Industry · municipality
The Clothing Retail Industry in Sunnfjord: Current Status and Future Outlook
A Detailed Analysis of Companies, Economic Data, and Development Trends
Executive Summary
The clothing retail industry in Sunnfjord is an important part of the local business structure. In 2026, there are 16 registered companies within the industry, with a total of 196 employees. Most companies are AS-er, and the activity is concentrated in Førde. The industry has shown variations in sales and employees over time, with a significant decline in 2025. This should be considered by entrepreneurs considering establishing themselves in the area.
Economic Overview
Sales and employees in the clothing retail industry in Sunnfjord have shown variations over time. Sales decreased by 23.3% in 2025 compared to 2024, while the number of employees increased by 5.2% in the same year. There is a clear variation in the development, with an increase from 2020 to 2022, followed by a decline in 2025. This may be due to variations in customer behavior and competition in the area.



Companies in the Industry
There are 16 companies registered within the clothing retail industry in Sunnfjord. The most well-known companies include Storm Førde As, H & M Hennes & Mauritz As Avd 765 Handelshuset, and Marcel As. Most companies are AS-er, and they have varying numbers of employees and financial results. Some companies have negative EBITDA, while others have higher margins.
Business Geography
Activity in the clothing retail industry is concentrated in Førde, with 19 companies and 196 employees. Førde is the most important area for the industry, with higher sales and employees compared to other areas in the municipality. This shows that Førde is an important commercial town in Sunnfjord.

Business Dynamics
None of the registered companies in the clothing retail industry in Sunnfjord are bankrupt, but some have negative EBITDA. This shows that the industry has a certain degree of financial instability, especially for new companies such as Poden As and Skogstad Sport Førde, which have zero sales and zero employees. This can be a challenge for entrepreneurs considering starting a company in the area.
Outlook
For entrepreneurs considering establishing themselves in the clothing retail industry in Sunnfjord, it is important to be aware of the decline in sales in the past year. This may be due to variations in customer behavior and competition in the area. It is also important to consider the location, as the activity is concentrated in Førde. EBITDA margins vary greatly, so cost management is important to ensure profitability.
Outlook for the Parent Industry
The broader creative, arts, and entertainment activities industry in Sunnfjord has 45 companies, showing that this is a larger and more diversified industry compared to the clothing retail industry. Sales and employees in this industry have also shown variations over time, but with a smaller decline in 2025 compared to the clothing retail industry. Peer companies such as Snos Førde As and Magnussen Spesialsko Førde have higher EBITDA and sales compared to the clothing retail industry.



Other companies in kreative, kunst og underholdningsaktiviteter (not in clothing store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Snos Førde As | footwear store | Storehagen 9, 6800 Førde | NOK 4.2M | 8 | NOK 367.0K |
| Magnussen Spesialsko Førde | footwear store | Naustdalsvegen 1B, 6800 Førde | NOK 2.1M | 1 | NOK 211.3K |
| Non Stop Sko As | footwear store | Naustdalsvegen 1A, 6800 Førde | NOK 8.0M | 6 | NOK 179.0K |
| Strikkeverda As | knit store | Naustdalsvegen 1A, 6800 Førde | NOK 6.7M | 8 | NOK 23.0K |
| Euro Sko Handelshuset | footwear store | Storehagen 9, 6800 Førde | NOK 0 | 6 | NOK 0 |
| Gamborgs Bok & Brukt | second-hand goods store | c/o Aina Gamborg|Gamlevegen 14, 6847 Vassenden | NOK 0 | 0 | NOK 0 |
| Gamborgs Bok & Brukt | second-hand goods store | c/o Aina Gamborg|Gamlevegen 14, 6847 Vassenden | NOK 0 | 0 | NOK 0 |
| Krivule As | knit store | c/o Agne Ladukiene|Sårheim 7, 6847 Vassenden | NOK 0 | 0 | NOK 0 |
| Lumivita Woldemariam | knit store | Tångane 13, 6812 Førde | NOK 0 | 0 | NOK 0 |
| Magnussen Spesialsko Blatchford Førde | footwear store | c/o Blanchford Ortopedi AS|Angedalsvegen 4, 6800 Førde | NOK 0 | 0 | NOK 0 |
| Stegon As | footwear store | Helgåsvegen 124A, 6817 Naustdal | NOK 0 | 0 | NOK 0 |
| Tittis Hjørne V/ak Hauken | knit store | Skjæret 33, 6800 Førde | NOK 0 | 0 | NOK 0 |
| Vie Elektronikk | second-hand goods store | Vievegen 147C, 6812 Førde | NOK 0 | 0 | NOK 0 |
Conclusion
The clothing retail industry in Sunnfjord has both opportunities and challenges. It is an important part of the local business structure, with a concentration in Førde. Entrepreneurs should consider the location and financial results from existing companies. SmartGrunder can help entrepreneurs find suitable addresses in the municipality for this industry.