The Cosmetics Retail Industry in Gjøvik: Current Status and Future Perspectives

The cosmetics retail industry in Gjøvik has proven to be a stable, but relatively small sector with 10 registered companies. In recent years, sales have increased by 11.4% from 2024 to 2025, reaching 15.1 million NOK. Employee development has been more variable, with an average level of around 22 employees. The most prominent companies are Rituals Cosmetics Norway AS and Kicks Norge AS, although these have shown differences in financial results. The industry has a high EBITDA margin of 10-12%, indicating good cost control. However, there is some variation in financial health among companies, which potential entrepreneurs should consider.

Sales Development:

• Sales have increased by +11.4% from 2024 to 2025, reaching 15.1 million NOK.
• Average annual growth of +8.2% over the period 2016-2025.
• The largest increase was recorded in 2020 (+19.0%) and 2025 (+11.4%).

Employee Development:

• The number of employees has varied between 21 and 25 over the period.
• The largest increase was recorded in 2018 (+14.3%), while a decline was recorded in 2020 (-12.0%).

Financial Indicators:

• Average EBITDA margin of 10%.
• Average operating margin of 6%.
• Average gross profit margin of 2874% (high because sales are calculated on a net basis, while profit is gross).

Trend Analysis:

• Sales have shown consistent growth since 2016, with minor declines in 2022 and 2023.
• Employee development has been more stable, with minor variations.
• The EBITDA margin has remained at a high level, indicating efficient operations.

In Gjøvik, 10 companies are registered in the cosmetics retail industry. The most important companies are:

Company Form:

• AS (Joint Stock Company): 3 companies, total of 23 employees.
• ENK (Sole Proprietorship): 7 companies, all with 0 employees.

Interesting Observations:

• Rituals Cosmetics Norway AS is the most profitable company with 1.6 million NOK EBITDA.
• Kicks Norge AS has 0 sales and 0 EBITDA in 2025, which may indicate operational problems.
• Hansen & Næss AS has a negative EBITDA of -46,000 NOK in 2025, which may be a challenge.

All companies in the cosmetics retail industry in Gjøvik are registered in Gjøvik. There are 3 companies with employees and 7 companies without employees. The most notable addresses are:

• Jernbanesvingen 6 (Rituals Cosmetics Norway AS and Kicks Norge AS)
• Skoglundstien 3 (Hansen & Næss AS)
• Bondelia hage 1 (Aroma K AS)
• Jonas Lies gate 21 (Bodils Mary Kay Bodil Hansen)
• Rognstien 15 (Caroline Skogli Olsen)
• Torkeskogvegen 6 (M Tangsveen)
• Tordenskjolds gate 13-15C (Rikke Mk Rikke Brensdal)
• Stenslivegen 62 (Sps Beauty Shop Supaporn Pui Ob)

Conclusion:

• Activity is concentrated in Gjøvik, with a focus on Jernbanesvingen 6 as an important address for two of the most notable companies.
• There is no clear geographical spread of companies within the municipality.

Bankruptcies and Financial Stability:

• There are no bankruptcies registered among companies in the cosmetics retail industry in Gjøvik.
• All companies are not bankrupt according to the data.

Financial Health:

• Rituals Cosmetics Norway AS has good financial health with 1.6 million NOK EBITDA and 2.9 million NOK equity.
• Kicks Norge AS has 0 sales and 0 EBITDA, which may indicate operational problems.
• Hansen & Næss AS has a negative EBITDA of -46,000 NOK in 2025, which may be a challenge.

Conclusion:

• The industry has proven to be stable with no bankruptcies.
• However, there is some variation in financial health among companies, which potential entrepreneurs should consider.

Sales Development:

• Sales have shown consistent growth since 2016, with an average annual growth of +8.2%.
• There is a positive trend in sales, with an increase of +11.4% from 2024 to 2025.

EBITDA Margin:

• Average EBITDA margin of 10%, indicating good cost control.
• Rituals Cosmetics Norway AS has an EBITDA margin of 12%, which is higher than the average.

Employee Development:

• Employee development has been more stable, with minor variations.
• There is no increase in the number of employees over the period, even though sales have increased.

Conclusion:

• The industry has proven to be stable and growing, with positive sales development and a good EBITDA margin.
• However, there is some variation in financial health among companies, which potential entrepreneurs should consider.
• There are opportunities for growth in the industry, especially with a focus on efficient operations and cost control.

The cosmetics retail industry in Gjøvik has proven to be a stable, but relatively small sector with 10 registered companies. In recent years, sales have increased by 11.4% from 2024 to 2025, reaching 15.1 million NOK. Employee development has been more variable, with an average level of around 22 employees. The most prominent companies are Rituals Cosmetics Norway AS and Kicks Norge AS, although these have shown differences in financial results. The industry has a high EBITDA margin of 10-12%, indicating good cost control. However, there is some variation in financial health among companies, which potential entrepreneurs should consider. SmartGrunder can help entrepreneurs find suitable addresses in Gjøvik for this industry.