Industry · municipality
The Clothing Retail Industry in Vestby: Current Status and Outlook
Analysis of 16 Companies, 314 Employees, and NOK 10.6M in Sales in 2026
Brief Overview of the Clothing Retail Industry in Vestby
The clothing retail industry in Vestby has grown from 222 employees in 2016 to 314 employees in 2026, with a 6.8% increase from 2025 to 2026. Sales have grown from NOK 382.9 million in 2016 to NOK 538.7 million in 2024, before sharply declining to NOK 10.6 million in 2026. The industry is dominated by major brands such as H&M, Tommy Hilfiger, and Adidas, with a total of 26 companies in Vestby. The EBITDA margin stands at 5%, and the industry has proven to be relatively stable with no bankruptcy-reported companies.
Economic Overview of the Industry
Sales and Employees Over Time
| Year | Sales (NOK) | Employees |
|---|---|---|
| 2016 | 382.9M | 222 |
| 2024 | 538.7M | 291 |
| 2026 | 10.6M | 314 |
Sales have grown sharply from 2022 to 2024, with an increase of 92.7%, but have subsequently sharply declined in 2025 and 2026. The number of employees has grown by 20.5% from 2021 to 2022 and 25.0% from 2022 to 2023, but has shown weaker growth later. The EBITDA margin has varied between 2% and 22%, with an average margin of 5%.
Companies in the Clothing Retail Industry in Vestby
Major Companies in Vestby
Vestby has 16 registered companies in the clothing retail industry, with a total of 335 employees. The key companies include:
- H&M Hennes & Mauritz As (52 employees, NOK 95.4M in sales)
- Tommy Hilfiger Stores Norge As (35 employees, NOK 32.7M in sales)
- Adidas Norge As Vestby Retail Store (21 employees, NOK 119.4M in sales)
- Levi's Store Outlet Vestby Avd L01 (22 employees, NOK 0 in sales)
Most companies are organized as AS, and there are no bankruptcy-reported companies in the industry.
Geographic Distribution of Activity
Distribution of Activity in Vestby and Son
| Location | Number of Companies | Number of Employees | Sales (NOK) |
|---|---|---|---|
| Vestby | 26 | 335 | 481.3M |
| Son | 1 | 1 | 1.1M |
Vestby is the dominant area for the clothing retail industry, with 26 companies and 335 employees. Son has only one company, but it has a lower sales volume compared to Vestby.
Dynamics and Stability in the Industry
Industry Dynamics
The industry has proven to be relatively stable, with no bankruptcy-reported companies. However, some companies have experienced negative EBITDA, such as Devold Retail As Avd Vestby (EBITDA: -NOK 511.3K). Most companies have shown positive growth in recent years, with an average annual sales growth of 4%. However, there is a sharp decline in 2025 and 2026, which may be a unique development.
Outlook for Entrepreneurs in the Clothing Retail Industry
Outlook for Entrepreneurs
The clothing retail industry in Vestby has proven to be a stable and growth-oriented sector, with an average EBITDA margin of 5%. However, it is important to note the sharp decline in sales in 2025 and 2026, which may be a unique development. Entrepreneurs should consider focusing on building a strong market position and adapting to changes in customer needs. SmartGrunder can help entrepreneurs find suitable locations in Vestby for clothing stores.
Outlook for Creative, Arts, and Entertainment Activities
Comparison with the Broader Industry
The broader industry creative, arts, and entertainment activities has 71 companies in Vestby, compared to 50 companies in the clothing retail industry. Sales in the broader industry have grown from NOK 406.4M in 2016 to NOK 580.9M in 2024, with an increase of 83.1%. The EBITDA margin in the broader industry stands at 15.3%, compared to 5% in the clothing retail industry. Peer companies in the broader industry include Ecco Outlet Pop Up Store (sales: NOK 30.0M, EBITDA: NOK 1.2M) and Skechers Retail Vestby (sales: NOK 10.4M, EBITDA: NOK 819.7K).
Other companies in kreative, kunst og underholdningsaktiviteter (not in clothing store)
| Company | Industry | Address | Sales | Employees | EBITDA |
|---|---|---|---|---|---|
| Ecco Outlet Pop Up Store | footwear store | Vestbyveien 155, 1543 | NOK 30.0M | 8 | NOK 1.2M |
| Skechers Retail Vestby | footwear store | Vestbyveien 155, 1543 | NOK 10.4M | 8 | NOK 819.7K |
| Lille Vinkel Sko As Avd Outlet Vestby | footwear store | Vestbyveien 155, 1543 | NOK 5.5M | 1 | NOK 301.4K |
| Perlehuset As | knit store | Verpetveien 31, 1543 Vestby | NOK 806.0K | 0 | NOK 268.0K |
| Soma Sko As Avd Eurosko Vestby | footwear store | Senterveien 8, 1543 Vestby | NOK 5.0M | 6 | NOK 240.9K |
| Bryggerhuset Brukt Og Nytt Elin Ombudstvedt | second-hand goods store | Sentrumsveien 9, 1540 Vestby | NOK 0 | 3 | NOK 0 |
| Gjenbrud Grønningsæter | second-hand goods store | Kroerveien 26, 1540 Vestby | NOK 0 | 0 | NOK 0 |
| Gjenbruksfabrikken As | second-hand goods store | Høgdaveien 1A, 1543 Vestby | NOK 0 | 0 | NOK 0 |
| Gjenbruksfabrikken Sosialt Entreprenørskap As Avd Vestby | second-hand goods store | Høgdaveien 1, 1543 Vestby | NOK 0 | 0 | NOK 0 |
| Gjenbrukslageret Moss As Avd Vestby | second-hand goods store | Høgdaveien 1-3, 1543 Vestby | NOK 0 | 20 | NOK 0 |
| Razin Hallberg Film | second-hand goods store | Skakken 7C, 1543 Vestby | NOK 0 | 0 | NOK 0 |
| Spacecowboy.no Bermann | second-hand goods store | Sagaveien 52, 1555 Son | NOK 0 | 0 | NOK 0 |
| Spacecowboy.no Bermann | second-hand goods store | Sagaveien 52, 1555 Son | NOK 0 | 0 | NOK 0 |
| Svendsen Netthandel | knit store | Rødsveien 94, 1542 Vestby | NOK 0 | 0 | NOK 0 |
| Tbl Shop Oslo 1 As Avd Timberland Shop Outlet Vestby | footwear store | Vestbyveien 155, 1543 | NOK 0 | 0 | NOK 0 |
| Thornegården Antikvariat As | second-hand goods store | Storgata 30A, 1555 Son | NOK 0 | 0 | NOK 0 |
| V. Berentsen Enk | second-hand goods store | c/o Vidar Berentsen|Sørhellinga 55, 1540 Vestby | NOK 0 | 0 | NOK 0 |
| Westlie | knit store | Norittveien 10, 1555 Son | NOK 0 | 0 | NOK 0 |
| Bes Holding As | footwear store | Strømbråtenveien 31, 1555 Son | NOK 0 | 0 | NOK -4.0K |
| Knit Norway As | knit store | Verpetveien 31, 1543 Vestby | NOK 884.0K | 0 | NOK -409.0K |
| Skomax Outlet As | footwear store | Vestbyveien 155, 1543 | NOK 3.1M | 0 | NOK -1.7M |
Conclusion
The clothing retail industry in Vestby has proven to be an important part of the local economy, with 314 employees and NOK 10.6M in sales in 2026. The industry has grown strongly in recent years, but has experienced a sharp decline in 2025 and 2026. Entrepreneurs should consider focusing on building a strong market position and adapting to changes in customer needs. SmartGrunder can help entrepreneurs find suitable locations in Vestby for clothing stores.