Industry · municipality
The Clothing Store Industry in Stange: Current Status and Outlook
Economic Overview, Companies, and Development Trends in the Stange Municipality
Executive Summary
The clothing store industry in Stange is a small but dynamic sector with 18 registered companies in the municipality. In recent years, the industry has been marked by both growth and decline, with a significant reduction in sales and number of employees in 2019 and 2020. Nevertheless, there has been an increase in 2025 and 2026, which may indicate a gradual revival. The most active companies are Chiba Mote AS and Jacobsen Online Store AS, which have shown positive development in both sales and operating results. At the same time, there are several companies that still have zero sales, which may indicate challenges in the market.
Economic Overview
Sales and employees (2016–2026):
- Sales: The industry had a maximum of NOK 24.5 million in 2018, but fell to NOK 8.9 million in 2024 before rising to NOK 9.9 million in 2025. This development shows significant volatility, with a decline of 51.7% from 2023 to 2024.
- Employees: The number of employees had a maximum of 40 in 2016, but fell to 8 in 2025 before rising to 13 in 2026. This development shows a very unstable labor market situation.
Operating results and margins:
- Chiba Mote AS has an EBITDA margin of 3% and a gross margin of 44%, which shows relatively good operating efficiency. Jacobsen Online Store AS has a higher EBITDA margin of 60%, which indicates efficient operations.
Conclusion: The industry has been marked by large variations in both sales and employees, with an important increase in 2025 and 2026. This may indicate a gradual revival, but with a need for further analysis of the reasons for the decline in 2024.



Companies in the Industry
In Stange, there are 18 companies registered in the clothing store industry. The most important companies are:
- Chiba Mote AS (Romedalsvegen 6C): AS-form, 6 employees, sales of NOK 6.3 million, EBITDA of NOK 243,000.
- Jacobsen Online Store AS (Rådyrvegen 37): AS-form, 0 employees, sales of NOK 1.8 million, EBITDA of NOK 1.1 million.
- Ranchlife AS (Romedalsvegen 6C): AS-form, 10 employees, but no sales or operating results.
- Sven Eriksfallet (Sørbygdavegen 31): ENK-form, 1 employee, but no sales.
Organizational forms:
- AS-form: 2 companies, 16 employees, total sales of NOK 6.3 million.
- ENK-form: 1 company, 1 employee, but no sales.
Conclusion: The most active companies are AS-form, with a significant share of sales and employees. ENK-form companies have lower activity, which may indicate less operational efficiency.

Business Geography
The clothing store industry in Stange is distributed across several locations in the municipality:
- Stange: 3 companies, 17 employees, sales of NOK 7.0 million.
- Ottestad: 4 companies, 0 employees, sales of NOK 0.
- Ilseng: 1 company, 0 employees, sales of NOK 0.
- Vallset: 1 company, 0 employees, sales of NOK 0.
Conclusion: Most companies are located in Stange, but there are also companies in Ottestad, Ilseng, and Vallset. This may indicate a broad distribution of activity, even though many of the companies in these areas have no sales.

Business Dynamism
Bankruptcies and operating results:
- There are no bankruptcies registered in the industry, which indicates relatively stable operations.
- However, several companies have no sales or operating results, which may indicate challenges in the market.
Operating results and margins:
- Chiba Mote AS has an EBITDA margin of 3% and a gross margin of 44%, which shows relatively good operational efficiency.
- Jacobsen Online Store AS has a higher EBITDA margin of 60%, which indicates efficient operations.
Conclusion: The industry has relatively stable operations, but with several companies that are not active. This may indicate a need for further analysis of the reasons for this.
Outlook
Outlook for Entrepreneurs
For entrepreneurs in the clothing store industry in Stange, there may be both opportunities and challenges. In recent years, there has been an increase in sales and number of employees, which may indicate a gradual revival. This may be a good time to start a new store, especially with a focus on online sales and unique product quality.
Opportunities:
- Increase in sales and number of employees in 2025 and 2026.
- Potential to leverage online sales, as demonstrated by Jacobsen Online Store AS.
Challenges:
- Large variations in sales and employees, which may indicate an unstable market situation.
- Competition from existing companies, especially Chiba Mote AS and Jacobsen Online Store AS.
Conclusion: There are opportunities for entrepreneurs in Stange, but it is important to be aware of the challenges in the market. A unique value proposition and efficient operations can be key factors for success.
Outlook for the Overarching Sector
Outlook for the Overarching Creative, Arts, and Entertainment Activities Sector
Overarching sector:
- There are 30 companies in the overarching creative, arts, and entertainment activities sector in Stange, which shows greater activity than in the clothing store industry.
- Sales and number of employees have a similar development to the clothing store industry, with a maximum of NOK 25.7 million in 2018 and a decline to NOK 8.9 million in 2024.
Peer companies:
- Vintage Lover Norge AS (Fokholgutua 293, Stange): 4 employees, but no sales.
- Børresen Import Ans (Hvervagutua 231, Ottestad): 0 employees, but no sales.
- Lillevind AS (Stangevegen 925, 2335): 0 employees, but no sales.
Conclusion: The overarching sector has greater activity than the clothing store industry, but with similar development in sales and number of employees. This may indicate a similar market situation, but with more opportunities in the overarching sector.



Other companies in kreative, kunst og underholdningsaktiviteter (not in clothing store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Alturo Holding As | knit store | Rekomfaret 11, 2312 Ottestad | NOK 0 | 0 | NOK 0 |
| Astrid Østhagen Olsen | knit store | Myrvegen 15, 2344 Ilseng | NOK 0 | 0 | NOK 0 |
| Børresen Import Ans | footwear store | Hvervagutua 231, 2312 Ottestad | NOK 0 | 0 | NOK 0 |
| Dk Numismatic As | second-hand goods store | Fjordvegen 57, 2312 Ottestad | NOK 0 | 0 | NOK 0 |
| Føniks Gjenbruk Andersen | second-hand goods store | Fjellvegen 34, 2344 Ilseng | NOK 0 | 0 | NOK 0 |
| Gamle Kristiansens Antikk & Auksjonsforretning | second-hand goods store | Tangenvegen 1246, 2337 | NOK 0 | 0 | NOK 0 |
| Lillevind As | second-hand goods store | Stangevegen 925, 2335 | NOK 0 | 0 | NOK 0 |
| Mestern Holding As | second-hand goods store | Holmlundvegen 99, 2312 Ottestad | NOK 0 | 0 | NOK 0 |
| Porselensbutikken Marit Nyland | second-hand goods store | Nedre Tømte 26, 2312 Ottestad | NOK 0 | 0 | NOK 0 |
| Ullnåla As | national clothing store | Høgvollvegen 87A, 2312 Ottestad | NOK 0 | 0 | NOK 0 |
| Vintage Lover Norge As | second-hand goods store | Fokholgutua 293, 2335 Stange | NOK 0 | 4 | NOK 0 |
| Webes Garn & Blomster Ans | knit store | Gata 3, 2330 Vallset | NOK 0 | 0 | NOK 0 |
Conclusion
The clothing store industry in Stange has been marked by both growth and decline, with a significant reduction in sales and number of employees in 2019 and 2020. Nevertheless, there has been an increase in 2025 and 2026, which may indicate a gradual revival. This may be a good time for entrepreneurs, especially with a focus on online sales and unique product quality. At the same time, it is important to be aware of the challenges in the market, such as competition from existing companies and an unstable market situation. SmartGrunder can help entrepreneurs find suitable addresses in Stange for the clothing store industry, with a focus on natural development opportunities.