The Clothing Retail Industry in Ullensaker: Current Status and Future Outlook

Overview of the Clothing Retail Industry in Ullensaker

The clothing retail industry in Ullensaker is an important part of the municipality's economy, with 69 registered companies in 2024. The industry has shown both strength and uncertainty over time, with a significant decline in sales and employees during the pandemic (2020–2021), but a gradual recovery since 2022. Major names such as H&M, Lindex and Gina Tricot have a significant presence, especially in Jessheim. The industry is also part of the broader creative, arts and entertainment activities sector, which has a larger number of companies and higher sales figures.

Key Figures:

• Number of companies: 69
• Number of employees (2025): 382
• Sales (2024): NOK 608.4 million
• Largest companies: H&M, Lindex, Gina Tricot, Airport Retail Norway

Sales and employee development (2016–2025):

Key Features:

• Sales experienced a sharp decline of 31.8% in 2020 (due to the pandemic), but recovered with +34.5% in 2022 and reached a maximum of NOK 608.4 million in 2024.
• The number of employees had a decrease of 9.9% in 2021, but stabilized with +7.4% in 2022 and +4.2% in 2025.
• The industry has shown resilience after 2020, but a larger decline in 2025 (–23.6%) indicates potential challenges.

Important companies in Ullensaker (2024):

Organisational forms:

• AS (Aktieselskap): 32 companies (420 employees, NOK 672.6 million in operating income)
• Other forms: No details available, but AS is dominant.

Bankruptcy security:

• No companies in the industry are registered as bankrupt (all are marked as not bankrupt in the data).

Advantages of companies and income in Ullensaker (2024):

Main activity areas:

• Jessheim is the industry's main town with 27 companies and 300 employees.
• Gardermoen has the highest sales (NOK 341.1 million), but fewer companies.
• Kløfta has lower activity, but shows potential opportunities with a high EBITDA margin (12%).

Bankruptcy and operating results (2024):

• No companies in the industry are registered as bankrupt, but some show negative or zero operating results:
• John Henric AS (0 employees, 0 sales, 0 EBITDA)
• Bik Bok Jessheim (EBITDA margin: -5%)
• B.young Jessheim (0 employees, 0 sales)

Operating results:

• Gina Tricot Butikk 416 has the highest EBITDA margin (3%), while Kappahl AS has 11%.
• Match Jessheim has a 21% EBITDA margin, but only 11 employees.

Conclusion: The industry is stable, but shows varying operating results. Some companies have high margins, while others have challenges.

Future Outlook for the Clothing Retail Industry

Trend analysis and opportunities:

• Increase in sales (2022–2024): The industry had a rise of +34.5% in 2022 and +6.3% in 2024, but a decline of -23.6% in 2025. This may be due to economic pressure or competition.
• Jessheim is still the main town for the industry, with larger companies and higher sales.
• New companies can find opportunities in Kløfta, where the EBITDA margin is high (12%).

Recommendations for entrepreneurs:

• Focus on stable locations such as Jessheim and Gardermoen.
• Develop high margins through efficient operations and customer customization.
• Monitor competition and economic variations.

Comparison with the clothing retail industry:

• Number of companies: 93 (creative, arts and entertainment activities) vs. 69 (clothing retail)
• Sales (2024): NOK 786.5 million (creative) vs. NOK 608.4 million (clothing retail)
• Number of employees (2025): 469 (creative) vs. 382 (clothing retail)

Peer companies in the creative sector (top 5 by EBITDA):

Conclusion: The creative sector has higher sales and more companies, but the clothing retail industry has higher EBITDA margins in some cases. Entrepreneurs should consider collaboration or diversification within the creative sector to leverage larger market scope.

The clothing retail industry in Ullensaker has shown strength and variation over time, with stable companies such as H&M and Lindex, as well as opportunities for new players in Jessheim and Kløfta. The industry is part of the more dynamic creative sector, which offers larger market scope. Entrepreneurs should consider locations with high operational efficiency and stable customers. SmartGrunder can help find optimal location and operational strategy for new companies in the industry.