The Cosmetics Retail Industry in Færder: Current Situation and Future Perspectives

The cosmetics retail industry in Færder is a small but active sector with 11 registered companies. Most companies are sole proprietorships (ENK) or limited liability companies (AS), and they are concentrated in Nøtterøy. Although the industry has shown variations in employees and sales data over time, there are no reported bankruptcies. Prospects for new entrants are mixed, with both opportunities in local market-oriented approaches and challenges related to bankruptcy risk and low sales growth.

Sales and Employee Trends

• Sales Growth: Sales in the industry had a short-term increase to NOK 19.600 in 2023, but fell back to NOK 0 in 2024. There is no data for 2025 except NOK 1.000, which may be an error or extremely low activity.
• Employees: The number of employees has varied between 4 and 7 over the past few years, with a decline from 6 to 4 in 2021 and an increase back to 6 in 2023. There is no clear trend in the figures.

Data Challenges

• Many companies have missing or zero values for sales, operating results, and other economic indicators. This makes it difficult to assess the industry's economic health due to poor data quality.

Registered Companies in the Industry

• Demi Hong Nguyen (ENK, Nøtterøy): The only company with employees (6) and a start date from 2008. Has no sales data or operating results.
• Afk Handel AS (AS, Duken): A new company established in 2025, but has no employees or economic data.
• Cooltray AS (AS, Nøtterøy): Has negative operating results (NOK -184.000) and EBITDA (NOK -139.000), as well as debt of NOK 1,5 million.
• Cosmet AS (AS, Nøtterøy): A new company established in 2023, but has no economic data.

Organizational Forms

• ENK: 1 company with 6 employees.
• AS: 10 companies, including both new (2025) and older companies (established as early as 2008).

Geographic Distribution

• Nøtterøy: 10 of the 11 companies are registered here, with a focus on addresses such as Tenvikveien, Lundgaardveien, and Hellaveien. The only company outside of Nøtterøy is Figueredo in Tjøme.
• Duken: One of the few addresses outside of Nøtterøy, where Afk Handel AS is registered.

Development Prospects

• Although Nøtterøy is the main hub for the industry, there may be opportunities to expand to other areas in the municipality, such as Tjøme or other city districts with potential customers.

Bankruptcies and Economic Stability

• No Bankruptcies: None of the 11 companies have reported bankruptcy, which indicates a certain level of stability in the industry.
• Negative Economic Indicators: Cooltray AS has negative operating results and EBITDA, as well as debt of NOK 1,5 million. This may be a signal of economic challenges for some companies.
• Missing Data: Many companies have no sales data or operating results, making it difficult to fully assess the industry's economic health.

Prospects for Entrepreneurs

• Opportunities: The industry has potential for growth, especially if new entrants can adapt to local needs and build on existing infrastructure in Nøtterøy. There are also opportunities to develop unique offerings in a competitive market.
• Challenges: Low sales growth and missing economic data make it difficult to estimate risks for new companies. It is also important to be aware of potential bankruptcy risks, as illustrated by Cooltray AS.
• Recommendation: Entrepreneurs should consider combining a local market-oriented approach with innovation and effective financial management to increase the likelihood of success.

The cosmetics retail industry in Færder is a small but active sector with potential for growth. Although there are challenges related to economic data and bankruptcy risk, there are opportunities for new entrants who can adapt to local needs. SmartGrunder can help entrepreneurs find suitable addresses and develop strategies to succeed in this industry.