The Clothing Store Industry in Verdal: Current Status and Outlook

The clothing store industry in Verdal has shown a complex development in recent years. With 8 registered companies in the municipality, including both established AS companies and new ENK companies, the industry is characterized by both stability and challenges. Although the number of employees has decreased from 61 in 2016 to 21 in 2025, some companies such as Cubus Thon Senter Verdal Avd 888 and Consept Verdal As have demonstrated resilience with high EBITDA margins. At the same time, newcomers like Skjelbred and Svartås Scandigoods have shown potential, although they have not yet generated revenue. The industry accounts for NOK 26.5 million in sales in 2025, with a weak but upward trend following a deep decline in 2020-2021.

Economic data show a highly variable development for clothing stores in Verdal. Sales fell by 19.6% from 2016 to 2017, but later showed an increase of 16.3% from 2020 to 2021. In 2025, sales are at NOK 26.5 million, representing a decline of 4.3% from 2024. The number of employees has fallen by 69% from 2016 to 2025, with a short increase of 6.1% from 2021 to 2022. The most stable period was from 2021 to 2023, during which sales and the number of employees remained relatively constant.

Verdal has 8 registered clothing stores, distributed across the following companies:

The organizational forms are dominated by AS companies (4 companies), with two ENK companies as newer additions. B Young Verdal, established in 1965, is the oldest company and has shown stable revenue over time.

All 8 clothing stores in Verdal are registered in the municipality's main town, with a focus on the following addresses:

• Jernbanegata 11 (Cubus Thon Senter Verdal Avd 888, B Young Verdal, One O One As)
• Magnus den godes veg 23 (Consept Verdal As)
• Sørgata 12 (Nicco Consept As)
• Vester-Volhaugvegen 51 (Skjelbred)
• Leinstrøa 18 (Svartås Scandigoods)

This shows a clear concentration in the Verdal city center, especially around Jernbanegata and Magnus den godes veg, which are important commercial areas in the municipality.

The industry has been marked by relative stability in terms of bankruptcy. None of the 8 companies are registered as bankrupt, although some companies have shown weak economic results:

• Nicco Consept As has an EBITDA margin of 36%, but no sales in 2025.
• Skjelbred and Svartås Scandigoods have no revenue or operating results.
• Consept Verdal As has a negative operating result of NOK -138.0K in 2025, but is still in operation.

This shows that the industry has both stable and challenging companies, with a certain degree of diversification in operating results.

For entrepreneurs in Verdal, the clothing store industry is a mix of opportunities and challenges. The weak sales development in recent years (a decline of 4.3% in 2025) must be considered in relation to the relatively stable market position in the Verdal city center. Established companies such as Cubus Thon Senter Verdal Avd 888 and B Young Verdal show that it is possible to maintain operations in a competitive market. Newer companies such as Skjelbred and Svartås Scandigoods show potential, but require strong market strategies to achieve revenue. SmartGrunder can help entrepreneurs analyze locations in Verdal that are optimal for clothing stores, with a focus on central addresses and commercial areas.

Compared to the broader creative, art, and entertainment activities industry in Verdal, the clothing store industry shows a somewhat more stable development. The broader category has 18 companies, with a sales decline of 14.1% from 2023 to 2024, while the clothing store industry had a smaller decline of 12.0%. Peer companies in the broader category include:

• B Røthe As Skoringen Verdal (shoe store, NOK 6.0M in sales)
• Eurosko Verdal (shoe store, NOK 4.2M in sales)
• Hojem Brukthandler (second-hand store, NOK 0 in sales)

This shows that the clothing store industry has a somewhat better economic position than parts of the broader category, even though there are challenges in both sales and operating results.

The clothing store industry in Verdal shows a complex, but not without hope, development. With established companies such as Cubus Thon Senter Verdal Avd 888 and B Young Verdal, as well as potential newcomers like Skjelbred, it is possible to identify both stability and innovation. The weak sales development in recent years must be considered in relation to the relatively stable market position in the Verdal city center. Entrepreneurs should consider focusing on central locations and developing differentiated offerings to compete in a market area with both established and new players. SmartGrunder can help analyze potential locations in Verdal for clothing stores.