The Clothing Store Industry in Tromsø: Companies, Statistics, and Outlook

The clothing store in Tromsø forms an important part of the municipality's retail sector, with a total of 87 registered companies. The most well-known names include H&M, Brødrene Johannessen, and Cubus, which operate with high turnover and profit margins. Although there has been a significant decline in turnover in 2025, the industry has shown gradual improvement in recent years. However, there is a clear variation between different areas in the municipality, with Tromsø as the main city for activity, while Tromsdalen has a smaller, but more dispersed presence. For entrepreneurs, this can be an opportunity to establish themselves in a competitive market, especially with a focus on innovation and local adaptation.

The industry has been marked by variations in turnover and number of employees over time. Turnover reached a maximum of NOK 592 million in 2024, but fell by 37.2% to NOK 371.6 million in 2025. The number of employees has shown a more stable development, with an average value of around 500 employees in recent years. The most significant decline in employees was recorded in 2020, but there has been a gradual increase since 2021. This shows that the industry has been able to adapt to crises, even though there have been large variations in turnover.

In Tromsø, 16 of the 87 registered companies in the clothing store industry operate. The most well-known names include H&M, Brødrene Johannessen, and Cubus, all of which have high turnover and profit margins. Most companies are organized as AS, with only one company as ENK. Examples of companies with high turnover include New Yorker (NOK 27.2 million) and Snarby Strikkestudio (NOK 26.7 million). These companies also have high EBITDA margins, which indicates good profitability. However, there are also companies such as Stormberg As, which have zero turnover, which may indicate challenges in operations.

The clothing store industry is most concentrated in Tromsø, where 52 companies operate with a total of 471 employees. Tromsdalen has a smaller, but more dispersed presence, with 5 companies and 32 employees. Tromsø has a higher turnover (NOK 512.9 million) compared to Tromsdalen (NOK 29.3 million). There is also a clear difference in profit margins, with Tromsø having a higher EBITDA margin (8%) compared to Tromsdalen (9%). This shows that Tromsø is a more central city for the clothing store industry, with larger companies and higher turnover.

The industry has been relatively stable in terms of bankruptcy, with no registered bankruptcies among the listed companies. However, there are several companies with low turnover or zero turnover, such as Stormberg As. This may indicate that some companies have difficulty maintaining operations or have been affected by external factors. However, there are no clear signs of a broad decline in the industry, and most companies have been able to maintain operations and profitability.

For entrepreneurs, the clothing store industry in Tromsø can be an interesting opportunity, especially with a focus on innovation and local adaptation. Although there has been a significant decline in turnover in 2025, the industry has shown gradual improvement in recent years. There are also opportunities to establish oneself in a competitive market, especially with a focus on quality and unique products. However, it is important to be aware of the challenges that may arise, such as high competition and variations in turnover.

The clothing store industry is part of the broader creative, arts, and entertainment activities sector in Tromsø, which has 123 companies. The broader sector has a higher turnover (NOK 751.2 million in 2024) compared to the clothing store industry (NOK 592 million). There is also a difference in the number of employees, with 698 employees in the broader sector compared to 506 employees in the clothing store industry. This shows that the clothing store industry is an important part of the broader sector, but has a smaller presence compared to other sectors. However, there are opportunities to develop in a sector with high competition and variations in turnover.

The clothing store industry in Tromsø has shown both variations and stability over time. With 87 companies and a turnover of over 500 million Norwegian kroner, the industry is an important part of the municipality's retail sector. Although there has been a significant decline in turnover in 2025, the industry has shown gradual improvement in recent years. For entrepreneurs, this can be an opportunity to establish themselves in a competitive market, especially with a focus on innovation and local adaptation. SmartGrunder can help entrepreneurs find suitable addresses in Tromsø for the clothing store industry, with a focus on natural conditions and opportunities for growth.