Industry · municipality
The Cosmetics Retail Industry in Alta: Current Status and Future Perspectives
Analysis of Companies, Economic Data, and Development Trends in Alta Municipality
Executive Summary
The cosmetics retail industry in Alta has proven to be a stable, yet variable sector with both growth and challenges. In 2025, there are 5 registered companies in the industry, employing a total of 23 people. Sales have increased by 14.2% from 2024 to 2025, indicating a positive trend following a period of fluctuations earlier. The industry's EBITDA margins stand at 4%, with variations between companies. The sector has been marked by a decline in the number of employees from 2016 to 2021, followed by a mild increase in recent years. There are no bankruptcy registrations among companies in the industry, suggesting relative stabilization.
Economic Overview
Sales in the cosmetics retail industry in Alta have shown clear growth from 2023 to 2025, with an increase of 45.0% from 2023 to 2024 and 14.2% from 2024 to 2025. However, there have been fluctuations over time, with a decline of 7.9% from 2018 to 2019 and an increase of 25.1% from 2019 to 2020. The number of employees has been more unstable, with a decline of 29.6% from 2020 to 2021, followed by an increase of 5.3% from 2021 to 2022. In 2025, there are 23 employees in the industry, which is an increase from 21 employees in 2024. The industry's EBITDA margin stands at 4%, with variations between companies.



Companies in the Industry
There are 5 registered companies in the cosmetics retail industry in Alta, with the following details:
| Company | Address | Number of Employees | EBITDA (NOK) | EBITDA Margin |
|---|---|---|---|---|
| Rituals Cosmetics Norway As Avd Amfi Alta | Markedsgata 21-25 | 11 | 1.0M | 12% |
| Alice Alta As | Løkkeveien 55 | 7 | -364.0K | -9% |
| Fredrik & Louisa As Avd Amfi Alta | Markedsgata 21 | 4 | 681.5K | 4% |
| Arctichealth Thorbjørnsen | Valhallveien 4B | 0 | 0 | 0% |
| Change As | Langnesveien 409, Talvik | 0 | 55.0K | 48% |
Most companies are organized as AS, with one company (Arctichealth Thorbjørnsen) registered as ENK. Change As has an extremely high EBITDA margin of 48%, which may indicate special circumstances or a unique business model. Alice Alta As has a negative EBITDA of -364.0K, which may be a challenge for the company.
Business Geography
All companies in the cosmetics retail industry in Alta are registered in the Alta city center. The main addresses are:
- Markedsgata 21-25: Rituals Cosmetics Norway As Avd Amfi Alta and Fredrik & Louisa As Avd Amfi Alta
- Løkkeveien 55: Alice Alta As
- Valhallveien 4B: Arctichealth Thorbjørnsen
- Langnesveien 409, Talvik: Change As
There is no registered activity outside the Alta city center in the industry. This suggests a concentration of stores in central areas, which may be an advantage for visibility and customer reviews.

Business Dynamics
There are no bankruptcy registrations among companies in the cosmetics retail industry in Alta, which suggests relative stabilization in the sector. However, the data show that some companies have negative EBITDA values, such as Alice Alta As with -364.0K. This may indicate economic challenges for certain companies. There is also a large variation in the number of employees, from 0 to 11, which may indicate different business models or different development stages for the companies.
Outlook
The cosmetics retail industry in Alta shows potential for growth, especially after the strong increase in sales from 2023 to 2025. This growth may be due to increased ownership or market changes. However, it is important to note that some companies have negative EBITDA values, which may be a challenge for new entrants. Change As has an extremely high EBITDA margin of 48%, which may indicate an efficient business model worth examining further. There is also a trend toward concentrating in central areas, which may be an advantage for visibility and customer reviews.
Conclusion
The cosmetics retail industry in Alta has proven to be a stable, yet variable sector with both growth and challenges. With a 14.2% increase in sales from 2024 to 2025 and no bankruptcy registrations, it appears that the industry has found stabilization. However, it is important to be aware of the variations between companies, especially regarding EBITDA and the number of employees. For entrepreneurs, there may be a good opportunity to capitalize on the ongoing growth trend, while it is important to be aware of the economic challenges some companies face. SmartGrunder can help entrepreneurs find suitable addresses in Alta for this industry, based on natural conditions and market potential.