Cosmetics Retail in Eigersund: Industry Analysis and Development Trends

The cosmetics retail industry in Eigersund is a small but dynamic sector with 8 registered companies. Two of these are AS companies (Kicks Norge AS and Laila Parfymeri AS), while the remaining are ENKs with no employees or operating profit. The two AS companies dominate the industry with higher sales, operating income, and wage costs compared to the ENKs. There are no bankruptcy registrations among the companies, but variations in operating profit and sales over time indicate an uncertain industrial development. The two most important districts for the industry are Helleland and Egersund, where Kicks Norge AS and Laila Parfymeri AS operate respectively.

Over time, the cosmetics retail industry in Eigersund has shown variations in both sales and number of employees. Sales figures experienced a sharp decline of 78.3% from 2022 to 2023, but recovered with an increasing 433.7% in 2024. The number of employees has been more stable, with an average value of approximately 16 in 2026. EBITDA margins for the two largest companies are at 5% and 1%, while gross profit margins are extremely high (970% and 39%). This indicates that the two AS companies have high operational efficiency, even though they have been affected by declines in certain years.

In Eigersund, there are 8 registered companies in the cosmetics retail industry. The key companies are:

• Kicks Norge AS (Helleland): 9 employees, sales of 52.2 million NOK, operating income of 52.6 million NOK, EBITDA of 2.7 million NOK, legal form AS.
• Laila Parfymeri AS (Egersund): 7 employees, sales of 5.1 million NOK, operating income of 5.1 million NOK, EBITDA of 100,000 NOK, legal form AS.
• Hilde Ræg Haukelid (Egersund): 0 employees, no operating profit, legal form ENK.
• Janne Nervik Mary Kay (Egersund): 0 employees, no operating profit, legal form ENK.
• Mary Kay Ann Christin E. Bryne (Helleland): 0 employees, no operating profit, legal form ENK.
• Nina Lorentzen Martinsen (Egersund): 0 employees, no operating profit, legal form ENK.
• Solveig Aase Olsen (Egersund): 0 employees, no operating profit, legal form ENK.
• Tråsavik Lavendel (Hellvik): 0 employees, no operating profit, legal form ENK.

The two AS companies are the only companies with operating profit and employees, while the remaining ENKs have no activity.

The cosmetics retail industry in Eigersund is distributed across two important districts: Helleland and Egersund. In Helleland, Kicks Norge AS operates with 9 employees, sales of 52.2 million NOK, and EBITDA of 2.7 million NOK. In Egersund, Laila Parfymeri AS operates with 7 employees, sales of 5.1 million NOK, and EBITDA of 100,000 NOK. Helleland has significantly higher sales and operating income compared to Egersund, but Egersund has a higher gross profit margin (39% vs. 970%). This shows that Kicks Norge AS has much higher operational efficiency, even though Laila Parfymeri AS has a better relative margin.

The cosmetics retail industry in Eigersund has been relatively stable with no bankruptcy registrations among the companies. Nevertheless, the industry has shown significant variations in sales and number of employees over time. The largest sales decline was recorded from 2022 to 2023 (78.3%), but this was soon offset by a strong increase in 2024 (433.7%). The number of employees has been more stable, with an average value of approximately 16 in 2026. This indicates that the industry has been affected by external factors such as economic conditions or consumer trends, but has shown resilience in recovering after downturn periods.

For entrepreneurs considering starting a cosmetics retail business in Eigersund, the data show that the industry has growth potential, especially after the strong recovery in 2024. The two AS companies (Kicks Norge AS and Laila Parfymeri AS) have demonstrated that it is possible to achieve high sales and operating income, even though there have been challenges in certain years. It is also possible to leverage the existing structured companies as models. Helleland appears to be a more profitable district for cosmetics retail, but Egersund has a higher relative gross profit margin. Entrepreneurs should also be aware of the significant variations in sales and number of employees over time, and be prepared to adapt to market changes.

The cosmetics retail industry in Eigersund is a small but dynamic sector with growth potential. The two AS companies (Kicks Norge AS and Laila Parfymeri AS) have shown that it is possible to achieve high sales and operating income, even though there have been challenges in certain years. There are no bankruptcy registrations among the companies, which indicates a relatively stable industry. Entrepreneurs should consider leveraging the existing structured companies as models, and be aware of the significant variations in sales and number of employees over time. Helleland and Egersund are the two most important districts for the industry, and entrepreneurs should consider locating in these areas to maximize opportunities for success.