Industry · municipality
The Cosmetics Retail Industry in Askøy: Current Status and Future Prospects
Analysis of 8 companies, economic trends, and development in the municipality of Askøy, Vestland, Norway (2016–2026). Data from 2026 shows a significant decline in sales revenue and employees, but opportunities for new companies in the sector remain.
Executive Summary
The cosmetics retail industry in Askøy consists of 8 registered companies, according to data from 2026. The industry has been marked by a significant decline in both sales revenue and number of employees over the past few years. Although no bankruptcies have been registered in the sector, the figures indicate a highly unstable development after 2019. It is particularly noteworthy that the last two companies were founded in 2023 and 2026, which may suggest a cautious approach to starting new businesses in the sector.
Economic Overview
Sales Development (2016–2022):
| Year | Sales Revenue (NOK) | Annual Change |
|---|---|---|
| 2016 | 2.9M | +1.4% (2016→2017) |
| 2017 | 3.0M | -9.5% (2017→2018) |
| 2018 | 2.7M | -89.6% (2018→2019) |
| 2019 | 280K | -37.0% (2019→2020) |
| 2020 | 176.5K | -83.6% (2020→2021) |
| 2021 | 29K | -37.9% (2021→2022) |
| 2022 | 18K | - |
Employees (2016–2026):
| Year | Number of Employees | Annual Change |
|---|---|---|
| 2016 | 11 | +9.1% (2016→2017) |
| 2017 | 12 | +8.3% (2017→2018) |
| 2018 | 13 | -38.5% (2018→2019) |
| 2019 | 8 | -100.0% (2019→2020) |
| 2020–2026 | 0 | - |
Sales revenue has fallen by over 90% from 2016 to 2019, and the number of employees has fallen from 13 in 2018 to zero in 2020. This decline has been more severe than in many other sectors in Askøy.
Companies in the Industry
Askøy has 8 registered companies in the cosmetics retail industry, distributed across the following organizational forms:
- ENK (Sole Proprietorship): 5 companies (62.5%)
- AS (Limited Company): 3 companies (37.5%)
List of Companies:
- Elisabeth Cosmetic Elisabeth Holmedal – Holmedalshammaren 53B, Kleppestø (ENK, founded 2007)
- Femti As – Monsakleiva 14, Hauglandshella (AS, founded 2017)
- Naturgave Brigita Malakauskiene – Florvågøen 178, Florvåg (ENK, founded 2023)
- North Atelier As – Skarholmvegen 133, Strusshamn (AS, founded 2023)
- Nurelle Mehjez – Kleivagjerdet 6A, Kleppestø (ENK, founded 2026)
- Scandinavian Portal As – Storebotn 13D, Kleppestø (AS, founded 2020)
- T C Grasdal – Kvithovdvegen 17, Hetlevik (ENK, founded 2025)
- Vestland Import As – Tveitevågvegen 37B, Hauglandshella (AS, founded 2026)
All companies have 0 employees and no sales revenue after 2019, according to data from 2026.
Business Geography
The 8 companies in the cosmetics retail industry are distributed across the following locations in Askøy:
- Kleppestø: 3 companies (Elisabeth Cosmetic, Nurelle Mehjez, Scandinavian Portal As)
- Florvåg: 1 company (Naturgave Brigita Malakauskiene)
- Strusshamn: 1 company (North Atelier As)
- Hauglandshella: 2 companies (Femti As, Vestland Import As)
- Hetlevik: 1 company (T C Grasdal)
There is no data on the distribution of sales activity per district, but it is clear that Kleppestø and Hauglandshella are the most active areas in the industry.
Business Dynamics
Bankruptcies: There are no registered bankruptcies in the cosmetics retail industry in Askøy according to data from 2026. This indicates that the companies have not gone bankrupt, despite being marked by a significant decline in sales revenue and employees.
Development Trends:
- Sales Decline: Sales revenue has fallen by over 90% from 2016 to 2019, and has continued to fall to zero in 2020.
- Employees: The number of employees has fallen from 13 in 2018 to zero in 2020, and has not recovered since.
- New Companies: Two companies were founded in 2023 and 2026, which may indicate a cautious approach to starting new businesses in the sector.
Outlook
Outlook for Entrepreneurs
For entrepreneurs considering starting a cosmetics retail business in Askøy, the data shows a highly challenging market. The significant decline in sales revenue and employees over the past few years indicates that the sector has been marked by major challenges, which may include increased competition, changes in customer behavior, or economic pressure. However, opportunities exist in the following areas:
- Niche Markets: It may be possible to specialize in specific customer groups or products not represented by existing companies.
- Digital Presence: With increasing emphasis on online stores and social media, it may be possible to reach customers outside Askøy's geographical boundaries.
- New Companies: The two most recent companies founded in 2023 and 2026 show that there is still interest in starting new businesses in the sector, despite the challenges.
SmartGrunder can help entrepreneurs find suitable locations in Askøy for cosmetics retail stores, based on market data and business geography.
Conclusion
The cosmetics retail industry in Askøy has been marked by a significant decline in sales revenue and number of employees over the past few years. Although no bankruptcies have been registered, the data shows an unstable development, with a marked decline from 2018 to 2020. However, opportunities for new companies remain, particularly with a focus on niche markets and digital presence. SmartGrunder can help entrepreneurs find suitable locations in Askøy for cosmetics retail stores, based on market data and business geography.