 0 | NOK 0 |
| Retro Second Hand | second-hand goods store | Storgata 31, 9300 Finnsnes | NOK 0 | 0 | NOK 0 |
| Idéhuset Artic Quilter As | national clothing store | Torggata 16D, 9300 Finnsnes | NOK 1.5M | 2 | NOK -245.0K |
Conclusion and future opportunities
The clothing store industry in Senja shows potential for entrepreneurs, with a stable sales overview and a good location in Finnsnes. The industry has experienced variations over time, but shows signs of stabilization after 2023. There are opportunities for growth in the broader creative sector, but entrepreneurs must be aware of competition and financial health. SmartGrunder can help entrepreneurs find suitable locations in Senja for this industry.